Commerce and Coffee: Peak Season Preparation

Transcript

Hi, everybody. Welcome to Commerce and Coffee peak season preparation. I see we have a bunch of people that are still joining us. But let’s go ahead and get started because we have tons to get to today. So I’m going to jump right into the presentation. So if this is your first time joining us at Commerce and Coffee, this is an ongoing webinar series hosted by myself and Cori Gelato. The session is designed to be interactive. So we encourage you to ask questions in the questions box in the GoToWebinar control panel throughout the presentation. You can just type them in there. We’ll do our best to get to as many of those as we can for you today. I want to quickly mention a few housekeeping items before we get started. We will be recording this webinar to be viewed on demand and shared with other members of your team that might not be able to attend today. Audio is routed through your computer. So please ensure that your speakers are not muted. If you can hear me, then you should be good to go. We’re going to leave a few minutes at the end to answer questions. So feel free to start asking those throughout the presentation. And if your questions not answered, please follow up with your customer success manager for additional information. And at the end of the webinar, please complete a short survey that will pop up on your screen to help us continue to deliver the best and most relevant information to you guys at these events. So let’s dive into today’s agenda. First, I will formally introduce myself and Cori Gelato, who will take us through today’s presentation of different trends and strategies, best practices, and things to keep in mind this upcoming peak season. Cori will then run through about a half an hour demonstration of many features including landing pages, promotions, widgets, stock options, and much, much more. So after the demo, we will go over a few resources for you, including upcoming events and some links to experience league with some very helpful information. And I’d like to actually draw everyone’s attention to the chat pod, the go to webinar control panel where I dropped those links for you. There are two links there. I know it might look like one, but there are two links. The first is for the Adobe Commerce site assessment tool. And the second is of demo videos, both living on experience league. Those are linked out again in the chat pod. Save those very helpful information. I will touch upon them again later in the presentation and go into a little bit more in depth on what you can find in those links, but want to make sure that everyone sees those and saves them. And then finally, we’ll have some time for Q&A. So please ask those questions throughout the presentation. And if we are unable to get to your question today, please follow up with your customer success manager for additional information. So to introduce myself, my name is Alana Cohen, and I’m on the customer success center of excellence team here at Adobe. I have been with Adobe for over four years and spent about the last two years working with our digital experience customers organizing and hosting our customer exclusive events. Prior to my time on this team, I spent two years working with Adobe’s advertising cloud customers, creating data driven campaigns to help customers implement and execute their advertising strategies, which is also what I was doing before coming to Adobe for many years at different advertising agencies around New York. So if you’d like to connect with me on LinkedIn, please feel free. And if you have any questions or comments about today’s event, or any of our customer exclusive events, please do reach out to me. So next, I would like to introduce back from his very well deserved paternity leave, our Senior Commerce Strategy consultant Cory gelato, who I’m sure many of you know, and are very happy to see, Cory brings a ton of experience to us and Adobe, he has over 15 years of experience in e commerce, advising merchants across a variety of different industries, almost all the time has been with Adobe Commerce or formerly magento specifically. So he brings a wealth of knowledge of the product and features and how to use it best. Cory does strategize directly with merchants to ensure that they’re maximizing what Adobe Commerce has to offer. So we are very lucky to have Cory here and back as a mainstay at our webinars to help guide and answer all of our questions. So with that, I’m going to hand the presentation over to Cory for today’s session.

Awesome. Thanks, Alana. And welcome, everybody. peak season prep, man, I feel like it goes so quick every year where we come back, and it’s peak season, it’s peak season. So we’re going to talk a little bit about the holiday season first. So holiday peak season, I’m going to touch a few stats around that in just a second. But I want to tee this up, guys, listen, we’re talking about your peak season, everything that I’m going through today, regardless with my demonstration, my peak season is the holiday season. So you’re going to see a lot of different colors that are around the holiday season, a lot of different banners, and so forth. So on. I want you to keep in mind that things that I’m showing you is really pertaining to any one of your peak seasons. So as we’re walking through this, just take that step back, really kind of grab that and say, Okay, what would I be doing for my peak season? So let’s start, I know, there’s a lot of you that that are probably, you know, your peak season is kind of right now, right? So, you know, and I’m going to touch a little bit on this. So really think about what the holiday season has really kind of changed. And really, you know, I know with COVID, that obviously changed some things with the peak season, but in general for the holiday peak season, and what we’ve seen is that it started earlier, it’s starting and it’s continuing to start earlier. And we’re going to touch on some more things around that. But looking at just the stats alone, right, so in 2021, ecommerce grew by about 10 and a half percent, roughly around their year over year. So about 204, $204 billion this year, we’re expecting even more growth with a 15.5% and $235 billion. So this is huge. This is a big time. And if it is your peak season this holiday season, this number should be, you know, you should be really hitting this targeting this. And when we start dissecting that a little bit, as we know, mobile is continuing to grow. For the holiday season this year, mobile commerce sales are forecast to hit $116 billion, almost $117 billion, which is just about 50% of all ecommerce sales. Monitoring your own stats is key. And if you see mobile as the top device that consumers are visiting your website on, be sure that you’re implementing changes with a mobile first mindset. So this is beyond peak season. Just to touch that. Think of that, look at what you’re doing with your stats and really, as you’re designing, as you’re developing, as you’re strategizing, as you’re putting strategies in place to for content for marketing, and so forth, so on. Take that step back and take a look at where consumers how consumers are interacting with you. Now for this peak season, right? Cyber month, you know, what is what is it exactly? Is that the next cyber five? Does that mean that, you know, Black Friday, Cyber Monday or Cyber Week is now a month? Yep, it absolutely is. This is something that we’ve continued to see grow further and further, where those peak days back in the day were the top, you know, top those were that was the top. That’s what everybody were looking to do and what consumers were looking at. Now consumers are shopping from November 1 to November 30. So it really has been looked upon now as a cyber month. Sales, you know, actually be being a little bit further down than what they were years prior and Cyber Monday and Black Friday and so forth, so on. And it’s because what we’re seeing is that there’s a longer and flatter kind of line that’s for the sales for the month. So if it is your peak season right now for holiday season, know that November 1 is right around the corner. Peak season has already started right at the end of the day. It’s already started for the holiday season. It starts really in the beginning of October now, but November 1 be ready and we’re going to showcase a few things today during the demo. Like I said, I’m going to go through a lot of things that I’m setting up. I’m acting as if my business is real and that I’m preparing for this peak season. So now to kind of let’s talk about peak season as it pertains to your business. So you know, let’s take away the holiday season peak aspect. Now let’s think about your business. While there’s a lot of emphasis on the holiday season, there’s a lot of businesses that have their peak season at different times of year or multiple times a year, right? As you’re preparing, there’s a lot to focus on and something we like to kind of call as your pillars of peak season prep. So it kind of starts with these three pillars, the marketing and content, your front end readiness, and application and infrastructure. We’re really going to kind of hit the two today for marketing and content and front end readiness, but by no means does that mean application and infrastructure is not important. Ensuring that you’re secure, ensuring that your infrastructure is prepared for an influx of traffic, making sure that you’re scaling and that you are scalable from an infrastructure side is extremely important, you know, beyond just that security aspect. So we’re going to hit the marketing and content in front of readiness, but there are resources that we have that are available. We have email campaigns. We have our obviously our upcoming customer exclusive webinars like today, but we also have blogs that are out there as well. And you know, some of the resources we’re going to show towards the end are also going to be beneficial. So, you know, now kind of thinking about those pillars and now thinking about what consumers are expecting, right? So, and again, I think, you know, this really hits on and talks about the holiday season. And it’s a good source that we see those stats from, but at the end of the day, you know, I really think that this again, it is really dependent on your peak season. So, you know, what are consumers typically looking for? They’re looking for ease of simplicity of shopping. So they’re looking for bundling of products. It’s something that they are, you know, retailers are definitely looking more and more. How can we bundle products? How can we do things that makes that ease of simplicity? It would be so beside just the point and click and buy. How else can we drive that simplicity? But also, you know, with the economic kind of the riskiness of everything right now and, you know, inflation and so forth, so on, you know, buy one and get one and so forth. So I’m like, how can you figure out which ways that consumers could still save more where it doesn’t hit your profit lines? And there’s a lot of ways that this could be done, you know, and when it comes to inventory, you’re thinking about early season sales. So retailers are really starting to do that just because of it. So we kind of touched on it before for the holiday season, but think of it for your peak season. Gifts with purchases, financing. So pay, you know, buy now, pay later type things. Gift cards and even percentages off products as well. So there are obviously things that are out there and tactics that retailers are really expected to utilize over the holiday season. But again, think of it as a peak season and then the trends, obviously, in a case that are here to stay. When we kind of again, I know I’m hitting it again, but the holiday season, one of the things that retailers really get concerned about is their return windows and consumers think of this, too. So, you know, make sure that it’s very clear that your return windows are extended. So if you’re starting your peak season earlier, make sure that your returns basically coincide with that. And you think of where you’re going to have to about a month after your peak season has finished, be able to provide those types of returns. If you have brick and mortar, BOPIS curbside, continuing to grow. So that’s something that’s super important to have in there. And then free shipping, right? Everybody loves free shipping. So even if there’s a threshold, so I’m going to show you today in my demo that I actually have a threshold, but I’m calling free shipping out everywhere. But I basically say free shipping after you spend this much. But soon somebody sees that word free, even yourself as a consumer, think about that. You see free, that’s a big deal. That’s a good thing to have. And at the end of the day, what you’re trying to do is you’re trying to connect with consumers, right? So we want them to shop with you. You want them to shop with you at the end of the day. That’s what you’re trying to get, to kind of get these consumers to really trust you and be advocates of you. I always kind of say as brand ambassadors, I love the terminology of brand ambassadors. Beyond just partnering with those that might be stars or famous or social media influencers, et cetera. At the end of the day, you have brand ambassadors with any consumer that shops with you regularly. So you want to make sure you’re promoting those types of things through memberships and loyalty programs. And I’m going to show that today and show it how I driven my content and what I’m doing to make sure people do know that they’re going to be rewarded by shopping with me. So again, that’s a promotion, that’s enticing somebody. Even though I’m not losing money on that immediate sale, at the end of the day, what I’m trying to do is build that loyalty where I’m never going to really lose money on a sale. If anything, I’m going to make sure that I’m gaining somebody for the future. So it’s making sure I’m communicating that and finding ways to kind of reduce those costs in ways that I can through bundles and so forth, so on, as well as doing free shipping thresholds, where essentially I get my costs covered through that. And at the end of the day, we kind of touched on it before, but it is giving them options through this experience. It’s making sure that gas checkout’s available, right? We know that that’s a high converting. I know that there are some businesses have regulations around that, or essentially it’s a business decision where they want to have a registration at time of checkout. But if you’re peak season, if there’s a possibility that you can kind of just step outside that for a little bit and do gas checkout, you’re going to see a conversion through that. You’re going to see a higher conversion rate through that. But also giving things like buy now, pay later. Giving options for checkout. Doing different types of things. Doing the one click checkout. Doing instant purchases. Make sure that it’s even farther streamlined for consumer experience itself. And making sure that they have that available.

Now, I want to kind of take a step towards that marketing side. Granted, we’re not going to go through too many marketing things today, but there’s going to be something I’m going to touch on the next slide of what is important and what you can be doing for your site specifically. But I really like this, and I know there’s a lot going on on this slide. It’s something that Alana and I, as we were going through, are like, there’s a lot, but it talks. It’s a very good story. And it really kind of talks about this kind of omni-channel strategy for getting customers to your business, right? To your brand and to shop with you. And really, so what Critio has done here, every month they do surveys of thousands of consumers across the world to just kind of get a pulse on their shopping habits. So in September, they included a special block of questions to understand shoppers’ plans for the upcoming holiday season. But again, think of this as your specific peak season. And what we’re seeing here is that consumers, they’re going to start looking for presents. And where are they going to start doing it? They’re going to start doing it in physical stores, but also retail and websites and search engines. So you can kind of see these different channels, online ads, brand websites or apps, family, friends, so that word of mouth. So through social media, what we’ve talked about in the past around social media and making sure that you guys have that presence that’s out there. Could be things like videos. It could be things like wish lists and so forth, so on. But of those that were surveyed in September, they said that they were still likely to shop online. So even if you have folks, let’s say you have a brick and mortar location or say that you work with a retailer, say you are a manufacturer, you work with a retailer, even though you have your own direct to consumer chain and channel and arm through a website, if you have your product in physical stores, right, and consumers are in there and they’re shopping, they’re basically doing window shopping based on this, that’s what’s happening is they are doing window shopping, but they still plan to purchase online. So, you know, saving time, saving gas, we know gas prices are continuing to go up. So there’s a lot of things to consider as you’re preparing for your peak season and, you know, with inflation costs and everything like that. One thing that people are going to turn to is online shopping again, because it does, it saves time, it saves money. And if you have options like free shipping, it entices even more again, even with a threshold of a purchase, something like that you’re going to entice. And beyond that, right, so beyond what you can, can and somewhat can’t control from the marketing side, when it comes to directly on your site and things you can be doing.

Things like onsite search, this is absolutely a marketing factor. This is absolutely something, yes, it’s part of the actual user experience and the UI. But at the end of the day, it also is a marketing part too. So you want to make sure that you’re doing things with your onsite search. So if you’re not using live search, that’s through us, that’s through Adobe Commerce, that’s something you definitely want to look at. You want to, you know, you want to have something like that, where it does AI and augment data to make sure you’re delivering the most relevant search results. So that is going to be something, you know, again, you can see it here, it’s two to three times that you’re going to convert somebody if they’re searching and they find the products that they’re looking for. Beyond that, too, you know, personalization, it’s always a big thing. It’s always a thing that’s been called out. I’m going to show a few things with your peak season. And when you’re trying to, you know, think about gift buying, and so forth, so on, you still want to do certain things. You know, the reason why I’m going to show you some curated content today, and some things that are segmented is because I’m thinking of this as a peak season where, you know, maybe you have a peak season where it’s not just a gift buying type peak season, it could just be something where you have people that are coming to your site and they are purchasing things for themselves. So we’re going to kind of digest that a little bit with Bolt.

So with that, I’m going to go right into our demo. So I’m going to show this again, from the Loomis side and what I’m going through today. And really what you’re going to see here is you’re going to see a lot of my branding, what I’m doing here is I sell to basically fitness people. So yoga, weightlifters, running ears, so forth, so on. And throughout this, you’re going to kind of see that go through and you’re going to see my content kind of curated towards that. But as I mentioned before, I’m going to talk about holiday, but I’m also going to talk about just a peak season and I’m getting somebody that’s purchasing on, you know, for themselves. There’s going to be a lot to go through here. So I’m going to try to slow, but I got to go through things pretty quick. So this is going to be recorded. You guys can always kind of come back and look through things. So I like to always start these. Let me first start this with just simply the kind of experience from a front end side. And we’re going to unpack each one of these from the admin. So I’m going to jump back and forth here. But you know, for mine, what I’m doing is my content is really focused towards the holiday season and what I’m doing and my different sales that I have going on. Even my loyalty aspect, you could see for my rotator, for somebody that’s registered and logged in, I have different content that’s focused towards them. So you know, I’m talking about that they get the reward points. I’m also saying that they’re getting free shipping in that rotator. Now I’m going to highlight just one thing. I’m going to show you an incognito window. So just to show you this, I’m basically just showing you one where I’m registered, one just an incognito window where I’m not yet registered, not logged in. So you could see I’m actually giving again the sign up for an account, they’re going to receive 20 reward points, still saying the same thing when it comes to the peak season or my holiday season sales. So I’m giving them free shipping. They’re also getting, you know, a 30% off or up to 30% off. So I have those both noted in there. Both of these, so both of these experiences essentially here, you see that with the guest customer, they still have the holiday sale in the navigation. The one thing they don’t have is a VIP sale. So what I’m doing from a kind of cross marketing side and you know with my e-blasts and so forth so on is that beyond just my holiday sale, I’m also telling my weightlifters, hey I got a sale for you too, come on in. I’m going to give you something that’s a VIP. You’re going to get that VIP treatment. So beyond just what I got as my normal and general public sale, you get this special VIP sale. So I have that in my navigation there. Now when it comes to my actual sales, so I’m going to kind of flip back here. What I’ve done with my category, so I essentially created my category landing page. So I’ll kind of scroll down here just so you can get a feel of what I’m doing from a content side on my home page. I’m focusing on a lot of different things. I’m focusing on different featured gifts. I’m also focusing on, you know, different holiday sales and weightlifting sales and yoga sales and so forth so on. I’m also kind of talking about featured gifts. So my call to actions are around gifting. One of the things that’s a big point now is gift guides. How can you help consumers shop for somebody? It’s by, you know, kind of giving them a gift guide, giving them different areas of things that they can shop for. So I have that as where it’s kind of saying like weightlifters. I have the yoga sale that’s going on. I have sliders that’s kind of, again, being interactive with this consumer, with the shopper. I have videos that are happening here. I also have social media. So I’m kind of publishing these things and saying these are what other people are saying about us. Here’s the different things that are going on with our social media at this point. Then I have things with product recommendations too. So I’m kind of touching a lot of different factors here and a lot of different points. But I also am giving them inspired by their own shopping trends. Here’s some things that, you know, little nuggets for you too. You can also find some things for yourself as you’re going through this too because likely, and you know, I get yelled at personally all the time about don’t shop for yourself during the holiday season. The thing is, is during the holiday season people do shop for themselves too at the same time. So, you know, kind of being mindful of that and being able to deliver that experience at the end of the day. The other things that I have from this side before I get into the holiday sale category, because I like that page a lot because it does kind of encompass a lot of things and it’s essentially my gift guide. Now what I’ve done with my footer is I have also altered this. I have my holiday shopping page which essentially is my holiday shopping landing page. Not different than my category page and I’ll show you those differences in just a second. But I also have my loyalty program and I’m kind of really emphasizing that. I’m pushing that towards and farther towards the top. So I’m actually going to click on that first. I want to show you that page. It’s important to talk to everybody about, you know, your consumers, sorry, about why there is a loyalty program. What are they doing? What are you guys doing? What are you giving them? So I kind of make sure I’m giving them all the information that they need, what they get for everything. I’m making sure that it’s a nice clean page too and that everything is just making a lot of sense even from a graphic side. Like you’re going to get this, you’re going to get some points, you’re going to get rewards, you’re going to get this. So kind of gives them all that too. But I’ll also talk to them about redeeming points and how that works exactly. So just making sure that your loyalty program is very clear. Now to kind of go back, flip to the holiday season side. I’ll go through just the holiday sale page itself and then we’ll go back to that shopping page that I was talking about before. My holiday sale page, what I’m doing here is essentially doing a full page builder CMS page instead of showing products on this category. So I’ll show this on the admin side. My category essentially doesn’t house any products. What it’s doing is it’s just set up as a content page. So we’ll walk through that in just a second. But that’s how I’m getting that navigation element at the top here. And I’ve moved it over to the left. I’m doing this through content staging as well so that way I’m able to basically say when this is live to when this ends essentially. But with here, you can kind of see again, call to actions, things around gift guides. I’m giving all aspects of where you can shop, who you could shop for. Here’s the recipients that you could shop for. And within my realm, my industry, so for Luma in the fitness world, they like fitness gurus. They have yogis. So for people that are interested in yoga, for runners, for weightlifters, I’m focused on men, I’m focused on women. Kind of hitting all those that are here by the recipients. But I’m also saying these are most popular. So again, call to action there. Weightlifting bestsellers, if we kind of keep going down, we see gift deals that are this nice rotator. See some content here too. So we got some content in there for some SEO factor. We also are calling out a popular gift set here. And gift cards. Gift cards are super popular. We know that every year gift cards continue to grow more and more because people, I’ll do this as a, they’re lazy. But what they really don’t do is they’re not going to go out, they’re not gonna keep shopping for everybody. So they do gift cards as well at the same time. So you want to make sure you’re offering gift cards if you’re not right now. And then there’s popular gifts too for me. So I’m saying here’s my popular gifts. This one, as you can kind of see the difference that I’m doing here. So this one automatic rotator versus this one where I’m giving them the ability to just be a little bit more interactive with, that they can kind of scroll as they need to, to see those different popular gifts. Not that they couldn’t stop that here. And I have everything linking to somewhere too. So I’m making sure I’m linking. Everything is clickable. Everything is an actionable aspect from my landing page that’s here. And I’m just again, I’m calling things out. This is a holiday gift guide. You know, make sure you’re shopping and make sure you’re kind of going through things. And that’s kind of how I’ve set this up. Now I have another landing page too, right? So beyond the category aspect, in my footer, I actually have that holiday shopping one. It’s my other sales landing page. It’s actually mimic from what I had last year. But at the end of the day, I saw a lot of success from that with my e-blasts. So it is a page I land people on in certain circumstances, depending on what my, you know, kind of how my shoppers are interacting with my brand. But to give them that immersive experience from, you know, they’re getting an e-blast that’s very focused towards us to, you know, to then coming to the site. So I have this page that’s set up where this page, essentially, the way I kind of call this out is this is really my segment and approach now. So this is where I am completely changing experience depending on who this customer is. So, you know, like I mentioned before, Luma focuses on weightlifters, on runners, on people that are in yoga. And then obviously our guest customers too. We don’t want them to not have a good experience too. So we make sure we’re delivering content, depending on who that segment is, that is going to be and feel like it’s personalized. So this comes into that personalization aspect. So here, I’ll just show this pretty quickly, but it’s the same page that I had last year. Like I said, it worked really well. It’s awesome. It’s fantastic. I’m converting well from it. So this is that page I have that set up again for my weightlifters. You can see it’s holiday weightlifting sale itself. I have dumbbells, benches, and strength training. Now I’m going to bring up my incognito window again, because it’s a good opportunity here to show you again, different content. So same exact link that’s here at the bottom, same exact same URL too. So that 2022 holiday sales, and I’ll just bring this down slightly so you could see the URLs are exactly the same. And I’m just differentiating the content here based on that segment, based on that customer, based on the person that’s a guest customer. I have no shopping behavior on them just yet, versus the person that I’ve seen shop with us and they’ve only exclusively, or maybe not, but maybe they just purchase things and I want to kind of segment them. The beauty of kind of the Adobe Commerce platform is being able to do that. Where I’m saying, you know what, I’m going to give you a different experience. I’m going to give you that more personalized. So here, I have the person that is a guest customer coming to this page. Again, I’m hitting everything. I have a holiday sale that’s going on. I have, you could shop yoga, weightlifting. There’s a brick and mortar store so you could pick up today. Free shipping, shop now with my CTA. I have this different perfect gift thing. I also have just kind of my rotator that’s happening here that’s showcasing different things. So I have a lot that just kind of encompasses all what Luma has to offer. So that all said, and beyond that too, just kind of again, and I’m going to again flip to the front end, back to the back end a few times, but I just want to show you my cart too because I have more things that are happening within my cart side and even in my checkout side. So cart wise, I’m doing a few different things here. The one thing I’m doing is I’m letting them know, first off, great news, your order qualifies for free standard shipping. So they’ve hit that $50. Remember, my promotion right now is $50 or more. You get free shipping. So they’ve already hit in this here. Beyond that too, that banner that’s there, I also have free shipping here. So I’m again, I’m calling out a lot of different things. I also have a promo that’s for my catalogs right now. So you essentially get all pricing off and everything like that. So if I go into, let’s say I’m in my fitness equipment category, this again is across all my categories. I’m just giving a flat 30% off, but you could see pricing wise, you can kind of see it’s usually was $299. Now it’s $209. So if I go to this specific PDP, you’ll actually see that here, where it gives the irregular price or original price. And now this is the price that I’m giving. So again, I’m even doing things like that. Now, one of the things that I always call out too is shipping expectations.

So your consumers want to know when they’re going to expect something, especially during a peak season. Again, regardless of holiday or not, they want to know. Shoppers want to know when they’re going to get something. I have this flat across my consumer experience on all PDPs, but there’s a way to also segment that too. And I’m going to show that in a second. But essentially what it’s doing here is saying I’m letting them know that it’s going to ship within one to two business days. So I’m making sure I’m very clear and I’m very much letting them know what’s going on. So I kind of just want to quickly hit that. Now I’m going to go to the admin side. I’m going to showcase a few things here. I am currently operating. So I just didn’t note this out there. I’m operating on 245. A lot of things that I’m showing you is all within a two-four versioning. So I just want to highlight that quickly. Now, category first. Let’s hit that one. The way I’ve set my category up is that, again, the one that I showed you here, that holiday sale one, is again, what I’m doing is I’m doing a sale page essentially or a landing page. So not a PLP, but like a category landing page that’s going to hit a few different subcategories essentially. So within my holiday sale here, you can see here is that category. And within the content side, you can see the schedule changes that I have that’s going on right now. It’s live as of two days ago, the 18th, because that’s when I saw my peak season starting. And I’m basically stopping this and the navigation will no longer be available as of the 31st of December. So you can kind of see what that looks like for my peak season. I’ll also show this in just a second with that dashboard, so you can kind of see it there. Now, you can see, here’s my content. If you take a look at, and I’m just going to pull this up for one second, my display settings, I’m just doing the static block only. Granted, it’s not a static block. I’m using the page builder directly on the category. But here, I’m saying my display mode is that. I also changed one thing with my design, which out of the box within the Adobe Commerce blank theme, you are going to have these different layouts that are available. So you’ll have all these that essentially are available. You might have some more if your style sheet has that included. But essentially here, what I’m doing is I’m doing category full width. So I’m basically saying I want it to take over the entire content well, essentially. I could also do it as a page full width or anything like that, too. But I am using category full width here. So just to highlight those. But my content-wise, that’s where you could kind of see anything that has to do with that page. So my buttons that are there, the gift deals, anything like that. And a really cool thing, if I wanted to, I could also segment content here, too. So I could bring in different dynamic blocks if I wanted to. Let’s say I wanted to bring something like that, and I could just pull that right into here. I could also do things like product recommendations within this page. So again, basically just delivering a little bit more of that personalized experience throughout. So that’s how my category is set up. Really straightforward. And then what I’m doing is for the different buttons that are happening and shopping by this person, shopping by this type of sale, essentially, I have all of those underneath a few different areas. So I have it underneath my collections. I also have it underneath my weightlifting VIP sale. So I’m just basically hitting folks in different areas. Same thing with my sales event. I have my BOGO one here. I have my women’s sale. I have the men’s sale, pants, tees, and so forth, so on. I have those links in other places. So it’s not where it’s actually living sub underneath this category, but I am essentially subcategorizing it and making sure that you can get to it from a landing page specifically. So that’s kind of how I’m set up with my category landing page. Now, I want to quickly, before I kind of go into the side of showing really kind of how I’m doing different types of personalized content, the other thing I just quickly want to highlight is really just around the content staging dashboard, right? So I know I’m jumping around, but kind of stay with me for just one second. So what I’m doing here is I’m just showcasing my content staging dashboard, what I have that’s active right now. So one of the things for me, again, for my peak season, and think of this from your business side, I might want to do a New Year’s Eve sale too. Maybe I’m like, holidays are over. Let’s start the New Year with a bang, especially because we’re a fitness company. So at the end of the day, I really want people to shop with me. And I know that beyond just the holiday season, if I’m fitness, peak season is also spilling into January quite a bit. We have a lot of people at New Year’s resolutions and so forth, so on. So I might start adding new things into this, into my content staging, maybe a new thing that’s happening. But what I’ve done with all these is I labeled them appropriately for my updates. So I know that this one is my category. So again, you can see it says holiday navigation category start and end. So that’s an update name that I created. Again, if you remember, I’ll actually pull this up for just a second. So let me open this in another tab.

Again, if you saw this on the page that we had, underneath the scheduled changes, you actually do see here’s that holiday navigation category start and end. If I ever need to view or edit it or change it, right, if I needed to change the date instead of at 31st, I could change that here too. But this is what works for me right now. So again, you can actually see that that’s happening and everything else that’s around it too. So my homepage holiday start and end. So basically the content set that’s there, my free shipping banner on the cart start and end, my free holiday shopping cart above the items. I also have the free shipping promo. And then I have holiday 30% off, go live and end as well. So I have everything here. It shows when my start time is and end time is. Not everything needs an end time, just as a note there. So you could schedule changes that basically just deploy or just push and you never have to kind of touch them again, if you just have no end time for them essentially. So that’s kind of where my content staging is. So basically a staging the content for when it goes live, I could see things. If there wasn’t anything that was yet active and was upcoming, I could also click on this and I could preview them as well. I could also edit things directly through here too by just clicking view and edit. So kind of a good way for me to stay organized, you know, in a chaotic atmosphere of e-commerce, sometimes organization goes a long way when it comes to staging certain things that I have that are going on. So that’s kind of that content staging side of it. Now from the page that you saw before, the holiday sale page, so different than that holiday category page, but the holiday sale page, I do have a page that’s set up, right? Obviously that’s what I need to house that somehow. So here’s that 2022 holiday sales page. So if I go into this, I really want to show you what I have done here because the way I’m doing this is through customer segments and I’m also doing it through dynamic blocking. So if you’ve joined Commerce and Coffee in the past, I actually have one that’s around personalization and AI. I would highly recommend watching that recording because I’m really going deep dive into this. But what I’ve done here with the page is essentially, I have a page that’s just a container and you could see here’s one page that’s just a dynamic block and it’s my 2022 holiday sale page for visitor. Then if I scroll down here, you’ll see my next dynamic block, which essentially is for my holiday sale page weightlifters. So I have both of these that are here and essentially what I’m doing is I’m saying display the content based on who that segment is within those dynamic blocks. So how I’m doing that, and I’ll show you just quickly, like I said, we’re going to jump back and forth quite a bit here, but in my dynamic block, what I have done here is so I’ll show you the 2022 holiday sale page visitor one. So that was the one that was noted in there. And what I’ve done here for my customer segments, so the segments that I created was a non-registered guests fitness equals yoga, or I have another one that’s registered customer, but they did not specify their fitness. Now I have other options here. I could say, you know, registered customer, I have fitness weightlifting, I’ve ordered weightlifting gear, so forth, so on. So I really do have a wide variety of different segments that I’m targeting that are generalized though. So what does that mean? So as quick, I’ll show this. So my segments that I’ve set up here, so my non-registered guests, one super straightforward. I’m just saying that this applies to my visitors. They’re not registered. They’re just guest customers. I have no conditions because that’s how they fit into this. That’s how I’m showcasing that data. Now for the one that let’s say has ordered weightlifting gear before, really cool thing about the customer segments. Again, I know I said I wasn’t going to go too far into this, but what’s really cool about it is that I do offer this to both visitors and registered customers. And conditions wise, it basically just says if they’ve ordered from a specific category, and in this case, the two categories are fitness and weightlifting. And if they have ordered in there, basically it’s going to match to this and display certain content or even promos. So promotions are also based on customer segments or it could be. So kind of just to note that out there. Okay. So I want to go through a few more things on just the front end that I didn’t hit before. So just one other thing, one of the things really cool to basically that you can also do, especially through, you know, really when you have a lot that’s going on with, say inventory or anything like that. Some of the things that I usually do highlight are, you know, you can also display notifications on the PDP. So I’m going to the push-up messenger bed, basically is enticing someone to buy, letting them know that they have 12, that you have 12 left that are available. And, you know, within that, it kind of tells them like they should be purchasing now so they could say, okay, well, let me add this to the cart because I kind of got to get there and, you know, make sure that I’m purchasing this as soon as I possibly can. Now, that is something that is absolutely, I’d say is a good point to have is something that is native functionality. I’m going to show you on the app and how to do that in just a second because your threshold could be different than someone else’s too. So my threshold is set at 30. So if I have a quantity of 30 left, essentially what’s going to happen is it’s going to show. So, you know, below 30, it’ll show that on the PDP. So if you recall, right, and I’m actually just going to go back to the home gym installation one, you could see this does not have that, you know, only X left or anything like that. It really is only with a product that does have and it meets that threshold essentially. So that’s one point. The other point I want to show is just gift options. So you have gift options that are available. You could say, you know, I want to give gift receipt. I also want to do wrapping paper. I’m charging for wrapping paper here. So I want this to be wrapped. I also want to do a printed card, which is an extra dollar. And I also want to add all this different content in here. So essentially, I’m going to ship this directly to somebody, they’re going to receive it wrapped, they’re going to receive, you know, all sorts of information around it too. So they’ll receive that message, they’ll receive the gift receipt, so forth, so on. So you kind of call that out, update that, you’ll kind of make sure that it’s part of it, you could see that we do have that available in there now. We can see the cost of it, so the gift wrapping for the order and so forth, so on. We can kind of see that by that line as well. And one of the great thing is we could check out multiple addresses too. So I’m going to show this on the admin side of how to configure this, but you could ship to multiple addresses. So if you have a cart that has multiple items that you’re doing that. So to kind of go back into the admin, I’m going to go through configurations, and I’m going to round out everything with some widgets and going through some widgets. So the widgets that I’m using, again, is that PDP, the shipping expectation one, the cart one, and a few other ones. So I’m going to show you what those are. They’re all native, everything you’re seeing is native, there’s nothing that I have that’s been hard coded or, you know, HTML or anything like that. So I want to go through some configurations first, because I think a lot of these are important. And I do get a lot of questions about this, you know, I didn’t realize that certain things were native. So, you know, one of the things is stock options, right? So underneath your configurations, if you go to your catalog, and you go to your inventory, right? So remember, we have that threshold. So stock options, there’s a few things I want to highlight here. One, I am displaying out of stock products, because I set up product alerts. So I want people to be able to register or to basically say I want to receive product alerts if a product does become back in stock. So I’m displaying products that are out of stock here. I’m also showing that only x threshold. So this is that inventory aspect. That’s what showcasing this on my PDP. So again, you can have this at 50, you can have it at 60, you can have it at 100, whatever you’d like it to be. And it will basically show that even at like two or three, you can do it there as well. So you can show that here. Now, the other thing just to kind of call out is decreasing stock when an order is placed too. So essentially, it’s not saying that you’re allocating inventory for carts, but you’re allocating inventory once an order is placed. So I love that idea and being able to have something like that. And I also do an enable inventory check on cart loads. So as you’re getting a ton of visitors, when somebody is adding something to the cart, it’s just doing a double check of inventory to ensure that there is inventory available and readily available before they go through that funnel. So it’s a good way to not disrupt the consumer experience entirely where they’re at checkout, and they go through that and they go to purchase and then they get the alert that says that there’s no longer inventory available. So having something like this is definitely a great thing. So like I said, where this is, it’s underneath the configuration, underneath catalog, and then the inventory side of it. So really good area, really good way to kind of take a look at that. Now, we touched on it before, the multiple shipping aspect. Now, this is something I believe is default to where it’s not enabled, so you don’t have checkout for multiple shipping available. So underneath this, so where this is exactly is same thing, so store configuration, and then you’ll go into sales. And then underneath here, there’s its own setting for multiple shipping settings. Underneath the multiple shipping settings, you just basically have this where it’s allowed shipping to multiple addresses, you set that to yes. And then essentially the consumer can ship to multiple areas and so forth, so on. So it kind of again, it really does kind of help that, especially during like a peak season or a gifting season where they can ship to multiple people essentially. The other thing just to kind of walk through, so we hit this before, and I’m closing this up just so you guys kind of see as I’m walking through things, but it’s the gift options. So I’m going to show two different ways of this, but the gift options, same area, so it’s configuration again. So then you go to sales, and then underneath sales, you’re going to go to sales again. And when you’re in sales, underneath here, there’s gift options right here. We’re actually going to stay within this section for just a sec, but here you’ll actually see there’s allowing gift messages on order level, allow gift messages for order items on the order level for wrapping, as well as on the order item level. So you can do this on an order or order item level essentially. You’re allowing gift receipts, you’re allowing printed cards, and you’re also defaulting the price for printed cards. So this could be zero if you’re giving it for free, but you could also charge what you might have there.

So that’s one thing. Now remember before we were talking about with checkout, guest checkout, I’m a huge advocate of it, and it’s, I’m a huge advocate of it just because of stats really proved to convert well when it comes to allowing guests to check out. So here where this is, and again I’ll kind of go through that whole process again, underneath the stores and configuration, underneath sales, and then underneath checkout. So underneath here, you’ll actually see that there is the checkout options, and underneath here you’ll see allow guest checkout. So if this is set to yes, it essentially will allow a consumer to go through the shopper experience, go through Carko, go through checkout without having to do any sort of registration aspect. So this is something I would say just to note out there, and it’s something that’s pretty easy to configure and to enable, to disable here natively. So and then, so for configuration, those are kind of the things that we really did touch on through the demo. The other thing just quickly is our gift wrapping. So my gift wrapping that I have set up, I had two options if you recall, so I’ll kind of go through that one more time. Let me just show this. I have this at the order level. So my gift wrapping options, essentially what I have that are available, because I have a few different things. So I have where two different wrapping papers, I have the mixed wrapping paper, and I have the holiday wrapping paper. I also have a price for each of these. The way I’ve set these up, really straightforward, but I have an image. I have that this is enabled, so you could always change your images. You can, you know, add different wrapping options. If you have different target audiences or different gift recipients, you might want to have something where it’s like, you know, kids, something like that. You might want to do kind of kids wrapping paper, and so forth, so on.

So gift wrapping, beyond that, the other things that I quickly wanted to touch on is just widgets. I know we’re coming up on time. I want to make sure we lose time for Q&A. So for widgets wise, what I’ve done is I have a few different things. So I have my PDP shipping widget that you saw so essentially what this is is I have a widget that is set for all product types, and it’s within the product or zero info. So again, I’ll kind of go back here. I’ll show that within the bags. I’ll actually show you a different product so you can really see it does incorporate on every single page. So it usually ships within one to two business days. You’ll see that with the JotStuffle bag here. So how I’m doing that is through this is through a widget. I created a widget. I said it’s on all store views. So again, if you’re multi-store setup, you would want to show that here. I’m showing it on all product types. I can choose specific products too, which is really cool. This is really advantageous, especially if your shipping does change. Like if you have a custom product, if you have, there’s something that gets engraved, anything like that, you might want to basically override this in certain products. But here I’m saying all products, you do have the ability to choose product types too. So just as a note there, so you could say, all product types like gift cards, obviously, you don’t need to have any sort of ship date because it’s immediate. Usually, again, it’s virtual. So you could even change that to within five minutes delivery, something like that. And then what I’m doing here is I’ve chosen a specific block. So I’m just going to open up my static block for this, super straightforward block. It’s just a text block through page builder. You can see here’s that shipping notification here. So within that, basically what I’m doing is I’m just saying you’re going to receive this in X amount of time. So I’ll show you quickly. Here’s the content. So if I wanted to change it, say I’m like, all right, you know what, it’s getting crazy right now. It’s getting super crazy. So this is now going to be three to five business days. So we’ll kind of broaden this range a little bit. And that’s okay. Just as a note back, that’s okay to consumers, right? You can add a range. You don’t have to be so specific about the date when they’re going to receive something. But if they have a general idea, it’s not a bad idea to add this on the shopping cart too. Right now I’m only adding on the PDP, but you can add it within a widget within the shopping cart, within the checkout funnel, where it basically lets consumers know that. But here I’ll just say, I’m going to do three to five business days now, right? If I go back into my front end, do some refresh here, voila, we have usually ships now within three to five business days. So just like that, even though we’re in the middle of our peak season, we could change certain things like that. If we start seeing the demand there and our warehouse is just, they’re kind of going down a bit, we want to make sure we’re able to supply that for them or be able to provide that. So that’s kind of what I’m doing with the widget side. That’s the same thing with the top here, the rotator, I’m using a widget there for a rotator on the header. It’s the same thing that is on the cart too, as just a case in point here. That’s the same thing that you see here at the top, as well as here that I’m using just a widget and then just using a static block and bringing that content in. Beyond that, that’s kind of what I wanted to really cover today. I know it’s a lot. I could sit here all day and kind of talk through that. But let me take this step back. I’ll bring open the presentation again. There’s a few resources and things that we want to definitely cover. And then I want to get to you guys questions. I’m sure there’s quite a bit in there. And thank you for those that submitted them early. But Alana, let me turn this back to you for a few minutes. All right. Thank you, Corey. Very jam packed session there. Great presentation and demo. Thank you very much. As a reminder, this is being recorded so you can watch the demo back at your own pace at a later time. So as Corey mentioned, want to share a few resources before jumping into Q&A really fast. So as I mentioned earlier, I dropped two links into the chat pod at the beginning of the presentation. The first link is the merchant site assessment tool, which is live on the Adobe Experience League. It’s an interactive assessment that helps you identify any UX or UI gaps in your platform. It’ll walk you through questions about your site’s customer experience, and usability, checkout and payments and product and product availability and logistics. So once you’ve come once it’s completed, you’ll be provided with a report of recommendations on how you can improve the customer experience that you provide. It’s a super awesome tool. Corey has hands in helping bring this tool to life. So I definitely recommend checking it out. And then the second link that is in the chat pod. So we recently refreshed our demo videos. And in the videos and tutorials section on Experience League, you’ll now find a full library of short demo videos about our core features that will help you easily learn how to use a new capability. I’ve watched these videos myself and learned a ton. So definitely, definitely check those out if you are wanting to learn more about a function or feature. And then quickly want to cover a few upcoming events. So on November 10, we’ll have our next session in our webinar series dx quarterly, you’ll hear from three of our product leaders presenting the 2023 roadmaps across not only Adobe Commerce, but other digital experience products in the Adobe suite, including Marketo engage in am sites. So keep an eye out for the invitation coming in the next few days or visit Adobe dot l y backslash dx quarterly webinars, which is case sensitive for the link to registration. And then the following week on November 17, we will have our last commerce and coffee of the year the event will be an ask me anything about peak season format where Corey will be answering customer questions and covering off on any last minute preparation even though hopefully after today, you will be well in the swing of things. So again, invitations will follow in the next two weeks for that. But you can visit Adobe dot l y backslash Adobe Commerce webinars for the link to register for that. And then finally, in January 2023, I’d like to invite everyone to marketo and mochas, our new series, which is a spin off of this one geared towards our existing marketo engage customers. But as Adobe customers, we invite you to join us to learn more about some of our other products as well. So this session in January will be focused on marketo measure, which is formerly known as visible. So keep an eye out for invitations to that in the coming months. And as a reminder, all registration links and recordings live at the URLs listed at the bottom of this site, which are case sensitive. So keep that in mind if you’re having trouble finding them. All right, now we have a few minutes for q&a. So let’s jump in and get to as many as we possibly can. Um, all right, Corey, I will kick us off you ready? I am. Okay. So is it better to stick with how your site is organized in the navigation during peak season? Or reorganize via a gift guide? Yeah, it’s a really good question. Honestly, it’s always a tough thing to answer just straight out of the gate. But you know, it depends a B test, make sure you’re a B testing. What I’ve done with mine and what I’ve seen is as commonly done and I guess, you know, does yield good results is that yeah, navigations do change. I mean, with mine in the demo you just saw, what I’ve done is I created that holiday shopping one and the holiday sale one specifically. And what I’ve done is I moved my navigation all around. So that the holiday sale one is the first and foremost that you see when you get to my site. So it’s kind of like a most people they they’re going to read left to right and as a reading left right, you want them to kind of click on that first thing. So it really does depend on your business, I would say definitely a B test. But it’s possible for sure. And again, one of the things I always kind of call out, don’t be afraid to make a change after you’re starting to see some stats roll in. It doesn’t mean that you have to stick with something just because you made that change. But yeah, great question. Awesome. All right. Next question, how to show sale price and regular price on product listing and product detail pages? Yeah, it’s a really good question. I actually showed that a little bit before I’ll bring up just quickly, the demo, just so we can kind of get a feel for it and just kind of where I had certain things set up. But with the PLP, and I would say, you know, again, throughout the entire consumer journey, you want to make sure that you’re very clear and concise about anything. With mine, I have it from homepage to PLP, PDP, to even my sale landing pages. So you know, the regular price versus what the new price is. So the way I’m doing it is really simple. It’s just based on the promotion. It’s based on, you know, that I have a promotion set up that is 30% off. So within my, just quickly show it, I know I didn’t show this before, but my catalog price, I have that holiday season one here. What I’m doing is against my entire catalog. And again, remember what I said about those scheduled changes, I have that noted at the top. But what I’m doing here is I’m applying this to everything. So I’m not adding any additional conditions. So it basically is applying to all rules. And I’m saying I’m applying as a 30% off the original price. So and I’m also discarding subsequent rules. So I’m not allowing people to stack them on top of each other or anything like that. I’m saying you get 30% off of the entire catalog. So this basically takes priority over everything else that’s happening right now. And then from there, from our front-end side, PDP, cart. So if we go into the bench one that I was showing you before, again, you’ll see here, regular price. It’s all stemmed from that promotion. So great question. I’ll kind of leave this up just in case there’s anything else to show, by the way. Sure. Great. Thanks, Corey. Next question. How can we get more traffic through organic search? Really good question. This is a little bit, it’s a large question in the sense of where it could kind of go from. So organic-wise, it’s definitely meta information, right? So what you can control within the site. It’s the meta information. So meta title, meta description, meta keywords. They’re not really ranked anymore, but there’s no, at least from what I’ve heard and what I’ve seen in research I’ve done, there’s a negative implication to do keywords because you never know when Google will start measuring against that. So meta title, meta description, making sure your H1 tags, H2 tags are all set up and they’re done properly from your CSS side. But also site map submission too to Google. Let Google know that you have a site map. So make sure you’re using Search Console, but make sure you’re generating the site map from the Adobe Commerce side. That’s available tools. So if you need to take a look, that’s within our user guide of just how to do that and you make sure you’re generating it daily. But beyond that too, you also want to make sure that you have a digital footprint as a brand in all types of different ways. So social media, I realize it doesn’t sound like it’s organic, but having a social presence, basically having branding across multiple channels does help you. And if you do have videos or if you don’t have too many videos, but you do have some, it’s also a good thing to use a YouTube channel, to use a branded and a business YouTube channel too. So that is also something that could be in there. So it kind of just, there’s a lot of factors, obviously making sure that you are on top of your Search Console and that your site map being generated and submitted, having that in there is definitely very important and very critical. So I think that those, it’s a lot of different areas, but definitely from an organic search side, that’s definitely something. So Alana, just to call it, I know we’re at two o’clock, I know we’re Eastern time and we’re at time right now. Alana and I spoke about this before. We’re going to stay on for about additional five minutes. We knew we had quite a few questions, so feel free to stay on if you have to jump, no problem, but we’re going to kind of keep going through here for a few more minutes. Yep. Thanks, Corey was just going to say that. All right. A couple more questions. So next one is, when is it best to send ad traffic to devoted landing pages and when is it preferred to send to a PLP or a PDP? Great question. And there’s actually another question that we just received too, around this, that is basically modifying the homepage versus doing a specific landing page. It really is dependent, right? There’s no, I would say there’s no kind of one size fits all here for it’s best to send ad traffic to this page, to that page. The thing that I want to call out, you want to make sure that your ads, you know, I mentioned it before about the immersive experience, but also uniform experience too, right? You don’t want to just send somebody to a random page, even though they clicked on an ad for a weightlifting bench, right? So you don’t want to send them onto a yoga mat page or a page that the first content that they see has to do with a holiday sale. You want to make sure you’re sending them to a page that shows relevant content almost immediately. So even from a meta side too, making sure that it’s kind of touching that again, that last question about organic search, that also helps even though it’s paid advertisement, or if you’re doing an ad through, you know, wherever, even if it’s a third channel, third party website, you still want to make sure that you are landing people on relevant pages and that they’re not exiting them very quickly. So that is just something I like to kind of say is like, it does depend, but also make sure you are landing them on a page that is, you know, kind of devoted to what content they just clicked on before that. So wherever they clicked to wherever they’re landing, make sure it’s relevant, make sure it’s uniform. Great. Thank you, Corey. All right. I will jump to the next question. Can a shopper be added to two different customer segments? So really good question. The simple answer is yes. So segment wise, it doesn’t mean that you can only be part of one segment, you can be part of a registered customer segment. And then if there’s specific purchase behavior, you could also be part of that too. So I know I’m kind of clicking through it right now just to show it. But with the segments, you know, I have registered customer, then I also have like an ordered weightlifting gear customer, right fitness weightlifting customer. So one customer that I have, you know, specifically myself that’s that’s registered here, I actually hit two of them. So I am a registered customer. So I’m in that one. I’m also in fitness weightlifting. And I’m also in order weightlifting gear. Really cool thing is that you can basically create dynamic content promotions that says you can be the re-buy all three by one, and you can kind of target it that way. So it is a really cool, cool way to kind of segment that content and segment different types of things. So great question. Thanks, Corey. All right. I think we have one more. Can non-registered guest shoppers be added to a customer segment? Yeah, I like the way that this is worded too, because, you know, shoppers doesn’t always mean that they purchased already, it could just mean that they’re window shoppers too, right? I know I use that terminology before, but you can be a window shopper online too, right at the end of the day. So, yeah, absolutely. So segments can be also be based on behavior based and in your cookies, essentially. So, you know, with mine, I have it here with that, which I showed kind of before, but the order weightlifting gear. So I have one where I am targeting both. I’m applying this to both visitors and registered customers. I’m saying if you added, you know, added or ordered essentially, so you can do added, by the way, I know I was saying added, but you can do viewed, you can do ordered and so forth, so on here. And I’m essentially saying that you, if you purchase this, you’re going to match this segment and I can basically direct content towards you at that point as you’re still doing that on-site marketing. So just kind of noting that there, but even if there is nothing, right, and I’m just saying the non-registered guest customer, again, you can see it here, this applies to visitors, only visitors, not registered customers. I have no conditions around this because I’m just saying my condition essentially is just the apply to, so I’m making this as an active and anybody that’s a non-registered guest customer. So really good way to ask that question because it can be both. It can be applicable to, you know, if you just viewed, if you’ve ordered or if you just simply have not registered and it’s the first time you’re on the site, you can kind of create segments that are around those types of visitors. So great question.

Awesome. Thank you, Corey. All right. I know we’re five minutes over. So that wraps us up. Thank you all for joining us today and for your great questions. As you’re leaving the session today, you’ll see a very quick, brief survey. It’ll take you less than two minutes to complete. We would really appreciate you doing so. And if you have questions specific to your account that we weren’t able to address today, please reach out to your customer success manager. And final reminder that you will receive a recording of today’s event in an email from GoToWebinar in about 24 hours. So thank you everyone for joining us and hope you all have a great day.