Organizational planning is the process of defining a company’s purpose, setting goals to realize an organizations full potential, and creating increasingly discrete tasks to reach those goals.

Organizational planning helps a company uncover approaches to enhance performance. In addition to this, organizational planning can:

Increase the efficiency of an organization
Identify genuine customer needs
Optimize resource allocation
Enhance decision making

In ecommerce, planning with the leadership team, C-level executives, stakeholders, marketing, and IT teams are paramount activities to the success of any ecommerce platform adoption and transformation.