Experience Cloud integrations overview

Adobe Experience Cloud is a comprehensive set of best-in-class, integrated applications and services built on a common data platform with a common set of powerful features.

Enable your Experience Cloud applications for Platform services

Help: Enable your applications for Platform Services

Describes how to:

  • Provision your company in the Experience Cloud.
  • Enable you to become an administrator.
  • Implement the Experience Cloud ID Service.
  • Modernize your Analytics and Target implementations via Platform Data Collection.
  • Start using core services.

Solutions or services:

Experience Cloud ID Service

The ID service provides a universal, persistent ID that identifies your visitors across all the solutions in the Experience Cloud. It can replace ID generation code for services such as Analytics, Audience Manager, Adobe Target, video heartbeat, and other Experience Cloud applications and products.

See Experience Cloud ID Service

Applicable solutions or services

Audiences

Help: Audiences

Create and manage Audiences in the Experience Cloud Audience Library. Audiences can be created or derived from various sources, such as:

  • New ones created in the Experience Cloud.
  • From Analytics segments published to the Experience Cloud.
  • From Audience Manager.

Applicable solutions or services

Customer Attributes

Help: Customer Attributes

NOTE

Customer Attributes is a legacy service, now under sustenance.

If you capture enterprise customer data in a customer relationship management (CRM) database, you can upload the data into a Customer Attribute data source in the Experience Cloud. Once uploaded, use the data in Adobe Analytics and Adobe Target.

Applicable solutions or services

  • Adobe Analytics: Customer Attributes Report
  • Adobe Target: Configure Adobe Target’s subscription to Customer Attributes

Experience Cloud Assets

Help: Share Experience Cloud Folders with Creative Cloud

NOTE

Assets is a legacy core service, now under sustenance.

Share folders and assets between the Experience Cloud and the Creative Cloud. Collaborate, annotate shared assets, and use them in Experience Cloud solutions like Social and Target.

Applicable solutions or services

  • Experience Cloud
  • Creative Cloud
  • Target
  • Social

Analytics - AEM Assets reporting in Analytics

Help: AEM Assets reporting in Analytics

Enables Analytics to collect impressions and clicks on Assets served up from AEM Asset Insights.

Applicable solutions or services

  • Analytics
  • Experience Manager

Audience Manager integrations

Audience Manager

Work with data from Experience Cloud solutions or other external systems in Audience Manager.

Applicable solutions or services

Activation

Help: Getting Started

Use the Experience Cloud Activation solutions to set up and debug your Experience Cloud solutions.

  1. Use Experience Platform Launch or Dynamic Tag Management to insert code that activates Experience Cloud applications on your pages.
  2. Use Adobe Cloud Platform Auditor to test your implementations.

Use the Adobe Experience Cloud Debugger extension to debug issues found by Auditor or to examine other information about your implementations.

Applicable solutions or services

Adobe Target

Help: Integrating Adobe Target with the Experience Cloud

Integrate Adobe Target with Adobe Analytics and other Experience Cloud solutions to enable the use of the same data, Audiences, attributes, and metrics in both solutions.

Applicable solutions or services

Experience Manager integrations

Help: Experience Manager Documentation

Integrate AEM with other solutions and third-party services.

Applicable solutions or services

Experience Manager - Assets

Help: Configuring AEM Assets integration with Experience Cloud and Creative Cloud

Synchronize your assets within Adobe Experience Manager (AEM) Assets with Adobe Creative Cloud, and vice versa. You can also synchronize your assets with Experience Cloud and vice versa. You can set up this synchronization through Experience Cloud.

Applicable solutions or services

Adobe Advertising

Help (login required): Integration with Adobe Experience Cloud Solutions and Services

Applicable solutions or services

Analytics: can send site engagement and conversion data daily to Adobe Advertising, where the data is available for ad optimization and reporting. Also, Advertising can send search engine and social network traffic data daily to Analytics, where the data is available for reports in the Reports & Analytics, Report Builder, and Ad Hoc Analysis capabilities.

Dynamic Tag Manager: You can use Dynamic Tag Manager to create Advertising pixel-based conversion tracking tags, and third-party tracking tags, for your search, social, and display ad landing pages. (You can also can create Advertising tags directly within Advertising.)

Experience Cloud Audiences: (Advertisers with display management) You can use any of your Adobe Experience Cloud Audiences as targets for your display ads. You can automatically use Audiences that you’ve created in Experience Cloud and Audiences from Analytics that you’ve published to Adobe Experience Cloud. You can also use Audiences from Audience Manager when the Adobe Advertising account is configured to allow it. Contact your account manager for more information about access to Adobe Experience Cloud and Profiles and Audiences, and about the initial setup between Adobe Advertising and Adobe Experience Cloud Audiences. Note: If you also use Adobe Target, any of the Audiences you’ve published to Adobe Experience Cloud are also available for activities in Adobe Target.

Experience Cloud Assets: (Advertisers with display management) You can use any of your Adobe Experience Cloud assets as the creatives for your display ads, using the New Display Beta view. You must be logged in to Adobe Advertising through Adobe Experience Cloud) to access your Adobe Experience Cloud assets. Contact your account manager for information about access to Adobe Experience Cloud.

Experience Cloud Notifications: From the notifications link at the top of each page, you can view all alerts generated from your search beta alerts templates. You can also get Experience Cloud system updates, posts, mentions, and assets shared. You must be logged in to Adobe Advertising through Adobe Experience Cloud) to access your notifications. Contact your account manager for information about access to Adobe Experience Cloud.

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