About Experience Cloud

Adobe Experience Cloud services include the People (Audiences and Customer Attributes), Experience Platform Launch, and Mobile Services. You can also find help on Experience Cloud user and product management.

To access these services in the Experience Cloud, click the Application Selector


Product documentation for Experience Platform is located here. Technical documentation for Experience Platform developers is located on Adobe.io.

This help describes the following products and services:

Core Service Description
Activation Tag management systems (Experience Platform Launch and Dynamic Tag Management).
Triggers enable you to take real-time action in Adobe Campaign based on insights from Adobe Analytics.
Administration Manage user and product entitlements across all your Adobe clouds and solutions.
Assets Easily store, sync, and share all your digital assets in a central location, to save time and deliver a more consistent customer experience.
Experience Platform Launch Experience Platform Launch is the next-generation of data collection and technology implementation for sites and apps. Experience Platform Launch gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences.
Journey Orchestration Build real-time orchestration use cases leveraging contextual data stored in events or data sources. Journey Orchestration is an application service integrated with the Experience Platform.
Location Service Adobe Experience Platform Location Service is a geo-location service that enables mobile apps with location awareness to understand the location context by using rich and easy-to-use SDK interfaces accompanied by a flexible database of points of interests (POIs).
Exchange Search, browse, select, pay, and download Digital Marketing extensions via apps.
Mobile Services Adobe Mobile Services brings together mobile marketing capabilities for mobile applications from across the Experience Cloud, which allows you to understand and improve user engagement with your mobile applications.
People Create a comprehensive view of individual customers by connecting Adobe and non-Adobe data in your Experience Cloud solutions. Figure out what matters most to them as they interact across touch points. Recognize familiar consumers when they visit from unfamiliar devices. Even group users into Audiences for targeted marketing efforts.
Audiences - Categorize different types of customers into Audiences, then share those Audiences across Marketing Cloud solutions.
Customer Attributes - audience enrichment that lets you connect consumer information you have collected outside of the Marketing Cloud.
Device graph - Collaborate with the world’s most popular brands to recognize a familiar consumer behind an unfamiliar device.

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