B2B stands for “business-to-business”, while B2C means “business-to-consumer". In general, B2B businesses sell products and services directly to other businesses (more specifically, they sell to the decision makers in any business). This can include everything from manufacturing to consumer.
This contrasts with B2C models, which generally sell products for personal use directly to individual customers. This can include travel, clothing, cars, and so much more.
B2B businesses need to focus on:
B2C businesses need to focus on:
Homepage of B2B should include:
Homepage for B2C should include:
Customer Service for B2B:
Customer Service for B2C:
|Stakeholders involved in decision making||Sales representatives, managers||Individual end consumers|
|Purchase volume||Bulk orders||Small volume|
|Price||Dynamic price changes as per the client, product quantity and/or payment timelines||Consistent pricing|
|Customer service||24/7 support throughout the purchase process||24/7 support before and after purchase. Usually required sometimes|
|Product detail||Product images, videos, guide, case studies, demonstration||Product videos, images, features, promotions|
|CTA||Business oriented||User oriented|