Rule Components

A rule describes the conditions that are required to trigger events that change the search results returned in response to a shopper’s query.


A simple rule can have a single condition and a single event, while a complex rule can have up to ten conditions that trigger up to 25 events.
Rules can have:

  • Up to ten conditions
  • Up to 25 events

Query text can contain:

  • Alphanumeric characters (Letters and numbers)
  • Either upper- or lowercase characters

Logical Operators

The logical operators AND and OR join two conditions and return different results. All logical operators used in a rule with multiple conditions are the same. It is not possible to use both AND and OR in the same rule.

Match Operators

The Match operators All and Any determine the logical operator that is used to join multiple conditions in the rule, and can be used to change the existing operator.

  • All - Uses the AND logical operator to join multiple conditions. A rule that uses the All Match operator can have only one Search query is condition.
  • Any - Uses the OR logical operator to join multiple conditions.

When composing a complex rule, it can help to write it out with indentation to describe the conditions, associated events, and product names or SKUs that are needed to return the results you want to achieve. Then, build the rule and test the result.

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