Synonyms expand the search query to include words that shoppers might use that differ from those in your catalog. You don’t want to lose a sale because someone is looking for a “sofa”, while your product is listed as a “couch”. You can capture a broad range of search terms by entering all the possible words that customers might use to find your products.
For Adobe Commerce installations with Live Search installed, Live Search Synonyms replaces the standard Adobe Commerce Search Synonyms functionality, although both appear in the SEO & Search section of the Marketing menu. If you use Live Search, follow the instructions in this section.