2021 Holiday Retrospective

Transcript

I’m going to give everyone a chance to log in and we’ll get started in just a moment.

All right. Hi, everyone, again. Welcome to this month’s Commerce and Coffee session, 2021 holiday retrospective. I see we have a lot of people on the line today and more joining as we speak, but we have a very full and informative session planned for today. So I’m going to jump right in and get us started. If this is your first time joining us, Commerce and Coffee is an ongoing webinar series hosted by myself and Cori Gelato. The session is designed to be interactive, so we encourage you to ask questions in the question box on the GoToWebinar control panel throughout the presentation. Just type them in there and we will do our best to answer as many of those for you as we can. I want to quickly mention a few housekeeping items before we get started. In the handout section, you should see an Adobe Commerce site assessment file. Feel free to download that and share it with your teams. We will be recording this webinar to be viewed on demand and shared with other members of your teams that might not be able to attend today. Audio is routed through your computer, so please ensure that your speakers are not muted. If you can hear me, then you’re good to go. All participants are in listen-only mode, so please submit your questions by typing them in the chat box on the far right of your screen. We’ll have a Q&A at the end today, so please feel free to start asking throughout the presentation. If your question is not answered, follow up with your customer success manager for additional information. And lastly, at the end of the webinar, please complete the short survey that will pop up on your screen so we can continue to deliver the best and most relevant information to you at these events. Now let’s quickly go over today’s agenda. We’ll do a quick welcome. I’ll formally introduce myself and Corey Gelato, our Senior Commerce Strategy Consultant, and hand it off to him to take us through some themes that emerged in the 2021 holiday season and how to use those trends to guide your 2022 strategy. Corey will then take us through a demonstration of a few features, including product stock alerts, BOPAS, curbside pickup, amount left, rewards, and loyalty. After the demo, we’ll have a Q&A where Corey will be answering questions that have come in from all of you. So as a reminder, please feel free to start asking throughout the presentation. We’ll get to as many of those as we can, but again, if yours is not answered, please follow up with your customer success manager. I also am going to quickly send out a poll right now that you should see on your screen in just a moment. Please answer the question that pops up and we’ll get started right away.

All right. Thank you very much. And now let’s move on to our quick welcome. I’d like to quickly introduce myself. Hello everybody. My name is Julia Fish. I started at Adobe last year, and I’m currently a Commercial Customer Success Associate focusing on content strategy for Adobe Experience Cloud. I also support digital events for Adobe Commerce, such as this one. I graduated from Cal Poly San Luis Obispo last June with a bachelor’s degree in marketing management and a statistics minor. And I’m excited to be here with you all today. Next, the one and only Corey Gelato is our Senior Commerce Strategy Consultant who brings a ton of experience to us and Adobe today. Corey has over 15 years of experience in e-commerce, mostly advising merchants across various industries from SMBs to Fortune 500 companies. A majority of those 15 years are with Adobe Commerce, formerly Magento specifically. So he brings a deep knowledge of the product, features, and how to use it best. Corey strategizes directly with merchants to ensure that they are maximizing what Adobe Commerce has to offer. We’re very lucky to have Corey here as a mainstay at our webinars to help guide and answer all of our questions. And with that, I’m going to hand the presentation over to Corey for today’s session. Corey.

Thanks, Julia. And welcome everybody. Happy New Year. I feel like it’s already well into the new year, but I hope everyone had a very healthy and successful end of year. And I’m looking forward to this year and I appreciate everybody joining for our first Commerce and Coffee for the year. And I think for a lot of today, what I’m really going to kind of hit on is, yes, we’re definitely going to go through some of the stats, but I would definitely be able to look through the Adobe Digital Economy Index. We have released the stats for the holiday season, but I am going to cover some things today and kind of the main ticket items, but then I’m also going to go through what we saw throughout the year, not just the holiday season and the peak season, but throughout the entirety of 2021. What did we see as kind of the major points and so forth, so on. So we’ll kind of go through that and I’m going to go through some of the demonstration and focusing on these key points, but I know they just kind of hit the note right away around the holiday season. So really kind of looking at this from November 1st to December 31st, the first and foremost thing I kind of want to hit on is something that we talked about at the end of last year. So research really did show that what we were going to see is people starting to shop earlier. The reason was because of supply chain issues. So one of the things that immediately kind of caught my eye when I was looking at the research and looking at the stats for the end of the year was looking at the Cyber 5. So really that’s from Thanksgiving to Cyber Monday. And what we saw through that was the $33.9 billion in online sales. That was actually a decrease of 1.4%. Now, obviously in billions, that does seem a lot more impactful, but at the end of the day, the reason why this happened was because peak season started earlier. We started seeing traffic, we started seeing sales come earlier. So prior to Cyber Weekend, as we’ll call it, or the Cyber 5, which is November 1st to November 24th, I’m going to look at it from there, that grew by over 19% year over year. So it really kind of ring true exactly what we thought is that sales were going to start earlier, the holiday season was going to start earlier. The really great thing was the 38 days that recorded over $3 billion. So that was up from 25 in 2020. So a huge point that’s there. So again, if you’re thinking about your traffic, looking at your peak season, so if kind of going back and retro in that, you want to make sure that you’re prepared from an infrastructure side, from a marketing side, from a content side, throughout the entire consumer experience. And then for total, looking at this is $204.5 billion, which was represented in 8.6% year over year growth for the peak season. So some really impactful stats. Now, I think that some of this does guide what to look at for 2022. But again, looking at the year holistically, I’m not just looking at it for simply the holiday season, the peak season, but I wanted to look back and say, okay, what are consumers doing? What are they doing really well? And where do we see that they’re trying to focus their kind of shopper experience? Obviously, it’s personalization and all that, but these kind of four things. So in the next few slides, we’re going to break this down a little bit further. But at a high level, really what we should focus on as merchants in 2022 is if possible, and if you do have brick and mortar locations or a physical fulfillment location, contactless shopping is completely still a big point. That is what a lot of consumers are looking for. You as you’re on here today, even as merchants, you’re thinking about it from yourself and what you shop for. I’m sure that at some point in time, you have used a curbside or a BOPIS type of aspect or type of shopping experience. So that is something that’s going to continue to keep pushing forward and it’s going to continue to keep growing. So know that your competitors are doing that. So if you’re not offering it, think about offering it. Think of ways that you can think about being creative around that. Now, mobile, we know year over year, it’s continuing to grow. We actually saw it where it didn’t grow as much over the past two years, but that’s simply because people are home. They’re on their laptops. They’re not really kind of going out and about anymore and using their cell phones while they’re commuting, so say you’re on a train, et cetera. You’re not kind of using your mobile device. But at the end of the day, it’s still growing and we are expecting that to grow even farther and further into the future. So looking at it from 21, 55%, which is exactly on par with what we were kind of thinking, 55% of all traffic was using a mobile device or coming from a mobile device. So it’s important to kind of think about that as you’re planning out your 22 and what you’re looking forward, even into the future, I would say beyond 2022, what are you looking at and what you should be focusing your efforts towards? So I always say this in kind of a general statement, but think mobile first. Look at your stats, look at your traffic, think mobile first. And then it’s evolving the supply chain issues and developing out of stock alerts. This is important. I’m sure that some of you may have been impacted by this, whether it was directly or indirectly. This is something that is going to continue. We know that the supply chain issues are here to stay for a bit. It’s going to take some time for places to kind of get back up to speed. This is something that I would say, think outside the box, think of ways and creative ways. And we’ll hit a few of those today, but I want to make sure that you are thinking of it just outside of today and thinking how you can deliver that consumer experience. And then providing a variety of ways of payment options. So that could be a buy now, pay later. So we’re going to kind of hit on that today too. So thinking about it as that first aspect, so contactless shopping. And I started hitting on this a little bit, but what we did see in 2021, so thinking of this for buy online, pick up the store and curbside, customers are using this. They are using BOPIS. They are using curbside. We know that the pandemic is still going on. Hopefully we’re kind of getting towards the end of it. But what we’re seeing is that this has grown. And even before the pandemic, BOPIS, curbside, getting products now, thinking of how consumers are shopping, this is a huge point. And it also avoids those shipping costs too. So if you’re able to do that store fulfillment, that is something that’s huge. And the same thing with curbside as well. We see that this is growing year over year. We knew that this was going to continue to keep growing. So as you’re coming into 2022, things that you should consider is thinking of beyond even the pandemic lifestyle, but kind of thinking of it. And I don’t like using the phrase too much, but the new norm. I think for commerce, that’s absolutely the case too. So kind of making sure that that experience is seamless, where you do have these types of offerings. So BOPIS or curbside, et cetera.

And then in general, from a customer experience side. So I always allude everything to customer experience. But when I start breaking certain points down, we hit this before. We talked about how mobile traffic is continuing to grow. So we know mobile experiences need to be seamless. They need to be efficient. We need to be able to kind of be in that era of, and I know that this is a statement that’s been out there before, but kind of point and buy. You just want to be able to get things quickly and be able to order things quickly as a consumer. So thinking of how big this is continuing to grow, thinking of 55%, so over half of traffic and sales is kind of coming through that mobile aspect. You want to make sure that your experience is very much on par with what you are experiencing from a desktop perspective or even tablets. So making sure that you’re kind of just delivering an experience that’s no matter the device, no matter the resolution. And thinking of that in 2022, and something that we know is continuing to grow is PWAs, so progressive web applications. So this is the new era of technology for websites. So think of responsive design 10, 15 years ago and how big that was. And before that, it was building a desktop and a mobile site. Really what this is focusing on for StoreFun is that progressive web apps. We do have a lot of webinars that are around that, so I would definitely highly recommend that you guys start taking a look at that. And take it into consideration too, because we know that Google is going to start benchmarking on things like this and making sure that you do have efficiency from not even just speed, but also making sure that you’re using the latest and greatest technologies and making sure that the consumer experience is very seamless and simplistic. And then I would say as another point of customer experience, the thing that we really did see a lot of is kind of the return policy. There were surveys that were out there. There’s quite a bit of just how consumers are interacting with businesses and making sure that you do have something. With a lot of things happening online, a lot of shopping online now, making sure that you have a return policy that is very clear and concise, but it also is extended a little bit. Just as we’re all experiencing and seeing the supply chain issues, we want to make sure consumers feel that you have their best interest in mind. And we’re going to really talk about that from a loyalty aspect and a brand awareness and brand ambassador aspect today. Really, I want to kind of focus on that and hit on that to kind of start the year. I think it’s a good point. So it is developing that clear and streamlined return policy, but also extending it as well. And then again, I feel like it’s talking about it at nausea almost, but supply chain issues is a big deal. And I know that you guys are all dealing with it. Again, whether it’s directly as a business owner or a business advocate, or if it says it’s consumer side too. So you want to make sure that you are thinking about what type of supply chain issues you’re running into today and what you could run into tomorrow too. It’s not just looking at it as the inventory that you have right now, but start thinking of that, whether you have a peak season that is the holiday season, or if your peak season or sales event, say that your agriculture and you’re starting to get ready for springtime, you’re maybe thinking about getting the sales out there a little bit earlier because the shoppers are going out there and they’re buying, consumers are buying earlier. So when something’s coming up, when spring is hitting, you’re going to start seeing people shop for summertime. And when summertime hits, you’re going to start seeing people hit for the fall, or even actually start planning out their peak season or their holiday season at that point. So think of that from a consumer side, and think about how you can kind of avoid those potential hiccups in a consumer experience. And then I think for the kind of all and end of it is that, you know, no matter what’s going to happen, you’re going to have inventory deplete. You’re going to have, and that’s a good thing, but it’s obviously making sure that you’re able to, if you know that you’re getting products back in stock, if you just know that it’s going to take some time, give consumers the ability to sign up for stock alerts. If there’s ability to do back orders too, let’s say that your fulfillment does happen or orders where your supply actually gets replenished within an X amount of time, and you know that for a fact, it’s a good area where you can do back orders or pre-sales events, etc. But also think about that out of stock alert. So I’m going to kind of go through that today from the Adobe Commerce side, so you can kind of see how that is a native feature and functionality.

And then thinking about it from, again, I always look at this consumer experience too, but the more options aspect. So paying for something, a lot of consumers are doing more now than ever to buy now, pay later. And it’s actually starting to come down a bit too. So at one point in time, it was probably over $500, a minimum limit. Now we’re seeing that actually go towards around a 225 limit in the USD aspect. So you want to make sure you’re kind of thinking about that. And I would say at the end of the day, look at what your competitors are doing. If they’re doing something where they have $250 as their minimum limit, maybe try to match that or beat that if you’re able to, if it’s possible. But buying out pay later is something that we continue to keep seeing that’s going to be a growth aspect. So you want to make sure that you are offering it because your competitors are at the end of the day, but you want to make sure you’re kind of being able to deliver that for consumers. And then from shipping side, I think that this is something that’s always been a statement, but free shipping has been the norm. It’s been the expectation for consumers. And I know sometimes from a shipping side, it does get a little bit tricky and shipping costs aren’t free to you guys at the end of the day from a merchant side, but you do want to kind of make sure that you have ways and creative ways that you figure out how to kind of close that gap. You’re never looking to make money on shipping, but you are looking to break even with shipping. So kind of think about that and just kind of be aware of it, but making sure you are offering free shipping. And when you do get to the point where you’re having your sales event, or if you do have the holiday season, there’s your sales event, natural peak season, think about it when you’re coming into the year. Should we start offering it earlier? Because we know that we’re going to have these supply chain issues. We’re going to have these delivery issues. So thinking about it that way and thinking about different, again, creative ways around kind of how to offer free shipping or even kind of extending shipping options, et cetera. So with that, I actually want to jump right into our demo. I know that this is probably more kind of something that a lot of us focus on, and I want to make sure that we’re kind of going through how to set certain things up. So again, if you have not joined these in the past, typically what I do is I showcase the front end of the site first, and I talk about Luma as if it is my business, it is my brand. And I kind of go through that, and I’ll jump back and forth between the admin and the front end. And this is not recorded. This is something that’s real time. So I’m kind of showing you exactly how things are done and how they’re set up. And Luma itself, so kind of thinking about my brand and my business, so Luma itself, I focus on fitness and wellness. And for fitness and wellness, our specific categories that we focus on is weightlifting, yoga, and running. So as I’m talking about this, just to kind of set the stage for you, you kind of think about it that way. So I’m coming into the new year, and I’m trying to think of ways from my side and Luma, I can really kind of keep capturing the audience and maybe the new customers that have come to my site and new guests that have come to my site. So trying to be creative immediately as soon as people are coming to my site where I’m kind of saying new year, new you. So again, I’m focusing on fitness. So my CTA, I want to kind of capture that essence a little bit and thinking of it that way. But really, outside of that, I want to kind of think about it as I know I have inventory issues. I know I have some things going on. So I want to focus first and foremost on my product alert systems and different aspects of this too. So another point around what I saw, and what we kind of saw in just general research was for products themselves, having the X amount left also helped consumers. It does streamline that process, kind of removes those barriers where it’s, you know, they know that a product is becoming out of stock. They know that there’s limited quantity left, and based off of that, that kind of will entice them to order. So at one point, it’s for you guys, obviously getting an order in right away. But also, you know, you’re kind of removing, you’re kind of adding a layer of transparency for your consumer so that they know. And if you do go to out of stock, hopefully you kind of created a brand ambassador because they were aware of what was going on. So we’ll kind of start there for the only X left. Again, this is a native feature. I’m going to show you it on the admin side. And today what you’re seeing for the Luma site is using the Luma theme itself. It also is everything that is native within Adobe Commerce. There’s nothing that I have that is an extension based, everything is native capability. So I’m going to walk through this as that. So as I kind of come here, first and foremost thing, so what I have in my product, basically X left amount, I have it set to 30. So right now you can see for this push-up messenger bag, this is set to only 17 are remaining at this point. So you kind of see that I have this is only 17 left. And again, if you did join last year’s, the end of season, or the holiday season, peak season, ask me anything. The one thing that I do make sure I’m also communicating to my consumers is letting them know shipping expectations. So I’m right away saying this is going to ship within seven to 10 business days. And this can be changed depending on the products and so forth, so on. So I’m using a widget here, I’m using a content creator, just to kind of take everybody through that. But here you can kind of see I’m making sure I’m very clear to customers, it is in stock. I also have only 17 left at this point in time. Now, another way that I want to kind of show you this is from the product alert side. So the one that I do have that is out of stock right now is this Endeavor day trip backpack. So you could kind of see right away it says out of stock on this. If I go to the actual PDP, I have the ability to be notified when the product is back in stock. So you’ll see up here it says out of stock, and then that notify me when this product is back in stock is also right there for the consumer to basically see and say, okay, well, yes, I do want something like this. So, you know, yes, I definitely want you to notify me once that product is back in stock. And you can see alert subscription has been saved right here at the top here after I click that. So now when this product does actually come back in stock, I’ll receive a notification as the shopper now at this point. You can see I’m logged in here. It’ll basically send me an email that says that this product is now in stock. It will send me a direct link to this product detail page, and I’ll be able to kind of click on it and go right to cart and so forth, so on. So really neat way of kind of, again, simplifying that consumer experience and providing them options. Again, supply chain issues, consumers are well aware of it as well. They’re keeping, you know, in the ear of the ground for it. So they’re aware that this is going on. So this isn’t going to be something that is abnormal for them to see. So outside that, what I kind of want to go through, and again, I’m going to show front end. I’m going to go to the admin. I’ll bounce back and forth throughout this, but to kind of show you the full experience to kind of go through those kind of four points that we hit on. So there’s around product alerts, the inventory X left, also the BOPIS or in-store delivery or curbside pickup, and then rewards and loyalty. So as I’m a registered customer, I’m going to show you a few points of the reward side, and then I’m going to show you it as a non-registered customer or as a guest customer. But I’m also going to kind of take you through the BOPIS aspect here too. So in my shopping cart, again, you can see one of the things right away is that I’m earning reward points based off of this order specifically. So for my rewards and my loyalty program, I actually do have this based off of purchase. You can also see that I have a promotion that’s running right now. So at the top, I have a rotator that’s actually sending, saying to the consumer, and I’m thanking them for being a loyal customer, and that they’re receiving 10 additional reward points for purchases today. And it’s basically my customer appreciation month that I’m doing here. So you can kind of see I have that, but I also am having another notification within the cart itself. So I’m enticing consumers, but I’m also making sure that they are aware that I appreciate them. So you want to make sure you’re doing the same thing, because again, your competitors are doing this, and how do you differentiate yourself to kind of those big marketplaces that are out there? And the way to do that is to be able to kind of connect with your customers outside of personalization, which we’ll have another webinar on that at another point in time. But outside that, it is kind of these loyalty aspects. It is these kind of reward programs that you could offer to your consumers to kind of make sure that they’re continuing to keep coming back. So here, I have that set for it’s on the cart side of it. And kind of to keep going through this, it also tells me how much my balance is. I can go into Learn More, and I can kind of see what the customer loyalty page looks like. So I’ll do that first, and I’ll kind of come back to the cart, and we’ll go through that checkout. The customer loyalty page, this is something that I created using Page Builder. So that is a content creator tool within Adobe Commerce. So here, I created this page that essentially is just talking about how to get started, how to create an account, as well as when you earn points, and as well as kind of the breakdown of how you can utilize points or manage your points. So redeeming points and managing reward points throughout this too. So you want to make sure you’re absolutely clear about your reward points too. You want to make sure it’s very clear of how somebody can use it. So you know, giving them is great, but you want to make sure you’re informative of how somebody can use them as well, or how they can obviously earn them. So kind of keep going through here, through the checkout funnel itself. Again, I want to show the BOPIS aspect, and again, I know that we’re kind of going through things pretty quickly, but we’ll bounce back and forth throughout the admin side. But as I get to the checkout funnel, and I’m going to show this on the admin of kind of how this BOPIS aspect works, but right now I have this enabled. I have it enabled for my immediate area. So you can see here, I do have my address already saved, and based on that, I do have a pickup location that is for this product specifically. So if I kind of come into this, okay, you know, this looks great. I want to also, what I want to do here is I actually want to pick this up in store. By clicking, you know, insert or curbside, I can click this and I’ll be brought to the pick and store. And here, it’ll automatically choose a location for me. So it’s the closest location based off of my shipping address or billing address, depending on which I’ve added first. Let’s say that, you know, based on my area, maybe there’s another location I’d rather go to instead of this one. If there is multiple locations based on a radius that I’ve determined as a merchant within this area, I’ll see multiple of this. So based on inventory allocation within these locations, essentially that will be what’s determined, what’s shown here. So you can see here I have the New York retail store, and then I have the Loomis store in New York. Both are located in the same town and same city, but essentially I can choose which one I want to pick this up from. For now, I’ll just keep this as that New York one. And then once I go through the rest of the funnel, it’s kind of the same experience as what you would expect through, within the shipping too. I’m just not paying for any sort of shipping here. Here, what you can do, excuse me, what you could do is you’d basically have your payment method. So if I wanted to use just my visa on file, and this is also the area where the redemption for reward points. And again, you can make it at a certain limit too. Mine’s at 20, so you have to have 20 reward points to actually utilize them. So 20 reward points and above. But here you can kind of see what my exchange rate is from our reward points, et cetera. And I can use this for any order. But here you can kind of go through this. You can do the checkout, and you can place your order, et cetera. And basically what happens after you place that order is that store, et cetera, might be notified that says, hey, this order is placed, so forth, so on. And as that fulfillment happens, an email will be triggered. So similar to a transactional email for shipment, same exact concept if an order is ready for pick. So essentially for pickup, an email will be sent similar to a shipment or tracking information. That email will be sent to the consumer as well. So I know that that was a lot to kind of go through from the front end, but I at least wanted to set the stage to kind of go through that. The only other point that I wanted to quickly hit on, just around the reward side. So I’m just pulling up another, basically an incognito interface here for you guys. So you could see that. You can see I’m not a registered customer. I’m not logged in here. This is my incognito window, so before I was registered. But you could see here, I have that different rotator now. Again, this is kind of personalizing that experience. I know I touched on it very little. I’m not going to go too much into that today, but I am creating a different experience for customers that I’m not registered yet. But again, trying to make sure that we are advocating customer loyalty. We’re trying to get customers to be those ambassadors for us. So as I kind of go into the signup for today, again, this is that account creation side of it. And you’ll see, there’s the create an account. You’ll receive 10 to 20 reward points. And also subscribing to newsletters. So there’s another way to kind of acknowledge and to get customers into place, to kind of be able to be those rewards and those loyalties for us. And in that learn more, so that’s that same pages before, it kind of takes them through how they can kind of do this. What can they, you know, how does it actually work? How does the loyalty program work? And it kind of takes them through everything again. It also talks about the ways that they can earn. So these are actually the ways that you can set up through Adobe Commerce that are native features. So making purchases, registering, subscribing to newsletters, review submissions, this subscribe to newsletters, it’s a great way to kind of again, market it a little bit, you know, our newsletter includes other ways to earn. So you can even do promotions that are based off of it. So remember, the experience showing you as a registered customer is adding additional reward points, and then referring a friend to sending invitations and converting invitations to customers. So take a step back there, because I’ll talk a little bit about that. So referring a friend, that’s a huge advocate for you. Because essentially, at the end of the day, one of the biggest marketing tools is people talking to each other. So friends talking to friends, if they’re recommending your brand and your business to somebody, they’re more likely to purchase that is a higher uptick of conversion, just based on somebody referring you think of that from a social media side. But also think about it just in general, friends to friends is a huge point. And it also doesn’t cost you anything, right? I know in some aspect, reward points just cost you but at the end of the day, the more reward points somebody’s gaining is because they’re interacting with your brand more and they’re loyal to for you. So they’re referring friends, and they’re converting and they’re converting to orders, etc. Those are really great ways to kind of interact with your customers as well as customers that you don’t yet have. So all right, so I want to kind of go through the admin side, and we’ll talk about each one of those. So I want to start with what we started with before, but around the product alert side of it. So the ways to do that, remember, we had the Endeavor backpack that I was kind of walking through that one had 17 remaining really simple way that this is set up. So underneath your stores, underneath configuration, what you’ll do here now, depending on if you have multiple scopes, if you have single scope, or you know, kind of however, if you want this across the entirety of everything, you can do that here too, obviously, just within your scope configuration. But underneath here, you’re going to go down to let me just pull this up, you’re going to go down your catalog side, and then you’re going to hit catalog again. And within here, you actually have a product alert section. So multiple ways that product alerts work, there is and this is also within our user guide. So you know, I know I’m kind of going through this quick, but the user guide will also kind of give you exact screenshots, etc. around this, but the product alert side, you can also allow for price changes as well. So I have that set to no, because I don’t really want people to be aware of my price changes, I really want them to be aware of my product stocks right now. So when something out of stock or in stock, and just one note around that, make sure that if you do have product alerts set up for out of stock products that you are displaying out of stock products, you can disable certain ones. But if they’re ones that you know, are definitely going to come back in stock, I would say keep them enabled and display out of stock products. But here you can kind of see allow alert when product comes back in stock. I also have the alert email template. So this is the transactional email templates that are set that are out there. If I wanted to choose a different one, I could always come into here and choose a different one that might be there. But also the alert sender or the email as well. And then the run settings for it, just so you can see this. Basically, you could set the frequency to if you want to daily, weekly or monthly, you can also set the time. And this is just for every email recipient, etc. But super straightforward. This is all that you need to essentially come back. And I’m going to go to the front end for just a second here. But essentially for what you saw here within the Endeavor backpack here for the notify me when this product is in stock. So just kind of a way that you can see that in a way that that works. So super straightforward for the product alerts. Now, for the inventory side, so that was the only X left. So I’m just going to come back here for one more second. Go back to that bag. So the push it messenger bag that was this right here that you see the only X left. So within your configuration, you’re going to go to the same place. So again, stores, we’re going to go to configuration. And after configuration, you’re going to go down to catalog and then you’re going to go down to inventory. So catalog inventory, and then basically underneath this stock option. So if it’s folded up, just just basically expand that. And what you’ll see here is the display out of stock products, I have that set to yes. And I also have the only X left threshold. So if you wanted this to be at 10, you could change this to 10, you could change this to 2030, etc. And based on what inventory level is at, that will display. So if it’s at 30 or below, we’ll show this at that point in time. So again, super straightforward. So you can kind of see what that looks like. But those are your configurations for both of those setups. Now, for the buy online pickup in store or in store delivery, that was available with 2.4 and above. So just one note there, everything else that I’ve showed so far is all part of kind of all of them to that’s available. So if you’re on 2.3, and any version, and if you’re on 2.4, you’ll obviously have that available to you too, and below as well. But for in store delivery, or for BOPIS or curbside, I’m going to talk about this side just so I don’t have to bounce between configuration and location. But I will say sources is the first thing that you’re going to set up, that would be where I would start for this. But just to talk about the configuration itself, when I came in here, and I’m setting this up for my business, excuse me, underneath the stores, again, configuration, if you go under the sales side right here, so you’ll go sales, and then you’re going to go down to delivery methods. So sales delivery methods. And underneath here, you actually have the option. So typically, you’re probably used to using flat rate or free rate or table rates. But also now as an option here is the in store delivery. And the in store delivery setup here is based on enabling something like this. So I’m saying yes, this is enabled my method or my name. So that’s what you saw on the front end. So I’ll actually show that just quickly here. So let me add this product cart again. We’ll come back into the checkout side. So this is that part of the shipping that’s right here. So in store or curbside. So I could have changed this to BOPIS if I wanted to, kind of any way that I wanted to kind of title that. So I just did in store curbside for ABLE. And then also the title itself. So free pickup, you’ll see that here. So that’s the naming that’s right here. So free pickup. So again, just showing you kind of the front end component to the back end and where you would change that. And this is the radius. So radius, I mentioned this before, but you do have kilometers for the radius. So I have 250 for mine. This is based on my Google mapping, my algorithm that’s there. So I’m doing this based off of my specific location. So I’ll show you the latitude and longitude in just a second, as well as the address that’s going to be set up in the sources. But this is a 250 radius from my physical locations that I’ll show you in those sources in just a second. The other option that you do have, typically, I don’t believe I’ve ever seen this, and I would not recommend it, but you do have the option to add a price to pick up as well. So if you do on the curbside only, maybe you do want to add something for services, charges or something like that. So that is also available to you. Now, the most important part is obviously having sources. So outside of configuring it, what I would set up first, like I mentioned before, is the actual sources itself. So underneath here, you’ll see stores and then go underneath inventory, you’ll see sources here. So my source locations, I have two that are actually set up as a pickup location. You can see all of my, basically my fulfillment centers or my warehouses, etc. through here. But you’ll see which ones I’ve set up as the pickup locations. So the two that I have are Luma Town, New York, and then the New York store here. So I’ll just go into one of these just so you could see what this looks like. But as you’re adding a new store, you are choosing if you’re going to have this as a pickup location. So here you’ll see use as a pickup location, basically default store, which is essentially your warehouse or think of it that way, is what can’t be set up as an in-store pickup delivery. But here, I have the latitude, I have the longitude. But what’s most important and where that actually is derived from is from this address data. So here I have the city, I have the street, so the address itself, and then the postcode is as well. I do have contact information. This is basically just for all information, if there’s any questions that might come in. And then I have what you saw on that front-end side. And I’m going to show you each of these in the front-end side in just a second. But here’s that picture. I also have the store hours that are located right here too. So if we go back, I’m going to just go to the front-end for just a second, do that in-store delivery again. Again, you can see all information here. It’s showing the address, the location, the picture that I had before, the name of it, as well as the hours that were located in there too. So again, looking at it from that side, New York retail store, here’s that information, the address, as well as contact information, which I’m just displaying the email address and the phone number specifically. So kind of a neat way of being able to do something like this from that configuration, but you do need to make sure you have the sources and that inventory is actually allocated to it. So as your products are set up, you do set up the sources and you do allocate inventory for those sources. So as long as there inventory that’s available by those locations, then it will show as an option within the checkout experience. So really neat way to kind of offer that. And again, something that’s simple to set up. Okay. So the last part is around rewards and loyalty. So from a front-end side, you kind of saw everything that was set up. The only thing I didn’t really take you through was around the account side. So I’ll showcase that quickly and we’ll kind of bounce back to the admin side. So in my account section, you do have the reward points section here. So reward points is a navigation element. You’ll see what balance you do have. This kind of goes through the whole historical information as well as what you’ve used in the past, the exchange rates, et cetera. Again, with the availability to do learn more, there’s also ways that you can kind of see balance updates and so forth, so on. And if there is an expiration on points, you can also see that here too. A really cool thing is what we were talking about before, but the invitation side. So if you have invitation set up as a, basically as a way to do reward points or to retrieve or basically allocate those reward points, you could do that through here too. So sending invitations, you basically click on that and you send any invitations. It tells you how many reward points you’re going to receive, but you’re also going to see reward points based off of anybody that makes purchases as well. So you could send it to multiple people. You can see as I’m hitting enter here, it basically gives you the ability to send it to multiple people at once. So really again, neat way, no additional cost to you where you can have customers essentially market for you. It’s definitely going to be, again, a higher conversion by doing something like that. So that’s from a front end side. The other way too is through reviews. So any product reviews, I don’t believe that I have any for this account. I actually do. So this is ways that you can also receive reward points. So again, that’s just kind of more that front end component side of it. But I want to start just with kind of where you would start with the reward points. First and foremost thing is that you do need to make sure that you have the exchange rate set up. So that’s the points to currency or currency to points. You need kind of both set up. You need it kind of vice versa. So underneath stores and underneath the other settings, you’ll see reward exchange rates. So just click on that and you’ll see the two that I have. So if I had multi-store set up here or anything like that and I had different currencies, I might want to have different rates that are available essentially. And also I would say another really cool way to do this is let’s say you do have a VIP customer group or customer segment that you have. You can also do this based on customer groupings as well. So just another neat way to kind of have even more people be advocates for you and ambassadors and purchase more obviously. So VIP customers. But here you’ll see the two rates that I have. So again, I have points to dollar or currency and then I have currency to points. So $10 equals one point, 10 points equals $1, et cetera. So you could change those depending on what you’re looking for. But that’s kind of the first and foremost setup that I would say you definitely need that before anything could be available on the front end side really for anybody to see. But really kind of where it comes into it is when you get into the actual configuration. So underneath again stores configuration, you’re going to go down to your customer side. So I’ll pull this general up again. So underneath customers and then underneath here you’re going to see reward points. So reward points, again, super straightforward. But the way to enable it is simply by enabling right here. So enable reward points functionality. I have that set to yes right now. I also have it set to yes for front end side. Obviously, if I do have reward points enabled, I do want people to see them. I want to make sure that they can kind of see anywhere that’s there. Cussers may see reward points history. That’s kind of up to you if you’d want to show that or not. That was what you saw. Again, I’ll kind of go back to the front end just so you could see it. But basically that’s everything that you see here. So any page, et cetera, you could see everything that I’ve received reward points for. Anytime that I’ve actually redeemed them and anything like that, I can see that through there too. So that’s that aspect of being able to display that. The reward points balance redemption threshold. As is what I mentioned before, I have it set to 20. You can obviously have it set to null. It doesn’t have to be anything. It can be used at any point in time. I also have no cap, but you can cap reward points. Same thing with expiration. This is more of a strategy side, but I wouldn’t ever recommend doing expiration on reward points. You do want people to use them. And obviously if they expire, it kind of could deter them away from using your brand. So I would say you do want to keep those in there without any expiration. You also have for refunds or RMA or any returns or anything like that, you have the ability to kind of automatically refund those. I have it set to no because I’ll basically do something with store credit if I wanted to. And then it ended up for reward points where you refund them automatically. I have that set to yes. My landing page itself, this again is based off of my CMS pages. So that’s what you saw here. If I just go back to learn more, that’s this page here. You can see the URL customer loyalty. The way that that’s configured, you can see this is just on to every single CMS page that I have that’s available. So I actually change it from my reward points to customer loyalty. Just a neat little way to say it. And then actions for acquiring reward points by customer. So it’s by purchase. I have this set to yes. You could set that to no. And you could have other ways that you do that. You can also do it through promotion. So one note to say you can do reward points in promotion. So you could say, I’m just going to give people reward points today or for a week only, making purchases instead of it being automatically always. Registration. This is that 20 reward points that you’re going to receive for registering as well as newsletter signup. So as you’re kind of going through that experience again, and I’m going to show you this from the non-registered customer side. So again, I’m just showing you an incognito window here. But as you’re creating an account, you’ll actually see for the, basically for the newsletter, et cetera, that you have that reward point. So right here, subscribe to our newsletter now and we’re running at five reward points. So that’s where that’s coming from. And then for the other ones, converting invitation to a customer. So inviting a person, a friend of mine, they actually change, they come in, they register as a customer, they receive that five reward points. I have no limit or quantity limit, but you could, you could say your first five friends and that’s all you get. It would notify them on the front end of which site, you know, your first five friends. And then converting invitation to order. So anybody that has been invited and does order, they’ll receive an additional reward points, meaning that person that actually invited them. And then basically you could see here, invitation conversion to order reward. You do it each, you can do it first time, et cetera. And then review submission. So after that, it’s approved by an admin. After the reviews have been curated, you will receive that reward point based off of that. And same thing here, you can obviously make a cap for the reward as well. And then this is just basically email senders and information just around the transactional emails. So outside that, that’s kind of the reward side of it. I’ll show quickly just the content side. Again, I know I pointed out here, you have the customer landing page and it’s just the customer loyalty I’ve selected here. The page itself, just so I could show you kind of full circle around it, underneath pages, I have the page set up right here, the customer loyalty one. And you’ll see it’s just set up as a standard, just regular CMS, CMS page here. I did everything, like I said, through page builder directly, but basically that’s it. And everything that I would add into this, it’s not being automatically pulled from that information that I’ve set or configured. I basically put that on here because again, I might want to change certain things. I might want to, for make a purchase, for instance, I might remove that at a point in time if I’m just doing a promotional based. So kind of anything that’s around that, but that’s all done through just again, through page builder itself. And with that, that was everything that I had for demo side. So I’m going to turn this back over to Julia, just for a few, look through some of the questions that you guys have. So please keep those common. We do have some time for some Q&A here, but Julia, let me turn this over to you.

Yep. Sounds good. Thank you, Corey, for a great presentation and demo. As a reminder, this is being recorded so you can watch any of that demo back at your own pace at a later time. I’d like to quickly go over the types of events our team hosts, starting with commerce and coffee, which is what you’re at today. These sessions are typically hosted every other month and always discuss the latest e-commerce trends and ways that you can stay one step ahead of the competition using Adobe Commerce. This year, we’re actually starting a new event called DX Quarterly or Digital Experience Quarterly, where you’ll hear from speakers about the latest updates and features of Adobe Commerce, but also learn a bit about other DX products such as Adobe Marketo Engage, Target, Analytics, AEM, and the rest of our Digital Experience products. Looking forward, our next event is coming right up in February and we will be focusing on exploring AI. So keep an eye out in your inboxes for an invitation to register. Again, all event recordings live on the link that is shown here, adobe.ly forward slash adobe commerce webinars. And that being said, I think we are now ready for our Q&A, Corey. So let’s jump right into that.

For our first question that we have today, for rewards, can you create a promotion to earn rewards versus rewards on every order? Yeah, so great question. Absolutely. So I kind of, I hit on it before, I didn’t really show anything with it. So I actually will quickly, I’ll show just within the promotions on how that’s set up. So I am going back to the demo. So if you guys just saw the presentation go down, it’s just because I’m doing a demonstration for this now. So underneath the marketing side and your promotions specifically, you have obviously different ways you can do a catalog price or a card price rule. So within this, we do a card price rule for it. And essentially, what you would want to do is you’re creating a reward point, essentially, for a specific promotion. So I have one here for ad five reward points. I’m actually not sure what this is for specifically, but just to show you kind of what that looks like. So it looks like for, I have this set for specific customer groups, I have a no coupon limit on this. I also have a condition around it. So it’s saying that if anything for subtotal is $50, or greater than $50, I’m giving an action, which is the reward points here. So essentially, I have everything else set to zero. So it’s no additional discount or anything like that. All I’m doing is I’m giving an additional five reward points for any order that’s placed. So again, thinking of this as maybe you don’t want to give reward points for every single order, but you want to give reward points at a specific promotion aspect for orders. So you can do that here. And you can basically set this to start and end at a certain time, anything like that. So really good question, though. Great, thank you. Our next question is, can you display messages on a group of products that take longer to ship than other products? Yeah, also really good question. And I do have an example of that. So I’ll use the Push Up Messenger bag again. So I believe what the question is around is around like something like this, essentially using more of a globalized type of messaging, instead of having it where it’s individualized. So meaning by product or anything like that, but it’s essentially a subset of group of products. So if you do have something like this, the way that I’ve done this is I set a block, a static block, and I created it just as a text block, it just usually ships within seven to 10 days. And I sent this and added this as a widget. So just to show you what that looks like, I’m going to kind of go through this pretty quick, but underneath content and underneath widgets, so I’ll show you that first. The widget side of it, what I’ve done is I created essentially a widget is exactly as for to showcase that that information on the PDP. So here you can see, let me just make sure I have this right. So it’s the PDP shipping widget. So right here, you can see that on here, it’s a CMS static block. What I’m doing is I have this set to display on all product types. So on my, basically my entire catalog, they all have the same thing. But with what the question was asked was around specific product types, so or specific products. So you can actually choose products. So you could say, okay, well, I want to choose a specific subset of products. So I can basically just do this and search for specific ones. The other thing that I could do too, is I could change this to being a type of product as well. So I could say, I want this on simple products, I want this on configurable products, etc. So you can actually do it that way as well. So that’s how I would do that. And the way I’ve assigned this is just the widget options. I’ve selected the PDP shipping notification static block. So again, quickly, static block, I’ll go here, and the shipping one that I have set up, just so you can kind of see how easy this is. So here’s that PDP shipping notification block. I’ll show you what this looks like here. It is just simply one row with a content side of it. So it’s just saying usually ships within seven to 10 business days. So if I change this now, let’s say I wanted to do seven to 14, it’s 114, it would be a long time, seven to 14 business days, right? So before we had it set to seven to 10, I’ll save this. And if I go back to the front end, and let’s say refresh here, you’ll see that this has changed seven to 14 days. If I go back into bags, and I go to say the Joust duffel bag, you’ll see this now has its seven to 14 days. So I basically just change that for everywhere by just changing that one static block. So really good question. Thank you.

Great. Next question. In product recommendations powered by Adobe Sensei, is there a way to exclude out of stock products? I love the question. We didn’t actually touch on product recs today. We will be in a future session, but product recommendations powered by Adobe Sensei is available for 2.3 and up. This comes at no additional cost as a commerce customer, you have that available to you as a commerce merchant. So you could see just my product recommendations, I’m just showing my homepage quickly. This trending and bestsellers product recs powered by Adobe Sensei is AI machine learning. That’s actually where it’s delivering the product recommendations from. But around the question, so it’s a really good question, because we know that there’s a lot of inventory, and again, a lot of supply issues right now. So with products becoming in stock and out of stock so frequently, you don’t want a recommendation. So I love the way that the questions were just because you don’t want a product to show up in an AI machine learning product rec side of it. So I wouldn’t want that to show here in the product recommendations. I wouldn’t want it to show in PDP or anything like that. So the way that’s actually done, so to answer the question, yes, and to show how that’s done, underneath the marketing and product recommendations itself, I’ll just show you kind of how I have that set up, because I basically have all of mine set right now to that. So on my order confirmation, for instance, I’ll use this one, and I’ll edit this. But underneath your product recommendations, a really good way of kind of having that manual intervention outside of the AI and the machine learning being able to do this for you, you have the ability to include, to have inclusions or exclusions. So let’s say that you are displaying out of stock products normally through the PLP or through the shopper experience, but you don’t want to show it for the product recommendation side. You’ll see here exclude out of stock products. I’ve simply just enabled this filter to exclude those out of stock products. So super straightforward. Great question. Awesome. Next question. Is it possible to display shipping expectations on all product pages? Specifically, I want to know if it’s possible to manage in one location. Yeah, so I kind of hit that before without even before that question came in, but that essentially was exactly what I did through this side of it too. So again, I have that where I’m saying usually ships within seven to 14 business days. And the way I’ve done that is through that static block and through that widget. So I simply update it in that static block. So I’ll kind of do that again. We have again, seven to 14 business days. What I’ll actually do here is I’ll open up another window just so you can kind of see what this looks like. I’ll even use a different product. Let’s use something from our fitness equipment category.

So in here, for instance, again, you have that same thing usually ships within seven to 14 business days. Same thing here usually ships within seven to 14 business days. So simple. I have it across all of my products. So I have one block that I’m managing this all on. So if I go back into that block, and I kind of go into here, so it’s the PDP shipping notification. Let me go back into edit. And obviously naming of this could be anything that you want it to be. Same thing with the widget that I have set up. But here is that usually shipped within seven to 14 days. So if I want to come in here and say, instead of it being such a long time, maybe I’ll say it’s anywhere from two to let’s say four business days. So we’ll kind of keep it as something like that. So we’ll kind of completely change this, we’ll save this. And again, the one thing I really like about static blocks is you can use it in multiple locations throughout the website. So even if this was added into a CMS page somewhere, this could be something that’s also really good too. So with a quick refresh here, we’ll see that and I’ll do the same thing on the other page. But now you could see usually ships within two to four business days. So that’s on that one. Again, we’ll see that here before I do that refresh, if I do a quick refresh on this one too, usually ships within two to four business days. So that’s kind of the way to manage it throughout. So great question. All right, thank you. We have another question. So about product out of stock and back in stock alerts, how does this work with configurable products when a specific SKU is out of stock? That’s a really good question. I don’t believe that I have any simple products that are associated with a configurable product that are out of stock. But if I did, the way that it would be done is basically when you get to say a product, I’m just trying to see if I have anything I might, may not try to pull up anything here. But with what the question is being asked, essentially saying, let’s say that I have a small and this blue is out of stock. Essentially, when you select the variance, usually we usually see for this anyways, you’ll have a cross out or anything like that. So you have a cross out of medium, cross out of the blue, and it’s not available or in stock. But basically, if that is the case, you can sign up for the simple product, you can sign up for the specific SKU. So the alert will actually be part of the SKU. So once that SKU actually, it’s where the inventory is allocated, essentially, it’s the best way to explain it. Because configurable products are essentially just the housing bracket for those simples or for those variants. So essentially, you select your choices. So again, small blue, if this one was out of stock, you would essentially see that same thing would say sign up for an alert here, this product is currently out of stock. So great question. Let’s see if there’s anything else. I don’t see anything else here specific, and I think we’re just about out of time. So let me pass this back over to you, Julia, to close this out. But thank you, everybody. Thanks again, everybody, for joining us today. As a reminder, you’ll be receiving a recording of this webinar and a follow up email and all recordings live on the site I previously stated. We look forward to seeing you all at our next event in February. Hope you guys all have a great rest of your day.