You must have the following active certifications to renew:

• Adobe Target Business Practitioner Professional

Instructions for renewing your certification:

• Step 1: Successfully log in to Adobe Credential Management System, then return to this page
• Step 2: Review the exam objectives and resources
• Step 3: Take and pass the exam

Get ready

Exam details:

• Level: Professional (0-12 months’ experience)
• Passing Score: 24/31
• Time: 62 minutes
• Delivery: On-demand / non-proctored
• Available languages: English
• Cost: FREE
• Exam ID: AD5-E838 - Adobe Target Business Practitioner Professional

Scope and objectives:

Section 1: Planning and Strategy 26%

• Identify business KPIs
• Given a scenario of business KPIs and data analysis, identify opportunities for optimization
• Describe how variables impact an activity
• Construct test hypotheses based on a given scenario
• Identify hypotheses elements
• Describe KPI-based primary and secondary success metrics
• Given a scenario, assess audience requirements
• Describe appropriate analytics reporting sources (i.e., Target or Adobe Analytics)

Section 2: Configuring, Executing and Managing 45%

• Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer (VEC)

• Describe procedures to create an experience using VEC

• Describe procedures to create an experience using Form-Based Composer

• Describe procedures to manage experiences within an experience composer

• Describe the workflow that applies to creating Target Activities

• Given a scenario, apply procedures to create an A/B test activity

• Given a scenario, apply procedures to create an XT activity

• Given a scenario, apply procedures to create an MVT activity

• Identify how AP is used for solutions

• Identify when to use the Recommendation activity

• Describe procedures to create an Audience in Target

• Describe procedures to set Goals and Settings

• Describe procedures to conduct Activity QA

• Describe procedures to manage Activities and Audiences in Target

• Section 3: Analyzing and Reporting 19%

• Describe settings to help set the elements that appear in a report

• Describe the difference in Adobe Target Sample Size Calculator settings between planning and validating

• Describe common problems associated with A/B testing

• Identify how Automated Personalization Summary reports differ from other reports

• Describe the features of Experience Performance reports (MVT)

• Describe best practices that should be followed in A/B testing execution

Section 4: QA and Troubleshooting 10%

• Given a scenario, identify activity qualification issues
• Identify the features of browser debugging tools (including Experience Cloud Debugger)
• Identify metrics and reporting

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

• Success metrics
• Criteria
• QuickStart for personalization testing and roadmap creation
• Best practices for optimization with Adobe Target
• Set metrics
• Create an activity-only audience
• Adobe Analytics as the reporting source for Adobe Target (A4T)
• Set up A4T reports in Analysis Workspace for Auto-Allocate activities

Section 2

• Create JSON offers
• Form-Based Experience Composer
• Create an activity-only audience
• Advanced Settings
• Activity QA
• Build audiences in Target
• Modifications
• Form-Based Experience Composer
• Include the same experience on similar pages
• Goals and settings
• Create an A/B Test
• Experience Targeting (XT)
• Estimate the traffic required for a successful Multivariate Test activity
• Manage exclusions

Section 3

• Report settings
• How long should you run an A/B test?
• Auto-Allocate overview
• Automated Personalization Summary reports
• Auto-Target Summary report
• Experience Performance report (MVT)
• Ten common A/B testing pitfalls and how to avoid them

Section 4

• Troubleshoot activity errors
• Test an Adobe Target implementation with Adobe Experience Platform Debugger
• Report settings

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click on the Adobe Target Business Practitioner Professional Renewal Exam link below.

Take the Adobe Target Business Practitioner Professional Renewal Exam AD5-E838