What is B2B and B2C?
B2B stands for “business-to-business”, while B2C means “business-to-consumer". In general, B2B businesses sell products and services directly to other businesses (more specifically, they sell to the decision makers in any business). This can include everything from manufacturing to consumer.
This contrasts with B2C models, which generally sell products for personal use directly to individual customers. This can include travel, clothing, cars, and so much more.
B2B businesses need to focus on:
- Purchase Guides
- Product details including images and videos
- Product specific blog posts
- Provide 24/7 customer support
- Provide case studies for reference
B2C businesses need to focus on:
- Provide reviews and ratings
- High-resolution product images and videos
- Featured products
Homepage of B2B should include:
- Product demonstration
- Product carousel
- Content for target audience
Homepage for B2C should include:
- Displaying promotions
- Product carousel
- Simple checkout
Customer Service for B2B:
- 24/7 customer service
- Live chats
- FAQs
- After sales issues
- Reorder
Customer Service for B2C:
- 24/7 customer service
- Post-sale returns
- Post-sale exchange
- Post-sale issues
- Availability
Summary of differences between B2B and B2C
| Variable | B2B | B2C |
|---|---|---|
| Audience | Businesses | Individual consumers |
| Stakeholders involved in decision making | Sales representatives, managers | Individual end consumers |
| Purchase volume | Bulk orders | Small volume |
| Price | Dynamic price changes as per the client, product quantity and/or payment timelines | Consistent pricing |
| Customer service | 24/7 support throughout the purchase process | 24/7 support before and after purchase. Usually required sometimes |
| Product detail | Product images, videos, guide, case studies, demonstration | Product videos, images, features, promotions |
| CTA | Business oriented | User oriented |
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