About Channel Manager

Channel Manager helps merchants increase sales, reach new customers, streamline sales operations, and save time by integrating an Adobe Commerce or Magento Open Source product catalog with the Walmart Marketplace.

Channel Manager extension Admin view

Channel Manager supports Adobe Commerce or Magento Open Source merchants who want to sell on Walmart Marketplace by extending the Commerce Admin. With Channel Manager installed, store administrators and operations staff can manage Walmart Marketplace sales, inventory, and product pricing seamlessly from the Commerce environment.

The extended Admin streamlines operations because merchants can use the same workflows and processes to manage sales from both Commerce storefronts and the Walmart Marketplace.

After you install and configure Channel Manager, you can use the following capabilities to manage Walmart Marketplace sales orders:

  • Listing management–Easily connect product listings by matching products from your Commerce catalog to existing Walmart Marketplace listings.

  • Inventory management–Items in the merchant’s marketplace seller account are automatically synchronized and updated from Commerce to ensure accurate inventory levels.

  • Pricing updates–Maintain accurate pricing for marketplace listings with automatic price synchronization. When a price changes in Adobe Commerce, the changes are reflected in the marketplace.

  • Order management–When new orders are created in a marketplace, Channel Manager synchronizes orders with Adobe Commerce, and sends order acknowledgments to the marketplace. This acknowledgment ensures that inventory is reserved for each order. The final step is to create the corresponding orders in the Commerce Order Management system for processing.

  • Shipping management–When orders are marked as shipped in Adobe Commerce, the shipment update is sent to the Walmart Marketplace. This notification ensures that sellers meet their fulfillment SLA requirements and that customers receive shipping update notifications for their current orders.

  • Cancellations–When orders are canceled in Adobe Commerce, Channel Manager sends updated order information to the marketplace to replicate the action for the corresponding marketplace order. After the order cancellation completes, the Commerce stock quantity updates to reflect returned items and inventory updates are synchronized automatically to Walmart Marketplace.

Expected latency for Channel Manager operations

The data synchronization processes between Channel Manager and a linked Walmart Marketplace store require some time to complete. Review the expected processing time for Channel Manager operations to help plan sales channel operations work.

Estimated latency for Channel Manager operations

Operation Description Expected delay
Add products to Channel Manager Select products from the Commerce product catalog and import them into Channel Manager. Up to five minutes–If you select many products, for example, an entire product catalog, the import process takes longer.
Match products on Walmart Marketplace Select product listings in Channel Manager and send to Walmart for matching. Up to 30 minutes–If you select many products, the matching process takes longer depending on the quantity selected.
Inventory updates When inventory quantity changes in Commerce, Channel Manager syncs the update to Walmart. Up to 10 minutes
Price updates When a product price changes, Channel Manager syncs the update to Walmart. Up to five minutes
Order syncs from Walmart to Commerce Customer orders a Commerce product on the Walmart Marketplace. Walmart sends the order to Channel Manager. Order displays in order dashboard. Up to 30 minutes
Order created in Commerce Order Management Channel Manager creates the Commerce order from the Walmart order and updates the order dashboard to include the Commerce order number. Up to five minutes
Shipping status update in Commerce Order Management When an order is shipped from Commerce, Channel Manager updates the Shipping status in the order dashboard and send the update to Walmart marketplace so that the customer can be notified. Up to five minutes
Order cancellation update in Commerce Order Management When an order is canceled from Commerce, Channel Manager updates the order status in the order dashboard and sends the update to Walmart marketplace so that the customer can be notified. After the order cancellation completes, the Commerce stock quantity updates to reflect returned items. Then, Channel Manager syncs the update to the Walmart Marketplace. Up to five minutes

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