A standard price rule allows you to increase or decrease an Amazon listing price by a specific percentage or fixed dollar amount relative to the Commerce catalog price (or price source).

Section	Description
Select Rule Type	Set the rule type to `Standard price rule`.
Price Adjustment	Define the adjustment calculations that are applied to the price source to determine the listing price

Intelligent repricing rule

An intelligent repricing rule uses Amazon competitors’ pricing to determine your listing price. Competitors are other sellers that are listing the same products you are listing on Amazon.

Section	Description
Select Rule Type	Set the rule type to `Intelligent repricing rule` along with your Competitor Price Source and Feedback requirements.
Competitor Conditional Variances	Define variances for conditions of the same product sold by competitors.
Price Adjustment	Define the adjustment calculations that are applied to the price source to determine the listing price
Floor Price	Define your lowest price for a product to prevent multiple pricing rules from setting a listing price too low.
Optional Ceiling Price	Define your highest price for a product to ensure that your pricing remains competitive.