Organizational structure

For digital implementation projects, there is usually a centralized team structure which is implemented. There are individual teams which have a team lead which then reports to the head of digital, ecommerce lead or the product owner.

The following diagram shows an example of how the organizational structure would look:

Benefits of this form of centralized model in a digital implementation project include:

• Promotes control and consistency
• Unifies budget and strategy
• Helps scalability
• Supports wider business

Project-based structure

The following diagram shows an example of a recommended project-based organizational structure:

Business.Adobe.com resources