Introducción a la implementación de Adobe Analytics
Obtenga información sobre los puntos de partida de la implementación de Adobe Analytics, que comienza con los requisitos de análisis y que incluye información sobre los grupos de informes, las dimensiones y las métricas.
Conseguir las personas adecuadas en su equipo de Analytics
Es muy importante contar con las personas adecuadas en su equipo a medida que implementa Adobe Analytics y analiza la actividad en el sitio. Este vídeo le ofrece una breve descripción de las diferentes funciones que desea completar.
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Explicación del ciclo de Analytics
En este vídeo sencillo, a la vez que importante, aprenderá los pasos necesarios para realizar el análisis de los datos del sitio. Dedicar algo de tiempo para comprender este proceso puede marcar la diferencia en el éxito de su programa de Analytics.
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Cómo se recopilan los datos de Analytics
¿Cómo llegan los datos de la página a los informes de Adobe Analytics? Este vídeo muestra cómo hacerlo.
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En este vídeo, aprenderá a iniciar sesión, a administrar Analytics y a comenzar a efectuar el análisis.
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Navegue por la nueva página de aterrizaje de Analysis Workspace
Aprenda a sacar el máximo partido a la nueva página de aterrizaje de Analytics y a sus funciones.
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Obtención de ayuda en Adobe Analytics
En algún momento, todos vamos a necesitar ayuda con Adobe Analytics. Este vídeo muestra algunos de los grandes recursos que están al alcance de su mano cuando se topa con un obstáculo y necesita ayuda.
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Creación de un documento de requisitos empresariales
Obtenga información acerca del paso importante de definir los datos de comportamiento que desea capturar y analizar en Adobe Analytics.
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Creación y mantenimiento de un documento Diseño de referencia de la solución (DRS)
El documento Diseño de referencia de la solución (DRS) es el modelo para los requisitos empresariales, las asignaciones variables, las definiciones de segmentos y el diseño de recopilación de datos para Analytics en sus propiedades digitales.
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Explicación de las métricas básicas de visitante
Obtenga información sobre Vistas de página, Visitas y Visitantes en Adobe Analytics. Obtenga información sobre las métricas básicas de visitantes que le ayudarán a comprender el tráfico del sitio web.
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Introducción a las variables de tráfico (props)
Comprenda los tipos de variables de tráfico y cómo se utilizan en Adobe Analytics.
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Introducción a las variables de conversión (eVars)
Obtenga información sobre cómo se utilizan las variables de conversión, también conocidas como eVars, en Adobe Analytics, incluida su relación con los eventos de conversión y sus diferencias con las variables de tráfico.
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Introducción a los eventos de conversión
Obtenga información acerca de los conceptos básicos de los eventos de conversión, a menudo denominados eventos de éxito, en Adobe Analytics. Miden las conversiones en las propiedades digitales y se utilizan como métricas en los informes.
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Explicación y creación de grupos de informes
Este vídeo le ayudará a comprender qué son los grupos de informes y le mostrará cómo crearlos en la interfaz, para que pueda rastrear a las personas que visitan su sitio y optimizar este parámetro.
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Configuración de variables en la Admin Console
Después de definir las variables y los eventos que va a utilizar en la implementación de Analytics, debe entrar y configurarlos en la Admin Console, de modo que todos los informes, dimensiones o métricas tengan los nombres y el comportamiento correctos. Este vídeo muestra dónde y cómo hacer exactamente eso.
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