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Certification journey for Adobe Target Business Practitioner Professional
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Exam description
Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.
Exam details
- Level: Professional (0-12 months’ experience)
- Passing Score: 31/50
- Time: 100 mins
- Delivery: Online proctored (requires camera access)
- Available languages: English, Japanese
- Cost: $125 (global) / $95 (India)
- Exam ID: AD0-E408 (English), AD0-E408-J (Japanese)
Intended audience
- Optimization
- Personalization
- Analytics
- Digital and product marketing
Minimum experience
You should have:
- 0-12 months experience with optimization platforms, including Adobe Target
- Supervised hands-on experience with Adobe Target
- 0-12 months experience leading/contributing to optimization programs
- Ability to identify basic Target/Adobe Marketing Cloud administrative tasks (preferences, user roles and permissions, settings)
- A basic knowledge of the three-step workflow (experiences, targeting, and goals and settings, including all reporting sources)
- The ability to read and understand Activity reporting results
Exam objectives and scope
This section provides information on the exam content.
Section 1: Planning and strategy (26%)
- Identify business KPIs
- Given a scenario of business KPIs and data analysis, identify opportunities for optimization
- Describe how variables impact an activity
- Construct test hypotheses based on a given scenario
- Identify hypotheses elements
- Describe KPI-based primary and secondary success metrics
- Given a scenario, assess audience requirements
- Describe appropriate analytics reporting sources (i.e., Target or Adobe Analytics)
Section 2: Configuring, executing and managing (50%)
- Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
- Describe procedures to create an experience using VEC
- Describe procedures to create an experience using Form-Based Composer
- Describe procedures to manage experiences within an experience composer
- Describe the workflow that applies to creating Target Activities
- Given a scenario, apply procedures to create an A/B test activity
- Given a scenario, apply procedures to create an XT activity
- Given a scenario, apply procedures to create an MVT activity
- Identify how AP is used for solutions
- Identify when to use the Recommendation activity
- Describe procedures to create an Audience in Target
- Describe procedures to set Goals and Settings
- Describe procedures to conduct Activity QA
- Describe procedures to manage Activities and Audiences within Target
Section 3: Analyzing and reporting (16%)
- Describe settings to help set the elements that appear in a report
- Describe the difference in Adobe Target Sample Size Calculator settings between planning and validating
- Describe common problems associated with A/B testing
- Identify how Automated Personalization Summary reports differ from other reports
- Describe the features of Experience Performance reports (MVT)
- Describe best practices that should be followed in A/B testing execution
Section 4: Troubleshooting (8%)
- Given a scenario, identify activity qualification issues
- Identify the features of browser debugging tools (including Experience Cloud Debugger)
- Identify metrics and reporting
How to get certified
These steps take you through the certification process from beginning to end.
Step 1: Create your account
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed.
Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge.
You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.
It is necessary to have an Adobe ID for three reasons:
- You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
- You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
- You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.
Step 2: Prepare for your exam
Study Materials
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now.
Section 1: Planning and strategy
- Adobe Target Business Practitioner Guide
- Adobe Target Documentation
- Visitor Profiles
- Adobe Target welcome kit
- Success Metrics
- Categories for audiences
Section 2: Configuring, executing and managing
- Visual Experience Composer (VEC))
- Adobe Target welcome kit
- A/B Test overview
- Create an Experience Targeting activity
- Multivariate Test overview
- Recommendations
- Create audiences
- Activity QA
Section 3: Analyzing and reporting
Section 4: Troubleshooting
Sample questions
The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.
Step 3: Schedule & pay for exam
Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now.
Exam delivery
Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.
Schedule, reschedule, or cancel exam
To schedule, reschedule, or cancel your exam:
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First, log in to the Adobe Credential Management System with your Adobe ID.
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Then, go to the Examity portal and follow the instructions provided on screen.
Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.
How to pay
Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.
Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.
Purchasing a voucher
You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. See below for voucher discount information.
All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
For more information on vouchers, please see the FAQ.
Discounts
Bulk discounts are available:
| Quantity | Discount |
|---|---|
| 10-24 | 20% |
| 25-49 | 25% |
| 50+ | 33% |
Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.
Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
Note: Bulk discounts cannot be combined with any other offer or discount.
Step 4: Before and after the exam
Before exam day
- Run your system test.
- Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Turn off your pop-up blocker before starting the exam.
- Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed.
Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge.
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Plug in your computer.
- Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.
After the exam
- Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
- If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
Step 5: Take the exam
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
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Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
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Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
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Take your exam.
You must log in to the Adobe Credential Management System before clicking on the Examity button below.
Schedule or take exam AD0-E408
Go to Examity portalStep 6: Manage your badges
Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.
Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.
For existing users, there are two ways to accept your Adobe Certification badge:
- Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 2: Or go to the email you received from Credly to the accept the badge.
- Step 3: Accept and share your badge.
For new users, follow the instructions below to accept your Adobe Certification badge:
- Step 1: Go to the email you received from Credly to accept the badge.
- Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 3: Accept and share your badge.
Renewing your certification
Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.
Questions
View the certification FAQ.
Additional questions? Contact us.
Resources
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