Exam AD0-E602

Certification journey for Adobe Real-Time CDP Business Practitioner Professional

Learn how to become a certified Adobe Experience Platform professional.

Minimum experience

You should have:

  • Experience with one or more Real-Time CDP environments
  • Familiarity with digital marketing technology stacks and various platform integrations
  • An understanding of data flows (ID types,ID syncs, audiences, segments, data models)
  • 6-12 months of experience creating and activating audiences using a CDP

Experience with tasks that include:

  • Building audiences in Real-Time CDP (segments) mapping those to destinations (activating them)
  • Understanding and applying concepts of profile merge, how data stitching works in Real-Time CDP
  • Navigating the UI
  • Understanding policies (DULE) and applying them as applicable
  • Understanding concepts of Identity namespaces and Identity graphs
  • Understanding high level capability and features of AEP and its services
  • Configuring new destinations

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Solutions Consultant
  • Data Analyst
  • Marketing Manager
  • Campaign Marketing Analyst
  • Business Analyst
  • Campaign Manager
  • CDP Consultant
  • Conversion/Optimization Consultant
  • Marketing Product Owner
  • Marketing Analyst

Exam details:

  • Level: Professional (0-12 months’ experience)
  • Passing Score: 28/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $125 (global) / $95 (India)
  • Exam ID: AD0-E602

Exam objectives and scope

Section 1: Segments and activation (32%)

  • Create segment and activate to destination
  • Configure new destinations
  • Apply concepts required to target identities in destinations
  • Identify attribute mappings and scheduling of segments to destination

Section 2: Privacy and data governance (20%)

  • Demonstrate an understanding of DULE policies and their impacts on data availability at destinations
  • Ensure privacy and data compliance measures are followed

Section 3: Business analysis (30%)

  • Identify use cases which tie back to business KPIs
  • Perform data analysis on customer segments in platform
  • Demonstrate an understanding of data flow concepts

Section 4: Schemas and profiles (18%)

  • Demonstrate an understanding of Adobe Experience Platform concepts

  • Use profile features

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Segments and activation

Section 2: Identity and data governance

Section 3: Business analysis

Section 4: Schemas and profiles


The following sections and links will function only after a successful login to the Adobe Credential Management System.

Now that you have successfully logged in, the following links will be directly accessible.

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

  • PSI offers test center and Japanese exam options (where available)
  • Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E602


You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.


View the certification FAQ.

Additional questions? Contact us.

On this page