- Amazon Sales Channel User Guide
- Introduction to Amazon sales channel
- Getting started
- Onboarding
- Manage the sales channel
- Listing settings
- Order settings
- Store integration settings
- Listing and pricing rules
- Listing rules
- Pricing rules
- Manage pricing
- Add new pricing rule
- Price rule general settings
- Price rule conditions
- Price rule actions
- Standard price rule
- Intelligent repricing rule
- Competitor conditional variances
- Price adjustment
- Floor price
- Optional ceiling price
- Price scope
- Price priority logic
- Buy Box competitor pricing
- Lowest competitor pricing
- Examples
- Reports and logs
- Manage listings
- Manage orders
- Release notes
Price rule examples
Standard price rule examples
Discard subsequent rules
The ability to discard subsequent rules is a great feature inside pricing rules that prevents multiple pricing rules from stacking and providing unintended additional discounts. To discard subsequent rules, a pricing rule must use the priorities that are set in the Priority section of Pricing Rule General Settings.
If Discard Subsequent Rules is set to Yes, the rules with lower priority (higher numbers) do not apply to the eligible products.
For example, let’s say there are three pricing rules:
| Example | Rule Name | Priority | Discard Subsequent Rule |
|---|---|---|---|
| 1 | 10% off sale products | 1 | No |
| 2 | $2 off sale products | 2 | Yes |
| 3 | 5% off all products | 3 | No |
In this scenario, rule #1 and #2 apply to the eligible products. Rule #3 only applies to eligible products not contained within rule #2 because it has a lower priority than example #2 and Discard Subsequent Rules is set to Yes. So, the eligible products in the sale category would receive a 10% discount and $2 off the Amazon listing price.
Applying two standard price rules
| Field | Setting - Rule 1 | Setting - Rule 2 |
|---|---|---|
| Rule Name | Rule-1 | Rule-2 |
| Priority | 1 | 2 |
| Rule Type | Standard price rule | Standard price rule |
| Price action | Decrease By | Decrease By |
| Apply | Apply as percentage | Apply as fixed amount |
| Adjustment Amount | 10 | 10 |
Product 1
Price: $45.49
Rule 1 applied: $45.49 x (0.9) = $40.94
Rule 2 applied: $40.94 - $10.00 = $30.94
The final price after Rule 1 and Rule 2 are applied: $30.94
Product 2
Price: $47.76
Rule 1 applied: $47.76 x (0.9) = $42.98
Rule 2 applied: $42.98 - $10.00 = $32.98
The final price after rule 1 and rule 2 are applied: $32.98
Intelligent repricing rule examples
Buy Box price with Floor Price Source = Price
| Field | Setting |
|---|---|
| Rule Name | Rule-1 |
| Priority | 1 |
| Rule Type | Intelligent repricing rule |
| Competitor Price Source | Use “Buy Box” Price |
| Price Action | Match Competitor Price |
| Floor Price Source | Price |
| Floor Price Action | Match |
Product 1
Price: $15
Buy Box price from Amazon: $10
Because the Buy Box price is less than the original price, the product is listed at the original price.
The final price after the rule is applied: $15
Product 2
Price: $5
Buy Box price from Amazon: $10
Because the Buy Box price is greater than the original price, the product is listed at the Buy Box price.
The final price after the rule is applied: $10
Buy Box price with Floor Price Source = Price and a 20% price decrease
| Field | Setting |
|---|---|
| Rule Name | Rule-1 |
| Priority | 1 |
| Rule Type | Intelligent repricing rule |
| Competitor Price Source | Use “Buy Box” Price |
| Price Action | Match Competitor Price |
| Floor Price Source | Price |
| Floor Price Action | Decrease By |
| Apply | Apply as a percentage |
| Floor Adjustment Amount | 20 |
Product 1
Price: $20
Calculated Floor Price: $16
Buy Box price from Amazon: $15
Because the Buy Box price is less than the Calculated Floor Price, the product is listed at the Calculated Floor Price.
The final price after the rule is applied: $16
Product 2
Price: $15
Calculated Floor Price: $12
Buy Box price from Amazon: $15
Because the Buy Box price is greater than the Calculated Floor Price, the product is listed at the Buy Box price.
The final price after the rule is applied: $15
Product 3
Price: $17
Calculated Floor Price: $13.60
Buy Box price from Amazon: $15
Because the Buy Box price is greater than the Calculated Floor Price, the product is listed at the Buy Box price.
The final price after the rule is applied: $15
Lowest Price with all competitor’s prices and use all competitor’s product conditions
| Field | Setting |
|---|---|
| Rule Name | Rule-1 |
| Priority | 1 |
| Rule Type | Intelligent repricing rule |
| Competitor Price Source | Use Lowest Competitor Price |
| Minimum Positive Feedback | All Competitor Prices |
| Conditional Variance | Use all competitor’s product conditions |
| Price Action | Match Competitor Price |
| Floor Price Source | Price |
| Floor Price Action | Match |
| Price | Condition |
|---|---|
| $17 | New |
| $15 | New |
| $14 | Used; Very Good |
| $13 | Used; Good |
Product 1
Price: $10
Condition: New
Because the lowest competitor price for the New condition is $15, the product is listed at $15.
The final price after the rule is applied: $15
Product 2
Price: $10
Condition: Used; Acceptable
Because the lowest competitor price for the Used condition is $13, the product is listed at $13.
The final price after the rule is applied: $13
Intelligent repricing rule combining ceiling price, currency conversion, and VAT
| Field | Setting |
|---|---|
| VAT | 10% |
| Ceiling price source | $10 |
| Currency conversion | 1.25Euro:1USD |
Ceiling price in the European (VAT) market: $10 x 1.25 = $12.50
When the ceiling price in the European (VAT) market is hit, the VAT is calculated and added.
Final price after VAT: $12.50 x (1.1) = $13.75
Combining multiple pricing rules, ceiling price, currency conversion, and VAT
Intelligent pricing rule (from previous example)
| Field | Setting |
|---|---|
| Priority | 1 |
| VAT | 10% |
| Ceiling price source | $10 |
| Currency conversion | 1.25Euro:1USD |
Ceiling price in the European (VAT) market: $10 x 1.25 = $12.50
Final price after VAT: $12.50 x (1.1) = $13.75
Standard pricing rule
| Field | Setting |
|---|---|
| Priority | 2 |
| Price Action | Increase By |
| Apply | Apply as fixed amount |
| Adjustment Amount | $5.00 |
When the ceiling price is hit, the standard pricing rule is applied on top of the intelligent pricing rule.
Final price after the standard pricing rule is applied: $13.75 + $5.00 = $18.75
Price adjustment
In this example, the most competitive price is defined by looking at the Amazon competitor’s lowest price with a 95% positive feedback and a minimum feedback count of 1,000 merchant reviews.
After running this search based on these parameters, the competitive price comes back at $25.
From here, there are three different price rule action choices based on this lowest price.
| Field | Description |
|---|---|
| Price Action | Options:
|
| Apply | Options: Apply as percentage / Apply as fixed amount |
| Adjustment Amount | Numerical value to define the percentage or fixed amount for the discount to be applied. These selections result in taking the lowest price and setting it at $0.01 less. |
Floor price
| Field | Setting |
|---|---|
| Floor Price Source | Cost = $5 |
| Floor Price Action | Increase By |
| Apply | Apply as percentage |
| Floor Adjustment Amount | 5 |
Floor price calculation = Floor Price Source $5 x Floor Adjustment Amount 5% = $5.25
When the intelligent pricing rule is applied, it does allow the listing price to be lower than $5.25 for this specific product when the cost is $5.
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