Manage Experience Cloud users and products

Learn about signing in to the Admin Console, managing Experience Cloud user permissions and product profiles, and browser support.


The following information is specifically for Experience Cloud applications. This information supplements the broader administrative information in the Enterprise Administration User Guide for all Adobe cloud products.

You can view a sortable and filterable list of all Experience Cloud users and their details in the Admin Tool. See View Experience Cloud users in the Admin Tool.

What is a product profile?

Product Profiles are groups of products and services that you can assign to users. In Experience Cloud, permissions are based on a product’s profile, not on the user. (However, you can delegate administrative rights to specific users.)

For example, in Analytics you can configure a collection of reporting tools, such as Analysis Workspace and Report Builder, along with report suites, metrics, and dimensions. You can grant permission to a product profile by adding users to the profile.

Manage Experience Cloud product profiles

You can create a product profile and assign it to a permission group.

When you invite a user to an organization, you can give the user access to products and product profiles. You can also delegate limited administrative permissions to a user. Similarly, you can create user groups, then add the group to a product profile to enable access.

  1. In the Admin Console, select Products.
  2. Select your organization name.
  3. Select New Profile.
  4. Configure the profile details, then select Save.

For more information (and for help on Creative Cloud and Document Cloud product management), see Identity in the Administration User Guide.

Related help

Delegate administrative roles to users

In the Admin Console, you can delegate limited administrative rights to others in your organization. Delegated roles enable users to administer software access to end users, provide access deployment capabilities, and function as support delegates.

For example, you can:

  • Allow your creative director to grant access to Creative Cloud.
  • Allow your marketing director to grant access to the Experience Cloud.
  • Keep these two roles separate so they cannot overstep each other’s roles.

By using these roles, you can simultaneously delegate management to others without providing more capability than they need.

  1. In the Admin Console, select Users, then select the user’s name.

    Administrative Rights in Admin Console

  2. Select Edit admin rights.

    Edit administrative rights in Admin Console

  3. Specify the user’s admin rights.

  4. Select Save.

Manage Analytics users and products

You can assign Analytics report access permissions (report suites, metrics, dimensions, and so on) to a product profile.

For example, you can create a product profile that contains multiple Analytics tools (Analysis Workspace, Reports & Analytics, and Report Builder). These profiles contain permission to specific metrics and dimensions (including eVars), and capabilities like segments or calculated metrics creation.

  1. Sign in to the Admin Console, then select Products.
  2. On the Products page, select your product, then select Permissions (available only to administrators).
  3. Configure the profile’s permissions:
Element Description
Report Suites Enable permissions to specific report suites.
Metrics Enable permissions for traffic, conversion, custom events, application events, content aware, and so on.
Dimensions Customize user access at a granular level, including eVars, traffic reports, application reports, and path reports.
Report Suite Tools Enable user permissions for Web Services, Report Suite Management, Tools and Reports, and Dashboard Items.
Analytics Tools Enable user permissions for General items (billing, logs, and so on), Company Management, Tools, Web Service Access, Report Builder, and Data Connectors integration. Company settings from the Customize Admin Console category have been moved to Analytics Tools.

User Account Migration

An Analytics user ID migration tool is available to help Analytics administrators migrate user accounts from Analytics User Management to the Adobe Admin Console.

The account migration is being rolled out to customers in phases. Adobe will notify and assist you when it is your time to migrate existing user accounts from Admin Tools > User Management to the Admin Console.

After the migration, users sign in using their Adobe ID (or Enterprise ID) and authenticate to their Experience Cloud applications and services at If users attempt to sign in via legacy logins (, and they are redirected to

Related help

For more information, see Analytics User ID Migration

Manage Adobe Target - product profiles vs. workspaces

In Adobe Target, a workspace is a product profile. It lets an organization assign a specific set of users to a specific set of properties. In many ways, a workspace is similar to a report suite in Adobe Analytics.


Manage Campaign product profiles, tenants, and security groups

A tenant in Campaign displays as a product in the Admin Console Products page.

Security group displays as a product profile.

See Managing groups and users for information about security groups and assigning users to security groups.

Manage Experience Platform Data Collection (Launch)

Experience Platform Data Collection (Launch) displays on the Products page in the Admin Console. You can include other applications and services in a Launch product profile.

Invite users to Platform Launch and assign user roles and rights.

See User permissions for information about user permissions in the Admin Console and about setting up Launch-specific options, including assigning rights to profiles.

Experience Manager as a Cloud Service

Adobe Enterprise customers are represented as Organizations in the Adobe Admin Console. Experience Manager customers can use the Adobe Admin Console to manage product entitlements and IMS authentication to Experience Manager as a Cloud Service.

See IMS Support for Experience Manager as a Cloud Service.

Audience Manager

Create Audience Manager users and assign them to groups. You can also view limits (traits, segments, destinations, and AlgoModel).

See Administration in Audience Manager help.

Supported browsers in the Experience Cloud

  • Microsoft® Edge (Microsoft® has ended support for Internet Explorer 8, 9, and 10. As such, Adobe does not fix issues reported against these specific versions of Internet Explorer.)
  • Google Chrome
  • Firefox
  • Safari
  • Opera

Note: Although the Experience Cloud interface supports these browsers, individual applications do not support every browser. (For example, Analytics does not support Opera, and Adobe Target does not support Safari.)

Solution and product requirements

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