Commerce & Coffee - Peak Season ‘Ask Me Anything’

Transcript

All right, hello everybody. Thank you so much for joining us today. Welcome to Commerce and Coffee, Peak Season, Ask Me Anything. There are still people joining, but we’re gonna get started. We’ve got a lot to get to, so we’re gonna jump right in.

So if this is your first time joining us at a Commerce and Coffee, this is an ongoing webinar series hosted by myself and Cori Di Lotto. This session’s designed to be interactive, especially this session, because it’s an Ask Me Anything, so we encourage you to ask questions in the questions box on the GoToWebinar control panel throughout the presentation. Just type them in there and we’re gonna do our best to answer as many as we can today. So I wanna quickly mention a few housekeeping items. We will be recording this webinar to be viewed on demand and shared with other members of your team that might not have been able to attend today. Audio is routed through your computer, so ensure that your speakers are not muted, and if you can hear me, then you should be good to go. We’re gonna leave a bunch of times, of course, at the end to answer your questions. So feel free to start asking them throughout the presentation, and we’re gonna do our best to get to almost all of them if we can. And if for some reason we aren’t able to answer your question today, please do follow up with your customer success manager for additional information. And at the end of the webinar, please complete a short survey that’s gonna pop up on your screen. It helps us to deliver the best and most relevant information to you guys at these events, so we would really appreciate that.

So let’s dive into today’s agenda. First, I’m going to formally introduce myself and Corey Gelato, who will take us through today’s presentation. And then Corey’s gonna run us through a demo of a bunch of features based off of some of his peak season strategy sessions that he’s had the past few weeks, so we should really get some good information there. And then we’re gonna dive into Q&A, so please ask questions throughout the presentation, and we’re gonna try and get to as many of those as possible. After Q&A, we’re gonna ask our poll question to get your input on future Commerce and Coffee event topics in 2023, so please make sure you stick around and vote for that. And then we’re gonna go over a few resources, including upcoming events and links to Experience League that I will be dropping into the chat pod later in the presentation. So to introduce myself, my name is Alana Cohen, and I’m on the Customer Success Center of Excellence team here at Adobe. I’ve been with Adobe for over four years and spent the last two years working with our digital experience customers, organizing and hosting our customer-exclusive events. So prior to my time on this team, I spent two years working with Adobe’s advertising cloud customers, creating data-driven campaigns, and helping customers to implement and execute their advertising strategies, which is also what I was doing before I came to Adobe for a bunch of years at different advertising agencies around New York. So I’m excited to be here now, hosting these events, and if you’d like to connect with me on LinkedIn, feel free to do so. If you have any questions or comments about today’s event, or any of our exclusive events, please do reach out. So next I’d like to introduce Corey Gelato, who I’m sure many of you know and love. Corey brings a ton of experience to us and Adobe. He has over 15 years of experience in e-commerce, advising merchants across a variety of different industries. Almost all of Corey’s time has been with Adobe Commerce, or formerly Magento specifically, so he brings a ton of knowledge of the product, the features, and how to use it best. Corey does strategize directly with merchants to ensure that they’re maximizing all that Adobe Commerce has to offer, so we are always very lucky to have Corey here as a mainstay at our Commerce and Coffee webinars. So with that, I’m going to hand the presentation over to Corey for today’s session. Corey? Thank you, Alana, and welcome everybody. I appreciate everybody joining today. I’m a huge fan of this session. I love the Ask Me Anything. I like to be stumped too, so feel free to put any questions that you might have, regardless if it’s around peak season or if it’s around Adobe Commerce in general. This is our last session of Commerce and Coffee for the year. That’s really exciting, and I want to thank anybody that has joined, as well as what you guys are joining today, for joining these events. They don’t happen without you, so I appreciate, and we appreciate all the feedback and everything that you guys have brought to the table for these. These events are really driven by you, so as Alana mentioned, at the end of this, we’re going to have a poll around our next sessions, and it’s going to be a session that’s going to come up in February. Even the next session that we do have in February, we are definitely going to make these, where you guys decide just a little bit more of what topics we’re covering. Typically, we have a good idea, and we got to get a close check on what’s going on in the ecosystem, through analytics and through different data insights that we have. It’s important that we do focus on these trends and focus on what’s going on, but we also want to hear from you guys. I like this session because this is exactly what it’s designed to be. It’s an Ask Me Anything. We’re going to cover some things. The demo portion that I’m going to go through today is really geared from what you guys have asked during registration, along with what I saw as part of really kind of the strategy sessions that I’ve had over the past two months with customers, with merchants, one-on-one. So a lot of it kind of is regurgitating from those, as well as what I’m seeing in the ecosystem. The really cool thing is, is now that we are in mid-November, we already have stats from the holiday season. So I’m actually going to go to the next slide. So there’s going to be some things that I just want to cover off on. I have about four slides, so it’s going to be super quick, and we’re going to jump right in. To the demo portion, as well as the questions that have been submitted and what you guys have that are coming up right now. But really, this kind of encompasses what I was mentioning. The 2022 holiday expectation, so this is really kind of geared towards this peak season right now that’s happening and ongoing. And I’m sure those of you that really is, this is your peak season, you’re seeing a very similar sediment to what you see here. But from our analytics, so from the Adobe Analytics side, what we’re seeing is that October 2022 already, we saw a $72.2 billion already spent for the holiday season. And that’s up 10%, almost 11% from September. So, and the sales are there, the holiday season really did pick up, and it is exactly what we thought and what we predicted, which means that kind of this idea of cyber month is happening. And it’s even extended beyond just one month at this point. So the 2022 holiday peak season is longer and flatter. It’s not going to see those huge ebbs and flows that we see typically or what we saw commonly in the past. That’s driven through a lot of different variations, a lot of different things with consumers at this point, whether it be, you know, costs, whether it be different discounts, whether it be your competitors, right? Those that you’re competing with are throwing sales out there in October. They’re throwing sales out there in September that’s geared towards the holiday season. Amazon did it this year too, you know, they had their prime day early, they had their peak season. It’s happening across the board. Even marketplaces, as well as your direct competitors, it’s happening right now.

Don’t want you to think that it’s too late, right? I know that there’s a lot of emphasis on it’s too late. You guys have kind of, you know, you’re at the point where it’s no return, et cetera. That’s not the case at all, right? There’s other things you can be doing at this point, and it’s not too late to offer certain things to your consumers. So as you’re driving traffic, make sure that you have, and I know I’ve said this in the past, but a very uniformed omnichannel-like experience, right? So make sure if somebody’s clicking on an ad, whether through social media, through anything, that you are bringing and bridging gaps that are there, and you wanna make sure that consumers are following that journey, and it makes sense where they’re landing. And we’ll touch on some of it during the demo, but think of this as it’s not too late to offer certain things, like bundling of products, loyalty programs, shoppers, no matter what, whether it’s peak season and it’s holiday season right now, they are still shopping for themselves. So make sure that you are out there and that you are making sure you’re connecting the brand awareness aspect. I think for promotions, obviously, the BOGO, anything like that, but you can even do some of that through loyalty programs, shipping, for free shipping, the extended returns. So that’s a huge thing that we saw this year. We saw it last year too. As the peak season, the holiday peak season I started earlier, the one thing that will set your business apart from another is by offering extended returns. So offering 90 days versus the typical standard of 30 days or anything like that. So making sure you extend that. And if you do have brick and mortar, obviously BOBIS and that curbside aspect. From the checkout side, I mean, this is something I touched on during the peak season prep, and no matter if it’s right now for you, no matter if it’s in the future or anything like that, but it’s all about streamlining your checkout experience. And I’m not talking about just the ease of simplicity through PDP, PLP, homepage, et cetera. But when they get to checkout, when you get to a checkout, you don’t want to see that abandoned cart. So making sure you’re communicative throughout the consumer experience or throughout that journey. So PLP, PDP, making sure you’re setting the shipping expectations, making sure that you’re, again, being in front of certain things that you’re going to typically see on the cart. And you want to make sure you’re trying to, make sure no one is abandoning the cart. So offering different options, guest checkout, huge, that’s a huge converting aspect, but also the different types of payment options too. And anything where you can streamline it to a one-click checkout, anything like that, an instant purchase type aspect.

And then really, as this last slide, before we jump into the demo and your questions that you’ve had and what you’ve posted so far, marketing does absolutely matter. At the end of the day, you can have the best experience onsite, but if you’re not driving customers to the site, that’s it, you’re kind of going to fail at that point. So what you want to do is you want to make sure, beyond what’s on this slide here, beyond that, making sure people are coming to your site, and again, they have that omnichannel experience no matter where they’re coming from. But once they come to the site, think of this as onsite marketing. Think of things like live search, like adopting that and understanding what that’s going to do for a consumer experience. We know that you convert higher with relative and accurate search results. You also want to make sure that you have product recommendations. So even product recs, it’s not just based on direct one-to-one but it also is high-performing type products too. So think of that, keep that in mind, keep that as forefront of what somebody might land on, whether it be a sales landing page, the homepage, et cetera. So kind of think of these things, and again, personalization, all of this aspect, and again, what we’re thinking about with checkout too. So I’m going to jump into the demo here, and I’m going to start really just with, again, with categorical aspects of what I kind of heard and common themes and common requests and common questions that I had with a lot of merchants one-to-one over the past few months around getting ready for their peak season. So one of the first things, and I’m not going to touch on too many things that I went through during the peak season prep, I really want to go this a little bit differently and just kind of hit on those main things. So the content staging and preview, I mentioned it briefly, but I really want to talk a little bit more about what that means and how to do certain things. So I’m going to actually go through a full page. Let’s make an update, let’s schedule it, let’s get that out there, let’s see what it looks like too. At the same time, I’m also going to repurpose banners that I have. So one of the pages that I had, again, in the peak season prep one was our 2022 holiday sales page. Now I have this page set up pretty unique where I’m doing dynamic content and dynamic blocking so that way I can essentially do a personalized type experience. Now it’s more of my, and you’ve heard me in the past say it, but more of my one-to-a-few instead of one-to-one. But I make it feel like the customer really feels like I know them and they’re getting this one unique experience. But let’s say in this instance, I want to schedule an update here. I’m just quickly showing you what my page looks like to start with. You can see I am using a lot of dynamic block here. But what I want to do here is I actually want to schedule a new update. So this is my 2022 holiday sales landing page. I’ll show it to you on the front end quickly. I’m going to jump back and forth here. I’m going to kind of take my time with some of these, but I’ll go a little bit fast in certain areas. But this is my 2022 holiday sales page. What I’ll do is I’m going to quickly just bring up an incognito window. I’ll show you the same exact page here. We’re going to show it to you just as kind of that page is as a guest checkout. Again, this is something if you joined the peak season prep one, this is exactly what I showed during that too. But I wanted to give some context before we really started jumping into this. So 22 holiday sales page, you can see very different between the two. You can see I’m logged in here, same exact URLs. I’m just showcasing different content throughout this and it’s based on my shopper experience. So again, you guys have probably heard that before. We minimize that. I’m going to come back into here. So what I want to do with this is I want to add, let’s say a product carousel to the top here typically. And I’ll say, I’m not a UI, I’m not a designer or anything like that. But in this instance, what I want to do is I want to put something forefront. I want to put something above everything else and I want a product carousel to be right at the top. So if anybody lands on the page, doesn’t matter who the consumer is, doesn’t matter if I have them in a segment, I don’t want to dynamic this. So I’m just going to say product block at top. Let’s say start and end. I’ll just do it as that. Let’s do a specific date here. Let’s say I want to do this as of December 1. I’m going to keep the time at midnight. So really cool thing about this, I’m just going to stop here for a second. You could schedule things down to a minute. So I’m doing this at midnight on December 1st. I want to add this new block and it’s going to be a condition-based block. I’m going to really kind of hit this out there. So I’m going to close this. And then I’m actually going to do a date here now. An end date you don’t need to do. You’re basically just saying if you want to start a specific type of update at a time and so forth, so on, that’s what you’re doing. But the end date, you can leave blank and basically it just lives there forever. What I’m going to do here is I’m going to say as of January 1 at same time again, midnight. Look at that, we’re doing 2023. I’m going to close this. So I’m basically saying January 1st, 2023 at midnight, I essentially want this to go away. So it’s just a temporary update essentially that I’m going to do here. And for that content, what I’m going to do here is I’m just opening up page builder within, again, so just to take one step here. I’m still within that schedule new update. I’m not doing this directly on the page. I’m scheduling it as a part of a new update by clicking on that. Once I get back to the page, I’ll show you what I clicked on again to get here. But here what I’m going to do is I’m going to add a product block and I’m going to add it above everything. Like I mentioned, I just want this to show up first and foremost at the top of the page. Now this is not going to look pretty because again, you typically want to have something at the top that gives some context, not right away, just jumping right into products unless you’re on a PLP. But I’m going to add this just for a short period. So here what I’ll do is I’m going to do a product carousel. So I drop that product in there and I’ll just do a condition for, I’ll do a category for now. And we’re going to come back into this and update it anyways. And let’s see, let’s grab, I’ll grab fitness equipment. Why not? And now on the fitness equipment one, I’m going to showcase where I’m going to do 20 products of the 27, so 12 of them are not visible anyways. I’m also going to change this where I want it just to be continuous. I want it to autoplay and instead of the arrow, our dots will show arrows instead. Just center align this just in case. Let me save this here. And now we can see this kind of going across the entire fold here. And what I’ll do is I’ll close this out. So we see that new update there and I’ll save this. So essentially what I’ve done now is, and again you can see it here in the schedule changes, I’ve updated and made a schedule change. Now in the content down here you don’t see that. Why? Because we’re not on December 1st yet. So that’s not going to be part of that content just yet. What I have this set up as is again, just that schedule change. If I want to view or edit this, I’ll just click into this view and edit it. Or if I actually want to preview it, I click on preview. This will bring me to this specific page. You can actually see right away. I’m again, based on my browser history, I’m already logged in, I’m registered here as a customer. But what also is really cool here is that it’s showcasing that block here. Now again, if I go back to the home page or go back to this landing page and I look at it through here, you’ll see that the current live site is not showing that. This is just based on the staging preview. I could send this along to somebody. Really cool thing about staging preview too, that I really am a fan of, is I can always look at what I have that’s upcoming too, just by clicking on calendar and see what’s going on. And I could preview something else that’s happening right now. So it’s always something where as you’re doing content changes, as you’re staging content, and if you’re staging products, if you’re staging a category, whatever it might be as you basically schedule changes, you can always go back to this. You can refer to it. So it’s a really kind of cool way to see what’s going on. Now I could also share this too with somebody that’s an admin. So if I have say my marketing team and so forth, so on, and I want them to take a look at this, I can also share it along. I’m gonna close this out. Now that is kind of just showcasing that I could see this at any point in time. And that’s by the specific page. So now I see that the product page is, or this landing page is, we have that start, we have that end, we could see what’s going on there. But I wanna come into this and say, all right, well, that category is just too wide range. There’s a lot that’s going on and it doesn’t really encompass everything that I have. Can always go back into this, go back down to my content, go back in here. And instead, maybe what I wanna do is I wanna make it a little bit more broad and I could say, I’ll just do gear, right? And there might be a ton of different products that are associated with this. And maybe instead of showing 20, I wanna actually show 30 in this case because we have quite a few that’s around this. I can save that. You’ll see the products are now adjusting to basically that whole category. And I’ll go back here. I’ll save this change as well.

I could also preview it from that window. And then I could just basically click on preview here. And again, same concept. I’ll see that new update. I’ll see it with that product carousel that’s at the top now. And we can even go back into the calendar. We could see what’s going on here. And we can see the date and time specifically that we’re looking at. This is at midnight on December 1st. So we could see what that experience would look like. We could also go to different pages throughout this. So again, if you have multiple pieces that are going live on December 1st or whatever the scheduled date might be, you’re going to be able to see that whole experience as of again, December 1st at midnight. So it’s again, it’s a really cool way to see what that entire experience would be through content staging.

Again, the way I did it, just to recap that, is just scheduling a new update. Now you can always update to an existing. So again, you can see that here. Here’s that update that’s around. You can always select that. So I can always make it part of an update or anything like that. Or I could obviously just schedule a new one. And say we’re doing a New Year’s, New Year’s, New Year’s Eve one, excuse me. And you want to basically post that, you could do that as well. So you could also add multiple different changes that are happening here. Now, really cool thing is once we’re in that December 1st period, this content at the bottom, you would no longer update and adjust based on the scheduled changes. You would actually update it directly on the page, directly within the page itself. Because essentially, that is what the new quote unquote live content is. So you’ll be updating and making those adjustments here. So beyond that, the other thing that I had questioned around I had actually two conversations around this this week alone around how do I create a product carousel that is condition based? So essentially based on your attributes. So instead of it being categories, you essentially want to do something where you have a multi select type atmosphere or something like that. You have different types of attributes you want to affiliate here instead of doing it all based on a category. So you basically want to grab products from multiple categories. There’s two ways to do it. One, you can obviously do this by SKU. So product carousel, you can do it by SKU. Think of this block too. So as a product carousel block, think of this as the manual way for your business to put this on the homepage as like featured products or a sales landing page that’s like featured products or anything like that. Instead, you could do condition as well. You could do SKU again. You could just comma separated it by SKU. I’ll show you just as a condition aspect. So what I’ll do here is these are my attributes that I have associated with my products. They essentially make up my products. What I’ll do here is I’m just gonna choose activity. My activity one is a multi select type of attribute. So what it contains is essentially all these different types of activity types. So it’s hiking, outdoor running, warmup, yoga, recreation, et cetera. And let’s say that I wanted to grab all products that are, let’s say, wanna do hike, outdoor running, warmup, yoga, gym, cross training, and post workout. Grab multiple. And I’ll say if any of these, they’re not gonna say all, I’m actually gonna change this to any in just a second. But we’ll say if any of these match, I want those products to show up in here. Remember, it doesn’t matter what category they’re in. Doesn’t matter if they’re not even in a category. I wanna bring them into this product carousel based on this attribute. Now, this attribute for you could be our best sellers or what’s new or something like that or some sort of a label even. You can do it as any of your attributes. It also could be just a single attribute too. Doesn’t have to be a multi select like I’m showing here. You also could say is either contains or is or does not contain, is one of, is none of, it’s something like that. You can do any of those. And again, what I’ll do here is I’ll do any of these, because another really cool option here is I could do multiple conditions. So if I say if activity contains any of these or if this also shows in here, so I could say, let’s do, I’ll do fitness type. So fitness type is, and we’ll say is weightlifting. So again, we’re just choosing any of these. So we’re saying if any, we’re not saying if all, but if any of these are true, show the products in this carousel. I’ll save this here. Again, we’ll kind of see that same thing. We see the adjustment happening. We see that update happening. Now we’re seeing new products here. So I’ve had that question come up just around how can we feature products? What can we do here? I’m not gonna save this one, but I just wanted to make sure I highlighted that before I jumped to the next part of this. So another thing with the content staging and preview. So if you’re not sure of where to get to it, essentially when you are staging your content or anything like that, what you’re gonna do is you’ll go down to your content side here, and you’ll go into the content staging dashboard. Dashboard’s really cool because you can see what’s going on. So you can see it obviously by page like I was just at, but you can also see this by this basically dashboard in the grid itself. You could search, so if you have a ton of them, if you have a ton of things that are coming, active, anything like that, you could filter in here. You can also see this based on a timeline too. So kind of a nice little feature of just kind of scrolling through and seeing it. I prefer the grid personally. You could also see the list too, so you could see what’s going on. You could see the different ones that are happening. Again, I like this view. It just kind of gives me everything all at once. I can kind of see everything that’s going on. And content staging, just again, you see multiple different types of things. So you have in mine here, I have categories that are going live. I have promotions that are going live. I have content that’s going live. I have dynamic blocking, et cetera. All things that are kind of upcoming or either active at this moment because I’m already in my quote unquote holiday season. OK. So the next thing I just wanted to quickly touch on. Again, I did hit this a little bit, but I want to make sure we touch on it again. One of the things that I’ve set up with mine, and what I mentioned earlier during this, is you want to make sure you are providing shoppers with expectations around shipping because it’s a big deal right now. It’s a big thing for a lot of consumers, even yourself as a consumer. We are all consumers. We’re all shoppers in one way or another, or we shop somewhere. Even with that, we all want to know. You want to know when you’re going to receive something. And you want to make sure you are very clear about that expectation. So one of the things that I’ve done with mine, a super simple way to do this. So instead of it being where I have to have this dynamic, or I have to figure out how to reach out to my shipping solution, or my warehouse, and everything like that, and I want to make sure I’m presenting it at all times, I kept it super simple. I gave it range because that is giving them an expectation. And I gave the worst case scenario you’re going to receive in this time, or best case scenario you’ll receive in this time. So I kind of do it as like any worst case. Basically, I’ll try to overshoot that, and I’ll look like a winner there for my shoppers, essentially. So I’ll show you what that looks like on mine. I have it where it’s across all of my product types, as well as all of my products. So it doesn’t matter what the product is. I have it across the board. I’m just going to pull up any product here. You’ll see that it usually ships within x business days. Now again, just as something you can think about and chew on, you can make this where it doesn’t have to be a specific day. It doesn’t have to be two days. You could say this usually ships five to seven business days. It usually received in five to seven business days. Usually received in 10 days. That way, one of the things, so there’s two reasons why you want to do that. From the consumer expectation-wise, you’re very clear about it throughout that journey. The other part, too, is you also can limit. I’m not saying it’s going to stop it. Sometimes shoppers don’t. I know I do it where I don’t listen sometimes. But as you’re going through, the other thing is that customer service. You’re not going to get inundated with customer service calls. So you have that as well. Really easy way that I did this. So I used a widget. I’ll show you the widget in just a second. But I’m just going to show you the PDP shipping application that’s here. Go into this. I’ll edit this, actually. So we’re coming up. Let’s say we’re coming up on Thanksgiving’s next week. So we’re going to have extended shipping. It’s not something we’re going to get in two business days anymore. So instead here, what I’ll do is I’ll go into this. And I’ll say, usually ships now within, let’s do, five or six to nine business days. Keep it as that. So again, we’ll do the range here. We’ll save this. And we can also schedule that as an update. We can schedule it as an update. That’s going to basically push out tomorrow. I’ll just do it directly for now. Do a quick refresh here. And we can see that that now is saying, usually ships within six to nine business days. Really cool thing, right? I’ll go to a different category entirely. Let’s go to fitness equipment now. Let’s go to our weight bench. Take a look at that. We have usually ships within six to nine business days. So across my catalog of, say, 3,000 products, whatever that might be, now I’ve updated that so it’s across the board. So no matter what happens, no matter what PDP you go to, that’s what you’re going to see. So I had that. That’s just a static block. I’m going to show you kind of where I’m in. So you can see, here’s the block, static block. And here’s that shipping notification one. Now, how I’m bringing that into the PDP, super simple. So if you go into widgets, in my widgets, I have contact us. I have different types of things. But the other thing that I also have within here, and this is on my last page, so let me just change my sort here, is essentially the PDP shipping widget, which you can see here. So if I click on that, what you’ll see with this widget that I’m doing is on all product types within the product auxiliary info, I want to pull in a specific CMS static block. And what that block is is that block that I was just updating to the PDP shipping notification. Really awesome feature here too, right? So I get this question, Corey, what about some of my products that are a custom product? I have ones that you can do engraving. I have another one where you can add a picture, whatever it might be. You can absolutely change this based on specific products. So you can override specific products. Or what you can also do is choose specific products. So if it’s a gift card, right, that’s not going to ship in two to five business days. That’s not going to ship. It’s going to ship immediately if it’s a virtual one. So you can basically change that to say instantaneous or something as such. You can also, again, like I said, do specific products. You can choose products. And you could say certain ones are only going to do this, and other ones are going to ship in this amount of time, so you can also base it off specific products. So that’s how I’m bringing that in. So super simple, super easy way to do it, and also something that your customers are going to love because you’re communicating with them, basically communicating with them. All right, those are the two things, well, a few things encompassed in all of those that I really wanted to cover. Alana, let’s open this up for some questions. Let’s start with some of the questions we have. Sure thing. Thanks, Corey. That was fantastic. That’s always. All right, so we got some questions during registration that we can ask and cover. So first is, is there a way to offer best seller slash trending products on my home page that dynamically changes with what is most purchase? Great question. So I showed before how to do that from page builder using a product carousel. But the way that this question was asked is just around dynamic. So it’s dynamically changing that based on best sellers or trending. So what I would recommend in this case is doing product recommendations. So I do have product recommendations on my home page currently. I have it pretty far below the fold. So I can always bump that up. My feature products is actually driven through page builder. But if I scroll down here, these are my products essentially that I’m doing through product recommendation. So if you wanted to do something like that, what I would say is you just go into your product rec. So this is product recommendations powered through Adobe Sensei. Essentially what it’s going to do is it’s going to augment data and augment behavior through that AI component. So Adobe Sensei AI component, machine learning. And it’s going to identify these are the best sellers. These are the products that are most purchased at this point in time. So let’s see if I actually have one bought this, bought that. So you can see the different types that I have here. This is product recommendations where I am right now. It’s on the admin side. So if you go into marketing, you go into promotions, go to product reps. They’re here. Just want to see if I have anything. So I have most purchased here. So this is a good example of it. So this essentially is going to showcase. And this is not on home page. Actually, I’m using it in page builder somewhere, so in a specific content page. But this is based in and off of my most purchased products. And it’s based on past seven days, et cetera. And it’s going to showcase something like this. I’m also excluding. I just want to highlight this. I’m excluding out of stock products, so I don’t want to have stock products, because I do have out of stock products showing on my page. But I would do it this way. The other option that you could do, which is similar. I should go in and I’ll create a recommendation quickly. So you can also do this based on, again, popularity. You could do it on most viewed. The question was really around best seller. So I would say most purchased is going to be definitely the key. But you do have most viewed. You have most purchased, most added to cart. You also have high performing view to purchase, viewed to cart per version. So great question.

Cool. Thanks, Corey. All right, next question. Is it possible to offer rewards to customers that sign up for an account? So rewards at time of registration. Yeah, so that’s a native feature within Adobe Commerce. So if you go into the configuration and you do have, say, rewards already enabled. So there are a few ways that you can go about this. But essentially within the customer section, so go store, configuration. You’ll go into the customer side and you’ll go to reward points here. Within the reward points, what you have is you have different types of ways to grant rewards. You can also just take one step back. You can also do this in promotions, too. So if you go to a promotion and you say somebody that purchases during this time frame, you’ll give them five reward points, something like that. You can do that through this as well. But basically, actions for acquiring reward points. You can see here at registration, if this was null or zero, then it wouldn’t grant anything. But in my case or in my quote unquote fictitious business here, I am giving somebody and granting somebody 20 reward points. I’m actually going to pull up that incognito window again. Pull this up so you guys can see it. So in here, if I actually go down to my registration, so create an account, you’ll actually see that I’m giving somebody and granting them that 20 reward points. That’s driven through that configuration that I have there. So good question.

Awesome. Thank you. All right. Moving on to the next question. How can I easily access different banners and images on admin? So this is a good question. And there’s a few different approaches for it. So I’ll kind of say what I see as most efficient for merchants and what I typically would use too. So if you’re not aware, Adobe Commerce offers what’s called Media Library. Essentially, think of this as like a, I don’t want to say a digital asset manager system because it’s not entirely, but it is a somewhat way to do that. So within your, and let me just make sure I’m going to the right place. So underneath your content, you go to Media, you go to Media Gallery here. This essentially is where you can organize all assets, whether it be banners. You can see with mine, I have different things going on. So each season, I create a new folder that basically is for my holiday season. And I have, even within them, I have subfolders that essentially do that. So I can use these banners really throughout any part of my site. I can basically do this through page builder and say, I want to add a new page. So this, I essentially would say, is a really good opportunity where you can manage and you can kind of organize the quote, unquote, chaos a little bit. I’ll say it that way. You can organize this chaos, and you can kind of make things a little bit more organized for the assets themselves. You can also search by assets here, which is really cool. But when you’re adding it into pages and so forth, so on, so we’ll kind of come back here. I’ll show you that through. Let’s do that same thing. We’ll do the holiday sales page again. And within here, let’s say that we wanted to, instead of the content block at the top, we wanted to change this from products to, let’s say, we wanted to add another element. We wanted to add banner here. So the banner, you could essentially say, I want to select it from my gallery. So that’s essentially where I was just showing you. It is that media gallery aspect. And you could see, we could choose. And it’s exactly that same view. You could search by specific things. Really cool thing is you can also search by Adobe Stock, and you could see different types of previews, essentially. So if I wanted to grab, I’m going to grab anything here, just save the preview. And you can essentially see what it’s going to look like. So on the site, you’ll see what it looks like. It’ll have a watermark, obviously. You could see the Adobe Stock until it’s purchased. But at least you could see what that’s going to look like before you actually purchase it. But that’s definitely the way is that select gallery side, going through this where you’re selected specific products and so forth, so on. It’s a great question. Great. Thanks, Corey. All right, moving on to the next question.

Can we exclude other promotions if a coupon is entered at checkout? So you can, yes. It’s a great question, especially during this time, because you’re going to have probably people registering. You might give somebody a welcome promo. You might give them 10% off. You might have a 10% off happening, a 50% off free shipping, et cetera. So you do have the ability to, I know we didn’t go through promotions. So this is a great question, because you can go through that now. You can do different types of promotions that essentially are going to exclude things. So I’ll just go to my $50 or more for free shipping or shipping is free. So this is the one that I have active right now during holiday season. And you can kind of see that. Here’s my start and stop dates for that. So I just want to highlight that. But basically, what you could say here is you could say from condition wise, again, you could see, I’m just saying equals or as greater than $50 for the subtotal. But here, you could say discard subsequent rules. So if you have something like that checked, regardless if it’s catalog or if it’s cart, basically, it would say it would override anything else. So if you do that, you utilize it, you essentially would say you’re no longer going to have any other promos, so any other catalog or cart or anything like that. So it’s a great question. Great. Thank you. All right. Let’s get to the next one. Does Adobe Commerce offer multi-shipping carts? So yes. Again, same really great question for especially this period in holiday season when you’re shopping for multiple people. You do have the ability. I’ll kind of show it from the front end of my site. Again, my fake brand here. But you could do it where, let’s say, let’s kind of create a cart quickly here. So let me just grab some watches. Alana, I’ll get you one. I’ll get my friend John one. I’ll get Pam Beasley one. Get everybody a watch. Why not? Everyone gets a watch. Within the cart, you do have the ability in here. So I’m going to show this on the admin side. You can check out with multiple addresses. So you can do this through the cart and through the checkout. Now, the configuration for this, really straightforward. So underneath your stores and your configuration, you have underneath the shipping. So let me just pull this up, make it a little bit easier, a little bit more digestible for us. So the shipping settings or delivery methods, you have both kind of underneath here. So I wanted to show this quickly because you have free shipping, table rates, and so forth, so on. But underneath your shipping settings, you also have the ability to say where your origin is and so forth, so on. And then you have multiple shipping settings. So this is where that really comes into play. The options here, typically, if you’re using system values, so forth, so on, you might see this being different. But you just want to say yes or no for something like this. And you’re essentially allowing multiple shipping addresses and allow shipping to multiple addresses. So it’s a super straightforward and easy way to do it. And then you kind of have that experience where you’re checking out with multiple addresses. You can see this. You can add new addresses through this, very similar to what you would commonly see on, say, a marketplace or other websites where you can kind of be able to do this and say who you’re shipping to. You could ship it to the same person. You could ship it to different people. You can use your address book. You can add new addresses into this, too. So really nice way of doing it. And it’s all through that configuration. So again, just to go through where that is, you go Stores, Configuration, go to Sales, and you’ll see multiple shipping settings. And within here, you’ll see that access point.

Great.

Thank you again. All right, I think we only have one or two more questions at the moment. Our inventory fluctuates frequently. And with that, we have products move in and out of stock. Is there a way to allow shoppers to sign up for restock notifications? Great question. So I’m sure there are folks on here that this resonates with them as well. And I have had this come to me before in this question. So if you do offer it, and especially during a peak season, and you know you’ll have an influx of inventory, you know inventory is going to come in and out of stock, you want people to be able to get it in the future, too. So shoppers that come to you want to also be able to still get products if they want them. Like I said before, people are shopping for themselves, too. So if you have the ability to, you’re going to get that product back in, you should have alerts set up. So Adobe Commerce does have product alerts that’s set up natively. And bear with me for one second. I believe where we have that is within the inventory side. So I want to show it in two different points, because I think it’s definitely relative to kind of see it. So first, the inventory itself, you want to make sure you’re doing stock options. You want to display out of stock products, yes, essentially. Now, you have the ability to allow back orders or anything like that. You have the ability to also do this down to a product level. So if you know there are certain products, that will never come back in stock and that they’re one-off products. In a case like that, you could always do it where you essentially are saying those ones you’re not allowing to basically do that alert, essentially. And if something does go out of stock, and I’ll show it from the front end side for mine here. So in one of my watches, I believe I have out of stock I’m just confirming. So yeah, my DD Sport watch here. So I can essentially say, notify me when this product comes back in stock. Super simple. I’m already, again, registered here. You could see after the alert subscription has been saved. So you have the ability to do that based on that you’re displaying out of stock products. I also want to highlight here, because I’m in this section right now, the only x left threshold. You essentially are saying if there’s an inventory of 30 or less or 29 or less, you’re going to showcase this on the PDP. You’ll see that there’s only x left. I’m not sure if I have that. I know I’m jumping around here. But I just want to quickly see if I have something like that. I’ll push it messenger bag. Yeah, this is a great one. So I’m glad I clicked on the first one here. But the only 12 left, so that’s where that’s coming from and driven from. It’s driven through that configuration that’s there. So I know that that wasn’t the question. But I definitely wanted to highlight that quickly. So your alert side. And again, just give me one second. I just want to close some of these to see what we have. And give me one second. So if we have. So this is a great question. So again, yeah, so it’s through this display that out of stock product. And essentially with that product too, let me just show that specific product. So the push it messenger bag, I’m just going to grab this. There we go. First one that’s here. I just want to show you where this is also logged to. So whenever somebody is, you can have auto notifications that are around this. It’s used usually through a cron. That’s basically going to pick that up, pick that job up every time that that product is checked on. It will basically do and showcase that. But you can see for product alerts, for anybody that has signed up for alert for stock or for price alert too, because you have both of those, they’re both going to show up here. So you’ll be able to see it throughout there. So it’s a really good question. Definitely a good way to really engage with customers for future too. So again, configuration wise, you’re going to go into this. You’ll go into the catalog side itself. And what you’re going to do is you’ll go through that inventory side. And you’re going to say that stock options, you’re going to set that to yes. And you’ll basically be able to showcase where you’re displaying those products out of stock. If you do have specific products, like I was mentioning before, you have a specific product that let’s say you want to essentially do where you don’t want back order and you don’t want alerts. You can set that to on a product level. You can disable a product on a product level. And for the product alerts, just so you could see where that comes from. So again, you’d have to have out of stock products set up. Now you could also do it based on pricing too. That’s entirely up to you if you want alerts to come out for pricing. But underneath the product alerts, you could see what I’m doing here is I have product alert changes for price, no. But what I do have for allow alert, when products come back in stock, I have that set to yes. Then you need your run settings to also be set. So I’m doing this daily. You can do it weekly. You can do it monthly. And I have it at a specific time frame too. And like I said, what this is going to do is it will pick up that job every night and it will send out an email to any customers that are registered that basically have said that they want to receive an alert for an out of stock product. So it’s a really kind of good way to showcase that. So fantastic question. Thank you. Well, thanks, Corey. Absolutely. All right, it looks like we were able to get to pretty much everything that was asked. So I am going to pause you here, Corey. I know I mentioned earlier in when we first started that we are going to ask you guys what you’d like to see featured at our next Commerce and Coffee. So we have a poll that I have just opened up so you guys can vote what you’d like to see next year. Take a minute. That’s B2B e-commerce, customer loyalty, organic growth, or boosting conversions. So we are hoping to touch upon almost all of these next year, but wanting to see what you guys thought is a way of us prioritizing. So I’m going to give it another minute or another couple of seconds and see what results come in. And we will go from there. All right, I think we’ve got almost everybody. Looks like a pretty even split around B2B e-commerce, organic growth, and boosting conversions. So like I said, we are hoping to get to all of these. I will dig into a little bit more of these results after and see what really came in number one, but it’s pretty close to split across the board. So it will probably be one of those three. Stay tuned. We will definitely be providing you all a little bit more information as we dive into the new year. All right, so I also want to quickly go over a few resources. I dropped these links into the chat pod as Corey was answering that last question. So the first link is the merchant site assessment tool, which is live on Adobe Experience League. It’s an interactive assessment that helps you identify any UX or UI gaps in your platform. It walks you through questions about your site’s customer experience and usability, checkout and payments, and product availability and logistics. So once it’s completed, you’ll be provided with a report of recommendations on how you can improve customer experience that you provide. It’s a super cool tool. Corey had a little bit of his hands in helping bring this tool to life, so I definitely recommend checking that out. And the second link that I dropped into the chat is that we recently refreshed our demo videos. And in the videos and tutorials section on Experience League, you’ll now find a full library of short demo videos about our core features that will help you easily learn how to use new capabilities. I’ve watched the videos myself. They are super helpful, learned a ton, so definitely recommend checking those out. Quickly to cover some of our upcoming events. After the holiday break in January, we would like to invite everyone on this call to Marketo and Mocha’s. I know that we have commerce customers online, but as Adobe customers, you are invited to all of our customer exclusive events. So this one’s geared towards Marketo engaged customers, but you’ll learn about some of our other products. The event in January will be focused on Marketo Measure, formerly known as Visible, so keep an eye out for invitations to those in the coming months. And then in February, our Commerce and Coffee series will return, featuring one of those three topics that we pulled you on today. So keep an eye out for more information on that as we head into the new year. And then lastly, I encourage everyone to register for Adobe Summit, which will be both in person and virtual on March 21st through 23rd in 2023. Information’s just started to be released regarding Summit, and you can find more about it at summit.adobe.com backslash NA. So as a reminder, all registration links and recordings live at the URLs listed at the bottom of the site, sorry, at the bottom of the slide, and please note that the URLs are case sensitive.

So that wraps us up for today. I’d like to take a moment to thank everyone for joining and for your awesome questions, and thank you, Kori, for the presentation and demo. And a reminder that as you’re leaving the session today, you’ll see a very quick, brief survey pop up. It should take you less than two minutes to complete. So if you could fill that out, that would be fantastic. And if you have a question specific to your account that we weren’t able to address today, please reach out to your customer success manager. And as a final reminder, you will receive the recording of today’s event in an email from GoToWebinar in 24 hours. So thank you, everyone. We are giving you guys a couple of minutes back here, but really appreciate you all attending. Hope everybody has a great day, and we look forward to seeing you in the new year.

Thanks, everybody.