Content Staging

Today, I’ll be walking through how to stage your content using Adobe Commerce. So we all know that the best shopping experiences are personalized, but this personalization isn’t only who is buying or what they’re buying, but also when they’re buying. Consider Black Friday, for example, as a merchant, you can afford to stay static. So content staging gives your business team the ability to create, preview and schedule a wide range of content changes for your store directly from the admin so that you can offer those personalized experiences on a set schedule whether it’s throughout the week, month or year. So I’m going to show you what that looks like here in the content staging dashboard in the admin panel under content dashboard. So what I can see here is all of my campaigns. For example, this one around international jewelry, I can see its status, its start and end date as well as what this update includes. So I can view and edit this campaign as well as preview what this looks like in the storefront. And so this campaign could be anything from category or page setting updates like adding a new image or video, adjusting product descriptions, adding new content blocks or in this case, a sale for that campaign period. Now, in this example, I only have one campaign but you may have tens or hundreds. For that reason, I can search by keyboard. I can filter my campaigns to only see certain views. And I can also look at my campaigns by list or by grid. So now let me show you an example of how to create a campaign. So going back to that Black Friday example, I’m going to show you how to create a Black Friday discount. Now, on that day as a merchant, I want to discount everything by 20%. So what I could do is attempt to remember to log in that morning and create that price change directly throwing it right into production and then wake up the next morning and disable it. That’s risky. Instead, I’m going to use content staging to schedule this update and to be confident in those changes that I’m making. So I’ve already created a catalog price rule here, I’m going to take a look at it for my Black Friday discount. What I’ve done here is I’ve already chosen who it’s going to affect and what it’s going to do, but I have set it to not active because I don’t want this to take place until Black Friday. So I’m going to go to schedule a new update here and what that’s going to do is give me an option to save a new update, to create a new campaign here or to assign to an existing update. So say for Black Friday, I’ve got several different sales going. I can bundle them all together, but in this case, I’m just going to create a new campaign here. For Black Friday, I can also add a description here. And I think that this is very useful if you have hundreds of campaigns to let everyone know what is going on, and then I’m going to go to November and we’re just going to pick a random Thursday here. Actually Black Friday is on a Friday, nonetheless, and then I can choose up to the hour or minute. So I’m going to close this, I can also select my end date here and we are going to end this on the Saturday.

So now I can go in here and what I’m going to do, the change that is going to take place is that my Black Friday discount is now going to be set to active. When I save this campaign, I can now see these scheduled changes. And when I go into my content staging dashboard, I can now see this upcoming change. So as a store owner, content staging allows me to easily manage my promotions and my page design in an automated way. That way there’s no risk of forgetting to disable promotions and everything is established at a particular time and I can contextualize my shopper’s experience not only for who they are or what they’re buying, by when they are purchasing. If you want to learn more about content staging, you can find all of those resources here in the content staging page on the Commerce user guide. -