Triggers in Experience Cloud enables you to identify, define, and monitor key consumer behaviors, then generate cross-application communication to re-engage visitors.
You can use triggers in real-time decisions and personalization. For example:
More information about using Triggers is available in Campaign Standard.
Generally, a trigger can take 15-90 minutes to launch a marketing campaign. This delay varies depending on the implementation of data collection, load on the pipeline, custom configuration of the defined trigger, and the workflow in Adobe Campaign.
Create a trigger and configure the conditions for the trigger. For example, you can specify the criteria for a trigger’s rules during a visit, such as metrics like Cart Abandon, or dimensions like the product name. When the rules are met, the trigger runs.
A technical limit of 100 triggers currently exists.
In the Experience Cloud, select , then select Data Collection/Launch.
On the Triggers card, select Manage Triggers.
Select New Trigger, then specify the type of trigger:
Configure the trigger by completing the following fields and dragging metrics and dimension items to the rule’s containers:
|Name||The friendly name for this trigger.|
|Description||The description of this trigger, how you use it, and so on.|
|Report Suite||The Analytics report suite used for this trigger. This setting identifies the reporting data to use.|
|Visit must include
Visit must not include
Trigger after no action
Include meta data
|You can define criteria or visitor behaviors that you want to occur, and behaviors that you do not want to occur. For example, rules for a simple cart abandonment trigger can be:
You can specify Any, And or Or logic within or between containers, depending on the criteria you determine are important for the rule.
|Container||Containers are where you set and store rules, conditions, or filters that define a trigger. If you want events to occur at the same time, put them in the same container. Meaning, each container processes independently at the hit level. For example, if you have two containers joined by the And operator, you can expect the rules to qualify when two hits meet the requirements.|
|Start new session after||Create a trigger for session start and session end events.|
Use triggers for real-time remarketing in Adobe Campaign.
Examples of Experience Cloud Triggers:
For example, the following page shows rules that you might use for a Cart Abandonment trigger, based on products viewed during a visit.
The following trigger fires when a hit comes in with the product of Men’s Boots and referrer of Facebook. For the two criteria (products and referrer) to be evaluated in the same hit, they should be added to the same container.