Before setting up an email reminder rule, you must first set up a cart price rule to define the promotion that is being offered. Rule conditions that trigger an email reminder can be based on cart properties, wishlist properties, or both.
Email reminders might promote a cart price rule with, or without, a coupon. A cart price rule that defines an auto-generated coupon generates a random coupon code for each customer.
On the Admin sidebar, go to Marketing > Communications > Email Reminder Rules.
In the upper-right corner, click Add New Rule.
Complete the Rule Information, as follows:
Enter a Rule Name to identify the rule internally.
Enter a brief Description of the rule.
To choose the Cart Price Rule promotion that this reminder is to advertise, click Select Rule…, and select the rule.
If you want the rule to go into effect immediately, set Status to
To set up a date range for the rule to be active, enter the From and To dates.
You can also choose the date from the Calendar ( ).
To send the reminder more than once, enter the number of days before the next email blast in the Repeat Schedule field.
In the panel on the left, choose Conditions.
At least one condition must be defined for the rule. The process is similar to building a catalog price rule.
Click Add ( ) to display the list of options and then choose one of the following conditions:
If a customer has more than one matched abandoned cart, wish list, or combination of both, the email reminder is triggered only once for that customer. To trigger the same email reminder again, use the Repeat Schedule field to set the number of days between emails.
The same email reminder is not retriggered for the same customer for new abandoned carts and wish lists after the Repeat Schedule period is over.
Complete the condition to describe the scenario that triggers the email reminder.
In the panel on the left, choose Emails and Labels.
In the Email Templates section, choose the email template to be used for each website and store view in your store hierarchy.
If you do not want to send the reminder email to customers of a store view, leave the value
In the Default Titles and Description section, do the following:
Enter the Rule Title for All Store Views.
This value can be incorporated into email templates by using the
Enter the Rule Description for All Store Views.
In the Titles and Descriptions Per Store View section, enter the Rule Title and Description for the Default Store View. For multiple store views, enter the appropriate title and description for each.
The description can be incorporated into email templates by using the promotion_description variable.
When complete, click Save.
Number of Items
Items Sub selection
Cart Line Items
|The name of the automated reminder rule identifies the rule internally.
|A description of the rule for internal reference.
|Shopping Cart Price Rule
|The shopping cart rule that is associated with this email reminder. Reminder emails can promote a shopping cart price rule with or without coupon. If a shopping cart price rule includes an auto-generated coupon, the reminder rule generates a random, unique coupon code for each customer.
|Assigned to Website
|The websites that receive automated reminder email based on this rule.
|Activates the rule. If status is inactive, then all other settings are ignored, and the rule is not triggered. Options:
|The starting date for this automated reminder rule. If no date is specified, the rule becomes active immediately.
|The ending date for this automated reminder rule. If no date is specified, the rule becomes active indefinitely.
|The number of days before the rule is triggered, and the reminder email sent again, provided the conditions are met. To trigger the rule more than once, enter the number of days before the next email blast, separated by a comma. For example, enter
7 to have the rule triggered again seven days later; enter
7,14 to have the rule triggered in seven days, and again 14 days later.
|Determines the email template to be used for each store view.
|Rule Title for All Store Views
|Determines the title of the rule for each store view.
|Rule Description for All Store Views
|Determines the description of the rule for each store view.