Sales > Google API
To access the store configuration settings, choose Stores > Settings > Configuration from the Admin sidebar.
Google Analytics
| Field | Scope | Description |
|---|---|---|
| Enable | Store View | Enables Google Analytics for your store. Options: Yes / No |
| Account Type | Store View |  (Adobe Commerce only) Determines the configuration options according to your Google Analytics account type. Options: Universal Analytics (default) / Google Tag Manager |
| Account Number | Store View | The account number, or tracking code, that was assigned when you created your Google Analytics account. |
| Anonymize IP | Store View | Determines if identifying information is removed from IP addresses that appear in Google Analytics results. |
| Enable Content Experiments | Store View | Activates Google Content Experiments, which can be used to test up to ten different versions of the same page. Options: Yes / No |
Google Analytics - Google Tag Manager
| Exclusive feature only in Adobe Commerce (Learn more) |
When Account Type is set to Google Tag Manager, there are additional fields displayed.
| Field | Scope | Description |
|---|---|---|
| Container ID | Store View | The unique ID for the Google Tag Manager container. This value typically starts with GTM-. This ID is in your Google Tag Manager account. If Google Tag Manager is already installed and configured for your store, the Container ID appears automatically in this field. |
| List property for the catalog page | Store View | Identifies the Google Tag Manager property associated with the catalog page. Default value: Catalog Page |
| List property for the cross-sell block | Store View | Identifies the Google Tag Manager property associated with the cross-sell block. Default value: Cross-sell |
| List property for the up-sell block | Store View | Identifies the Google Tag Manager property associated with the up-sell block. Default value: Up-sell |
| List property for the related products block | Store View | Identifies the Google Tag Manager property associated with the related products block. Default value: Related Products |
| List property for the search results page | Store View | Identifies the Google Tag Manager property associated with the search results page. Default value: Search Results |
| ‘Internal Promotions’ for promotions field “Label” | Store View | Identifies the Google Tag Manager property associated with the labels for internal promotions. Default value: Label |
Google AdWords
| Field | Scope | Description |
|---|---|---|
| Enable | Store View | Enables Google AdWords for the store. Options: Yes / No |
| Conversion ID | Store View | The ID from your Google AdWords account. |
| Conversion Language | Store View | The language that is used for AdWords conversions. Options: All available languages |
| Conversion Format | Store View | Determines the format of the Google Site Stats notification that appears on the conversion page. The notification links to a page that informs visitors about the cookies that are used to track their visits. This numeric value is assigned to the google_conversion_format variable in your AdWords script. To learn more, see About Conversion Tracking on the Google website. Options: 1 - Displays a one-line notification. 2 - (Default) Displays a two-line notification. 3 - Displays no customer notification. |
| Conversion Color | Store View | Determines the color of the conversion label. Use a color picker to choose the hexadecimal value. This hexadecimal value is assigned to the google_conversion_color variable in your AdWords script. For example: ffffff var google_conversion_color = "ffffff"; |
| Conversion Label | Store View | A text label that appears with the Google Site Stats notification. This text string is assigned to the ~ variable in your AdWords script. For example: “Thank you for shopping!” |
| Conversion Value Type | Store View | Specifies the type of value that is used to determine when a conversion takes place. Options: Dynamic - Determines that a conversion has occurred based on the dynamic Order Amount. Constant - Determines that a conversion has occurred based on the value entered. |
| Conversion Value | Store View | Specifies the value that is used for a Constant conversion value type. |
| Send Order Currency | Store View | Enables transaction-specific currency conversion values in AdWords (for websites with different base currencies). |
Google GTag
NOTE
Starting with the 2.4.5 release, the Google services integration is updated to support use of the GTag APIs. GTag is a unified mechanism for integration with Google functionality for web pages and supports the newest capabilities and opportunities for tracking and managing content through Google Services. For more information, see the Google Analytics developer documentation.
Google Analytics4
| Field | Scope | Description |
|---|---|---|
| Enable | Store View | Enables Google Analytics 4 for your store. Options: Yes / No |
| Account Type | Store View | (Adobe Commerce only) Determines the configuration options according to your Google Analytics account type. Options: Google Analytics4 (default) / Google Tag Manager |
| Measurement ID | Store View | The account number, or tracking code, that was assigned when you created your Google Analytics account. |
| Anonymize IP | Store View | Determines if identifying information is removed from IP addresses that appear in Google Analytics results. |
| Enable Content Experiments | Store View | Activates Google Content Experiments, which can be used to test up to ten different versions of the same page. Options: Yes / No |
Google Analytics4 - Google Tag Manager
| Exclusive feature only in Adobe Commerce (Learn more) |
When Account Type is set to Google Tag Manager, there are additional fields displayed.
| Field | Scope | Description |
|---|---|---|
| Container Id | Store View | The unique ID for the Google Tag Manager container. This value typically starts with GTM-. This ID is in your Google Tab Manager account. If Google Tag Manager is already installed and configured for your store, the Container ID appears automatically in this field. |
| List property for the catalog page | Store View | Identifies the Google Tag Manager property associated with the catalog page. Default value: Catalog Page |
| List property for the cross-sell block | Store View | Identifies the Google Tag Manager property associated with the cross-sell block. Default value: Cross-sell |
| List property for the up-sell block | Store View | Identifies the Google Tag Manager property associated with the up-sell block. Default value: Up-sell |
| List property for the related products block | Store View | Identifies the Google Tag Manager property associated with the related products block. Default value: Related Products |
| List property for the search results page | Store View | Identifies the Google Tag Manager property associated with the search results page. Default value: Search Results |
| ‘Internal Promotions’ for promotions field “Label” | Store View | Identifies the Google Tag Manager property associated with the labels for internal promotions. Default value: Label |
Google AdWords
| Field | Scope | Description |
|---|---|---|
| Enable | Store View | Enables Google AdWords for the store. Options: Yes / No |
| Conversion ID | Store View | The ID from your Google AdWords account. |
| Conversion Language | Store View | The language that is used for AdWords conversions. Options: All available languages |
| Conversion Format | Store View | Determines the format of the Google Site Stats notification that appears on the conversion page. The notification links to a page that informs visitors about the cookies that are used to track their visits. This numeric value is assigned to the google_conversion_format variable in your AdWords script. To learn more, see About Conversion Tracking on the Google website. Options: 1 - Displays a one-line notification. 2 - (Default) Displays a two-line notification. 3 - Displays no customer notification. |
| Conversion Color | Store View | Determines the color of the conversion label. Use a color picker to choose the hexadecimal value. This hexadecimal value is assigned to the google_conversion_color variable in your AdWords script. For example: ffffff var google_conversion_color = "ffffff"; |
| Conversion Label | Store View | A text label that appears with the Google Site Stats notification. This text string is assigned to the ~ variable in your AdWords script. For example: “Thank you for shopping!” |
| Conversion Value Type | Store View | Specifies the type of value that is used to determine when a conversion takes place. Options: Dynamic - Determines that a conversion has occurred based on the dynamic Order Amount. Constant - Determines that a conversion has occurred based on the value entered. |
| Conversion Value | Store View | Specifies the value that is used for a Constant conversion value type. |
| Send Order Currency | Store View | Enables transaction-specific currency conversion values in AdWords (for websites with different base currencies). |
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