Your store is loaded with places where you can enter keyword-rich metadata to improve the way search engines index your site. Over time, you can fine-tune the meta data to target the buying patterns and preferences of your customers.
Hello, in this video, we’ll be walking through Search Engine Optimization features in Adobe Commerce. We’ll look at adding and enhancing keyword-rich metadata for your sites to improve the way your pages are indexed by search engines. In this example, we’ll look at a product page for an ergonomic keyboard. In the Admin panel, under Catalog, Products, select the product you wish to edit, and scroll to the Search Engine Optimization section.
This section displays metadata that can be configured for your page.
URL Key determines the online address for the page. The key is added to the base URL of the store and appears in the address bar of the browser. The URL Key is automatically created based on the product name, but can be updated if needed. For purposes of this demo, it’s updated to ergo-keyboard.
Meta Title appears in the title bar and tab of your browser and is also used as the title on a search engine results page. The Meta Title should be unique to the page and less than 70 characters. The title is automatically created, but let’s update it to Ergo Keyboard as well.
Meta Keywords are used by some search engines more than others. It is best practice to add a few high value keywords that customers may use to find your product. This would help your product page gain more visibility. Some keywords that could be used for an ergonomic keyboard are wireless, accessories, and computer.
Meta Description is the text that appears in search results listings. Ideally, they should be around 150 characters in length. Let’s go ahead and save our changes. There’s one more configuration we’ll look at today and that’s the canonical meta tag. This configuration is available under Stores, Settings, Configuration, Catalog, Catalog again, and under the Search Engine Optimization section. Some search engines penalize websites that have multiple URLs that point to the same content. The canonical meta tag tells search engines which page to index when multiple URLs have identical or similar content. Using this tag can improve your site ranking and aggregate page views. For example, if your catalog is configured to include the category part and product URLs, your store will generate multiple URLs that point to the same product page. If you want search engines to index only category pages using full category path, set the Canonical Link Meta Tag for Categories to yes, and make sure to uncheck default system value first before changing your option. Similarly, if you want search engines to index product pages only using the domain name product URL key format, set the Canonical Link Meta Tag for Products to yes. Make sure to save your configuration changes. That is metadata configuration for Search Engine Optimization. Thanks for your time. More information is available in the Adobe Experience League. -