Price rule examples

Standard price rule examples

Discard subsequent rules

The ability to discard subsequent rules is a great feature inside pricing rules that prevents multiple pricing rules from stacking and providing unintended additional discounts. To discard subsequent rules, a pricing rule must use the priorities that are set in the Priority section of Pricing Rule General Settings.

If Discard Subsequent Rules is set to Yes, the rules with lower priority (higher numbers) do not apply to the eligible products.

For example, let’s say there are three pricing rules:

Example Rule Name Priority Discard Subsequent Rule
1 10% off sale products 1 No
2 $2 off sale products 2 Yes
3 5% off all products 3 No

In this scenario, rule #1 and #2 apply to the eligible products. Rule #3 only applies to eligible products not contained within rule #2 because it has a lower priority than example #2 and Discard Subsequent Rules is set to Yes. So, the eligible products in the sale category would receive a 10% discount and $2 off the Amazon listing price.

Applying two standard price rules

Field Setting - Rule 1 Setting - Rule 2
Rule Name Rule-1 Rule-2
Priority 1 2
Rule Type Standard price rule Standard price rule
Price action Decrease By Decrease By
Apply Apply as percentage Apply as fixed amount
Adjustment Amount 10 10

Product 1

Price: $45.49

Rule 1 applied: $45.49 x (0.9) = $40.94

Rule 2 applied: $40.94 - $10.00 = $30.94

The final price after Rule 1 and Rule 2 are applied: $30.94

Product 2

Price: $47.76

Rule 1 applied: $47.76 x (0.9) = $42.98

Rule 2 applied: $42.98 - $10.00 = $32.98

The final price after rule 1 and rule 2 are applied: $32.98

Intelligent repricing rule examples

Buy Box price with Floor Price Source = Price

Field Setting
Rule Name Rule-1
Priority 1
Rule Type Intelligent repricing rule
Competitor Price Source Use “Buy Box” Price
Price Action Match Competitor Price
Floor Price Source Price
Floor Price Action Match

Product 1

Price: $15

Buy Box price from Amazon: $10

Because the Buy Box price is less than the original price, the product is listed at the original price.

The final price after the rule is applied: $15

Product 2

Price: $5

Buy Box price from Amazon: $10

Because the Buy Box price is greater than the original price, the product is listed at the Buy Box price.

The final price after the rule is applied: $10

Buy Box price with Floor Price Source = Price and a 20% price decrease

Field Setting
Rule Name Rule-1
Priority 1
Rule Type Intelligent repricing rule
Competitor Price Source Use “Buy Box” Price
Price Action Match Competitor Price
Floor Price Source Price
Floor Price Action Decrease By
Apply Apply as a percentage
Floor Adjustment Amount 20

Product 1

Price: $20

Calculated Floor Price: $16

Buy Box price from Amazon: $15

Because the Buy Box price is less than the Calculated Floor Price, the product is listed at the Calculated Floor Price.

The final price after the rule is applied: $16

Product 2

Price: $15

Calculated Floor Price: $12

Buy Box price from Amazon: $15

Because the Buy Box price is greater than the Calculated Floor Price, the product is listed at the Buy Box price.

The final price after the rule is applied: $15

Product 3

Price: $17

Calculated Floor Price: $13.60

Buy Box price from Amazon: $15

Because the Buy Box price is greater than the Calculated Floor Price, the product is listed at the Buy Box price.

The final price after the rule is applied: $15

Lowest Price with all competitor’s prices and use all competitor’s product conditions

Field Setting
Rule Name Rule-1
Priority 1
Rule Type Intelligent repricing rule
Competitor Price Source Use Lowest Competitor Price
Minimum Positive Feedback All Competitor Prices
Conditional Variance Use all competitor’s product conditions
Price Action Match Competitor Price
Floor Price Source Price
Floor Price Action Match
Price Condition
$17 New
$15 New
$14 Used; Very Good
$13 Used; Good

Product 1

Price: $10

Condition: New

Because the lowest competitor price for the New condition is $15, the product is listed at $15.

The final price after the rule is applied: $15

Product 2

Price: $10

Condition: Used; Acceptable

Because the lowest competitor price for the Used condition is $13, the product is listed at $13.

The final price after the rule is applied: $13

Intelligent repricing rule combining ceiling price, currency conversion, and VAT

Field Setting
VAT 10%
Ceiling price source $10
Currency conversion 1.25Euro:1USD

Ceiling price in the European (VAT) market: $10 x 1.25 = $12.50

When the ceiling price in the European (VAT) market is hit, the VAT is calculated and added.

Final price after VAT: $12.50 x (1.1) = $13.75

Combining multiple pricing rules, ceiling price, currency conversion, and VAT

Intelligent pricing rule (from previous example)

Field Setting
Priority 1
VAT 10%
Ceiling price source $10
Currency conversion 1.25Euro:1USD

Ceiling price in the European (VAT) market: $10 x 1.25 = $12.50

Final price after VAT: $12.50 x (1.1) = $13.75

Standard pricing rule

Field Setting
Priority 2
Price Action Increase By
Apply Apply as fixed amount
Adjustment Amount $5.00

When the ceiling price is hit, the standard pricing rule is applied on top of the intelligent pricing rule.

Final price after the standard pricing rule is applied: $13.75 + $5.00 = $18.75

Price adjustment

In this example, the most competitive price is defined by looking at the Amazon competitor’s lowest price with a 95% positive feedback and a minimum feedback count of 1,000 merchant reviews.

Price adjustment example

After running this search based on these parameters, the competitive price comes back at $25.

From here, there are three different price rule action choices based on this lowest price.

Field Description
Price Action Options:
  • Decrease By – This option decreases your listing price relative to the lowest competitor price.
  • Increase By – This option increases your listing price relative to the lowest competitor price.
  • Match Competitor Price – This option changes your Amazon listing price to match the lowest price based on the parameters. In the example, the Amazon listing price is $25.
Apply Options: Apply as percentage / Apply as fixed amount
Adjustment Amount Numerical value to define the percentage or fixed amount for the discount to be applied.
These selections result in taking the lowest price and setting it at $0.01 less.

Floor price

Field Setting
Floor Price Source Cost = $5
Floor Price Action Increase By
Apply Apply as percentage
Floor Adjustment Amount 5

Floor price calculation = Floor Price Source $5 x Floor Adjustment Amount 5% = $5.25

When the intelligent pricing rule is applied, it does allow the listing price to be lower than $5.25 for this specific product when the cost is $5.

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