Requires Admin permissions.
You did your research, you created your ads, you launched your campaign on Facebook. Now it is time to analyze your ad spend data and see if your money is being spent effectively. Using your ad spend data, you can measure campaign ROI by marrying your advertising cost and the customer lifetime value (CLV) of users acquired from your campaigns.
Connecting your Facebook ad data to MBI is a simple three-step process:
Connectionspage under Manage Data > Integrations.
After clicking Facebook Authorize, a small pop-up window will display:
You will follow a series of steps to allow MBI to access data from your Public Profile, Facebook Ads and related stats. Click OK on these steps to continue.
After authentication is completed, you will be prompted to select the Facebook Ads Accounts you want to pull data from. Select the desired accounts by clicking the checkbox in the
Click Save Connections.
If the connection is successful, a Connection Successful! message will display at the top of the page.
Make sure that you are tracking Facebook campaigns in Google Analytics as per this tutorial. This will ensure that the
utm\_campaign field in Google Analytics is properly populated for your Facebook campaigns.