Medición del Recorrido del cliente mediante atribución
Obtenga información acerca de los modos de atribución, las ventanas retrospectivas y la atribución algorítmica. Estas funciones permiten al experto en marketing comprender los recorridos de los clientes no lineales e impredecibles de diversas maneras.
Uso del análisis entre pestañas para explorar la atribución de marketing básica en Analysis Workspace
Existen muchas maneras de llevar la metodología de atribución al siguiente nivel con Adobe Analytics. En este vídeo, resaltamos cómo puede obtener perspectivas más profundas del informe Canales de marketing mediante el análisis entre pestañas en el espacio de trabajo.
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Adición de comparaciones paralelas de modelos de Attribution IQ en Analysis Workspace
En este vídeo, aprenderá a comparar rápidamente los modelos de Attribution IQ, incluida una columna creada automáticamente que muestra la diferencia porcentual entre los números de los dos modelos.
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Attribution IQ en métricas calculadas
Este vídeo muestra cómo utilizar Attribution IQ en métricas calculadas.
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Attribution IQ le permite cambiar el modelo de atribución a cualquiera de los diez modelos basados en reglas en una columna de forma libre sobre la marcha.
264
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En este vídeo, verá el Panel Attribution IQ, un buen lugar para comenzar su proyecto de Analysis Workspace de atribución.
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Uso de diferentes modelos de Attribution IQ con segmentos en Analysis Workspace
En este vídeo aprenderá a utilizar modelos de Attribution IQ junto con segmentos de Adobe Analytics en el sitio.
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Modelo algorítmico en Attribution IQ
El Modelo algorítmico en Attribution de Analysis Workspace utiliza técnicas estadísticas para determinar dinámicamente la asignación óptima de crédito para la métrica seleccionada.
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Ventanas personalizadas de recuperación en Attribution IQ
Las ventanas personalizadas de recuperación le permiten expandir la ventana de atribución más allá del rango de creación de informes (hasta un máximo de 90 días) y se aplica a cada conversión en el rango de creación de informes. Esta opción generalmente aumenta la precisión de atribución de eventos que se producen al principio del período de la creación de informes teniendo en cuenta las interacciones que se produjeron en ese mes o meses anteriores.
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