Your Adobe certification is valid for two years. If you are nearing this two-year mark, it’s time to renew your certification to keep it active.
First, select the appropriate level on the tab below (Professional, Expert, or Master). Then carefully review what you’ll need to do to renew your certification.
Be sure that you provide ample time to complete all the requirements before your certification expires.
It’s important to note that if your certification expires before you complete your renewal, you’ll have to retake the certification exam, which is NOT free of charge.
Log in first: The following links will function only after a successful login to the Adobe Credential Management System.
To share a link: If you would like to share the link to a renewal exam or assessment with a colleague, please link to the overall exam renewal page, not the URL of the exam itself, to avoid login issues.
Scope and objectives:
Section 1: Planning and Strategy 26%
Section 2: Configuring, Executing and Managing 45%
Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer (VEC)
Describe procedures to create an experience using VEC
Describe procedures to create an experience using Form-Based Composer
Describe procedures to manage experiences within an experience composer
Describe the workflow that applies to creating Target Activities
Given a scenario, apply procedures to create an A/B test activity
Given a scenario, apply procedures to create an XT activity
Given a scenario, apply procedures to create an MVT activity
Identify how AP is used for solutions
Identify when to use the Recommendation activity
Describe procedures to create an Audience in Target
Describe procedures to set Goals and Settings
Describe procedures to conduct Activity QA
Describe procedures to manage Activities and Audiences in Target
Section 3: Analyzing and Reporting 19%
Describe settings to help set the elements that appear in a report
Describe the difference in Adobe Target Sample Size Calculator settings between planning and validating
Describe common problems associated with A/B testing
Identify how Automated Personalization Summary reports differ from other reports
Describe the features of Experience Performance reports (MVT)
Describe best practices that should be followed in A/B testing execution
Section 4: QA and Troubleshooting 10%
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click on the Adobe Target Business Practitioner Professional Renewal Exam link below.
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
Step 1: Successfully log in to Adobe Credential Management System, then return to this page
Step 2: Study the courses in Experience League
Step 3: Choose from the options below to complete your renewal.
Select three courses to complete and pass each course assessment with a score of 80% or higher. Course assessments are free, on-demand, non-proctored, and open book. You can repeat the courses until you have successfully passed the assessments at 80%.
First, select two courses to complete and pass each course assessment with a score of 80% or higher. Course assessments are free, on-demand, non-proctored, and open book. You can repeat the courses until you have successfully passed the assessments at 80%.
Second, submit a customer reference form validating your continued work as an Adobe certified individual leading, managing and/or participating on an Adobe Experience Cloud implementation project. This form affirms that you have participated in at least 100 hours of demonstrated project engagement during your certification renewal 2-year interval.
You will be notified by the Adobe Credential Team when your customer reference has been reviewed. If your reference is not accepted, you may submit again until you are successful, as long as it is before your certification expires.
If you hold multiple Adobe Target Expert and Master certifications, complete the renewal requirements for just one certification, and the rest will be renewed automatically.
|Courses for Expert and Master||Course Assessment|
|Adobe Target On-Device Decisioning Overview||ADR-EA401|
|Adobe Target Innovations in Personalization Course||ADR-EA402|
|Mobile App Implementation and Personalization Course||ADR-EA403|
|Guided Mobile and IoT Launch for Developers Course||ADR-EA404|
|Guided Website Launch for Developers Course||ADR-EA405|
View the certification FAQ.
Additional questions? Contact us.