The most successful ecommerce teams follow and embrace metrics to make informed decisions about backend operations, user experience, and (most importantly) customer behavior.
The following list includes the most important ecommerce metrics that all businesses should be tracking for B2C:
The following list includes the most important ecommerce metrics all businesses should be tracking for B2B:
As businesses go through the mapping of their digital strategy, a common marker of success is meeting set KPI’s when measuring the effectiveness of the team’s effort.
Obviously, conversion is an important KPI in any digital commerce environment. But variables like time spent on the site, number of visits before conversion, and even the type of content visitors are consuming can also provide valuable insights in the overall journey and the visitor’s willingness to convert.
Customers viewing at the cancellation page of a mobile phone provider might be existing customers looking to cancel their subscription. However, by looking at the overall customer journey and behavior you could potentially identify if they looked at the store pages as well. It could be that visitors are concerned about their ability to cancel easily but are still willing to sign up and buy.