The commerce experience has expanded to include more devices and channels than ever before, while advancements in technology have made the journey from awareness to purchase as fast as a couple of clicks. Brands must transform their ecommerce approach to be everywhere their customers are as part of a seamless, cohesive customer experience. This requires more than just a facelift to your ecommerce site.

Achieving this transformation is not simple, nor is it cheap. It requires an investment of time, budget, and resources, as well as complete buy-in from the top to the bottom of the organization. In order to get that buy-in, brands must understand what they need and how to reach their goals. The project scoping phase is an integral part of the ecommerce journey that takes place well before a single metaphorical wrench is turned, but can make or break the entire process.