Certification journey for Adobe Real-Time CDP Business Practitioner Professional

Intended audience:

• Solutions Consultant
• Data Analyst
• Marketing Manager
• Campaign Marketing Analyst
• Business Analyst
• Campaign Manager
• CDP Consultant
• Conversion/Optimization Consultant
• Marketing Product Owner
• Marketing Analyst

Exam details:

• Level: Professional (0-12 months’ experience)
• Passing Score: 28/50
• Time: 100 mins
• Delivery: Online proctored (requires camera access) or test center proctored
• Available languages: English
• Cost: $125 (global) / $95 (India)
• Exam ID: AD0-E602

Exam objectives and scope

Section 1: Segments and activation (32%)

• Create segment and activate to destination
• Configure new destinations
• Apply concepts required to target identities in destinations
• Identify attribute mappings and scheduling of segments to destination

Section 2: Privacy and data governance (20%)

• Demonstrate an understanding of DULE policies and their impacts on data availability at destinations
• Ensure privacy and data compliance measures are followed

Section 3: Business analysis (30%)

• Identify use cases which tie back to business KPIs
• Perform data analysis on customer segments in platform
• Demonstrate an understanding of data flow concepts

Section 4: Schemas and profiles (18%)

• Demonstrate an understanding of Adobe Experience Platform concepts

• Use profile features

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Segments and activation

• Segmentation Service overview
• Create sequential segments
• Evaluate and access segment results
• Segmentation Service UI guide
• Destinations overview
• Destination types and categories
• Activate audience data to streaming profile export destinations
• Creating a new destination connection

Section 2: Identity and data governance

• Identity namespace overview
• Data Governance overview

Section 3: Business analysis

• Data Ingestion overview
• Monitor data flows in Adobe Experience Platform
• Privacy Service and Experience Cloud applications
• Policy enforcement overview

Section 4: Schemas and profiles

• XDM System overview

• Real-Time Customer Profile overview

• Union schema UI guide

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Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

• PSI offers test center and Japanese exam options (where available)
• Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E602

Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.