Price rule examples
Standard price rule examples
Discard subsequent rules
The ability to discard subsequent rules is a great feature inside pricing rules that prevents multiple pricing rules from stacking and providing unintended additional discounts. To discard subsequent rules, a pricing rule must use the priorities that are set in the Priority section of Pricing Rule General Settings.
If Discard Subsequent Rules is set to Yes
, the rules with lower priority (higher numbers) do not apply to the eligible products.
For example, let’s say there are three pricing rules:
In this scenario, rule #1 and #2 apply to the eligible products. Rule #3 only applies to eligible products not contained within rule #2 because it has a lower priority than example #2 and Discard Subsequent Rules is set to Yes
. So, the eligible products in the sale category would receive a 10% discount and $2 off the Amazon listing price.
Applying two standard price rules
Product 1
Price: $45.49
Rule 1 applied: $45.49 x (0.9) = $40.94
Rule 2 applied: $40.94 - $10.00 = $30.94
The final price after Rule 1 and Rule 2 are applied: $30.94
Product 2
Price: $47.76
Rule 1 applied: $47.76 x (0.9) = $42.98
Rule 2 applied: $42.98 - $10.00 = $32.98
The final price after rule 1 and rule 2 are applied: $32.98
Intelligent repricing rule examples
Buy Box price with Floor Price Source = Price
Product 1
Price: $15
Buy Box price from Amazon: $10
Because the Buy Box price is less than the original price, the product is listed at the original price.
The final price after the rule is applied: $15
Product 2
Price: $5
Buy Box price from Amazon: $10
Because the Buy Box price is greater than the original price, the product is listed at the Buy Box price.
The final price after the rule is applied: $10
Buy Box price with Floor Price Source = Price and a 20% price decrease
Product 1
Price: $20
Calculated Floor Price: $16
Buy Box price from Amazon: $15
Because the Buy Box price is less than the Calculated Floor Price, the product is listed at the Calculated Floor Price.
The final price after the rule is applied: $16
Product 2
Price: $15
Calculated Floor Price: $12
Buy Box price from Amazon: $15
Because the Buy Box price is greater than the Calculated Floor Price, the product is listed at the Buy Box price.
The final price after the rule is applied: $15
Product 3
Price: $17
Calculated Floor Price: $13.60
Buy Box price from Amazon: $15
Because the Buy Box price is greater than the Calculated Floor Price, the product is listed at the Buy Box price.
The final price after the rule is applied: $15
Lowest Price with all competitor’s prices and use all competitor’s product conditions
Product 1
Price: $10
Condition: New
Because the lowest competitor price for the New condition is $15, the product is listed at $15.
The final price after the rule is applied: $15
Product 2
Price: $10
Condition: Used; Acceptable
Because the lowest competitor price for the Used condition is $13, the product is listed at $13.
The final price after the rule is applied: $13
Intelligent repricing rule combining ceiling price, currency conversion, and VAT
Ceiling price in the European (VAT) market: $10 x 1.25 = $12.50
When the ceiling price in the European (VAT) market is hit, the VAT is calculated and added.
Final price after VAT: $12.50 x (1.1) = $13.75
Combining multiple pricing rules, ceiling price, currency conversion, and VAT
Intelligent pricing rule (from previous example)
Ceiling price in the European (VAT) market: $10 x 1.25 = $12.50
Final price after VAT: $12.50 x (1.1) = $13.75
Standard pricing rule
When the ceiling price is hit, the standard pricing rule is applied on top of the intelligent pricing rule.
Final price after the standard pricing rule is applied: $13.75 + $5.00 = $18.75
Price adjustment
In this example, the most competitive price is defined by looking at the Amazon competitor’s lowest price with a 95% positive feedback and a minimum feedback count of 1,000 merchant reviews.
After running this search based on these parameters, the competitive price comes back at $25.
From here, there are three different price rule action choices based on this lowest price.
Options:
- Decrease By – This option decreases your listing price relative to the lowest competitor price.
- Increase By – This option increases your listing price relative to the lowest competitor price.
- Match Competitor Price – This option changes your Amazon listing price to match the lowest price based on the parameters. In the example, the Amazon listing price is $25.
These selections result in taking the lowest price and setting it at $0.01 less.
Floor price
Floor price calculation = Floor Price Source $5
x Floor Adjustment Amount 5%
= $5.25
When the intelligent pricing rule is applied, it does allow the listing price to be lower than $5.25 for this specific product when the cost is $5.