An easy way to insert a link is to use the Link button in the editor toolbar. It doesn’t require any knowledge of HTML and the result is the same.
Select the text where you want to create the link.
Click Insert/edit link icon in the editor toolbar.
This action opens the Insert link dialog.
For Url, enter one of the following:
The URL key of a page in your store.
The full URL of an external page to be linked.
If needed, modify the Text to display.
This defaults to the text you selected for the link. You can change it in the text box.
For Title, enter the tooltip text to appear when someone hovers over the link.
Set Target to one of the following:
Open link in the same window
Open in a new window
To create the link, click OK.