Audiences are collections of visitors (a list of visitor IDs). Adobe’s Audience Library lets you manage the translation of visitor data into audience segmentation. As such, creating, and managing audiences is similar to creating and using segments. You can also share the audience segment to products and services in Experience Cloud.
Audiences can be created or derived from various sources, such as:
Real-Time versus Historical Audiences
All audiences, regardless of where they are sourced, are accessible for real-time targeting use cases. However, audiences shared from Analytics to Audience Manager are not accessible for real-time targeting. The system evaluates audiences in two ways:
The following table describes how audiences are used in Experience Cloud solutions:
|Experience Cloud Audiences||Create, manage, and share audiences natively using the Audience Library interface. You can:
For suggestions about what type of audience you want to create see: Experience Cloud Audiences.
|Analytics||In segmentation, you can build a segment, combine it with a report suite, and then publish the segment to the Experience Cloud. Publishing the segment displays it on the Audience Library page in Experience Cloud. (See Publish Segments to the Experience Cloud in Analytics help for details.) The audience is also available as a targeted audience for a campaign experience delivered by Adobe Target, and in Audience Manager. Once an audience is shared from Adobe Analytics, and selected for use in an active campaign, all the visitor profiles who met the segment definition criteria for the past 90 days are sent to the Experience Cloud Audience Services platform. The limit for shared audiences has been increased to 75. Audiences shared to the Experience Cloud from Analytics cannot exceed 20 million unique members. Also, due to caching, deleted report suites in Analytics require 12 hours before the deletion is shown in the Experience Cloud.|
|Mobile Services||Analyze mobile traffic using the sunburst visualization in the Device Types report.|
|Target||The ID service unifies visitor IDs and data into a single, actionable profile for use across solutions. The Publish to the Experience Cloud checkbox during the segment creation process in Adobe Analytics allows the segment to be available within the Adobe Target’s custom audience library. A segment created in Analytics or Audience Manager can be used for activities in Target. For example, you can create campaign activities based on Analytics conversion metrics and audience segments created in Analytics.|
|Audience Manager||Shared audiences are available in Audience Manager segmentation. All Experience Cloud audiences are available natively in Audience Manager, which provides:
|Media Optimizer||Use the audience as targets.|
Once a visitor qualifies for the audience shared from Analytics, there is a 4-8 hour delay before that information is actionable in Target, Ad Cloud, and Campaign Standard.
|Cannot find Audiences?||Ensure that you are provisioned. See Getting started - enable your solutions for core services.
Click here to request access to Profiles and Audiences (integrations provisioning form).
|Use cases||For more guidance on what solution to use, go to Audience Creation Options in the Knowledge Base.|
|Forum||The Audiences forum is an additional resource to get help with audiences.|
The Experience Cloud provides a library for creating and managing audiences, with native, real-time audience identification.
Experience Cloud > Experience Platform > People > Audience Library
|New||Create an audience.|
|Title & Description||A column heading that identifies and describes the audience.|
|Author||The person who created the audience segment.|
|Source||Identifies where the audience was created.|
|Current Size||The current audience size.|
|Active||The active status of the segment.|