What is B2B and B2C?

Last update: 2021-10-01
  • Created for:
  • Experienced

B2B stands for “business-to-business”, while B2C means “business-to-consumer". In general, B2B businesses sell products and services directly to other businesses (more specifically, they sell to the decision makers in any business). This can include everything from manufacturing to consumer.

This contrasts with B2C models, which generally sell products for personal use directly to individual customers. This can include travel, clothing, cars, and so much more.

B2B businesses need to focus on:

  • Purchase Guides
  • Product details including images and videos
  • Product specific blog posts
  • Provide 24/7 customer support
  • Provide case studies for reference

B2C businesses need to focus on:

  • Provide reviews and ratings
  • High-resolution product images and videos
  • Featured products

Homepage of B2B should include:

  • Product demonstration
  • Product carousel
  • Content for target audience

Homepage for B2C should include:

  • Displaying promotions
  • Product carousel
  • Simple checkout

Customer Service for B2B:

  • 24/7 customer service
  • Live chats
  • FAQs
  • After sales issues
  • Reorder

Customer Service for B2C:

  • 24/7 customer service
  • Post-sale returns
  • Post-sale exchange
  • Post-sale issues
  • Availability

Summary of differences between B2B and B2C

Variable B2B B2C
Audience Businesses Individual consumers
Stakeholders involved in decision making Sales representatives, managers Individual end consumers
Purchase volume Bulk orders Small volume
Price Dynamic price changes as per the client, product quantity and/or payment timelines Consistent pricing
Customer service 24/7 support throughout the purchase process 24/7 support before and after purchase. Usually required sometimes
Product detail Product images, videos, guide, case studies, demonstration Product videos, images, features, promotions
CTA Business oriented User oriented

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