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You did your research, you created your ads, you launched your campaign. Now it is time to analyze your ad spend data and see if your money is being spent effectively. Using your ad spend data, you can measure campaign ROI by marrying your advertising cost and the customer lifetime value (CLV) of users acquired from your campaigns.
Get started by entering your Google Adwords credentials into MBI:
Go to the Connections page under Manage Data > Integrations.
Click Add Integration, located on the upper-right side of the screen.
Click the Google Adwords icon. This opens the Google Adwords credentials page.
Enter your Google Analytics credentials. Upon completion of the authorization process, you are redirected back to MBI.
A list of profile IDs display. Check the profiles that you want to connect to MBI.
Changes are saved automatically, so click Back to Connections when you are done.
If you have multiple profiles and need some help identifying which is which, refer to the
Connecting Multiple Google Analytics profiles section below.
Connecting multiple Google Analytics profiles
You may have multiple websites connected to a single Google Analytics account, identified by their own Google Analytics Profile ID. In this case, you have the option of including all your Profile IDs in MBI. Check the profile IDs you want to include during the profile selection step.
To identify a particular website’s Google Analytics Profile ID:
Log into Google Analytics
Go to the particular website’s Google Analytics dashboard
Look at the URL - the Profile ID corresponds to the eight numbers following
p at the end of the line:
Securitysection, and click edit next to
Authorizingapplications and sites.