Customer Journey Measurement using Attribution
Learn about attribution modes, lookback windows, and algorithmic attribution. These features allow the Marketer to understand non-linear and unpredictable customer journeys in a variety of ways.
Using Cross-tab Analysis to Explore Basic Marketing Attribution in Analysis Workspace
There are many ways you can take your attribution methodology to the next level with Adobe Analytics. In this video, we highlight how you can derive deeper insights from the Marketing Channels report using cross-tab analysis in Workspace.
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Adding side-by-side comparisons of Attribution IQ Models in Analysis Workspace
In this video, learn how to quickly compare Attribution IQ models, including an auto-created column that shows the percent difference between the two models' numbers.
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Attribution IQ in Calculated Metrics
This video demonstrates how to use Attribution IQ in Calculated Metrics.
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Using Attribution IQ in Freeform Tables
Attribution IQ allows you to change the attribution model to any of ten rules-based models on a Freeform column on the fly.
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Using the Attribution IQ Panel in Analysis Workspace
In this video, you will see the Attribution IQ Panel, a great place to start as you build out your attribution Analysis Workspace project.
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Using different Attribution IQ models with segments in Analysis Workspace
In this video you will learn how to use Attribution IQ models in conjunction with Adobe Analytics segments on your site.
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Algorithmic Model in Attribution IQ
The Algorithmic Attribution model in Analysis Workspace uses statistical techniques to dynamically determine the optimal allocation of credit for the selected metric.
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Custom Look-back Windows in Attribution IQ
Custom look-back windows let you to expand the attribution window beyond the reporting range (up to a maximum of 90 days), and applies to each conversion in the reporting range. This option will typically increase the attribution accuracy for events that happen early in the reporting period by accounting for interactions that occurred in the prior month(s).
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