Certification journey for Adobe Target Business Practitioner Professional

Intended audience:

• Optimization
• Personalization
• Analytics
• Digital and product marketing

Exam details:

• Level: Professional (0-12 months’ experience)
• Passing Score: 31/50
• Time: 100 mins
• Delivery: Online proctored (requires camera access)
• Available languages: English
• Cost: $125 (global) / $95 (India)
• Exam ID: AD0-E408

Exam objectives and scope

Section 1: Planning and strategy (26%)

• Identify business KPIs
• Given a scenario of business KPIs and data analysis, identify opportunities for optimization
• Describe how variables impact an activity
• Construct test hypotheses based on a given scenario
• Identify hypotheses elements
• Describe KPI-based primary and secondary success metrics
• Given a scenario, assess audience requirements
• Describe appropriate analytics reporting sources (i.e., Target or Adobe Analytics)

Section 2: Configuring, executing and managing (50%)

• Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
• Describe procedures to create an experience using VEC
• Describe procedures to create an experience using Form-Based Composer
• Describe procedures to manage experiences within an experience composer
• Describe the workflow that applies to creating Target Activities
• Given a scenario, apply procedures to create an A/B test activity
• Given a scenario, apply procedures to create an XT activity
• Given a scenario, apply procedures to create an MVT activity
• Identify how AP is used for solutions
• Identify when to use the Recommendation activity
• Describe procedures to create an Audience in Target
• Describe procedures to set Goals and Settings
• Describe procedures to conduct Activity QA
• Describe procedures to manage Activities and Audiences within Target

Section 3: Analyzing and reporting (16%)

• Describe settings to help set the elements that appear in a report
• Describe the difference in Adobe Target Sample Size Calculator settings between planning and validating
• Describe common problems associated with A/B testing
• Identify how Automated Personalization Summary reports differ from other reports
• Describe the features of Experience Performance reports (MVT)
• Describe best practices that should be followed in A/B testing execution

Section 4: Troubleshooting (8%)

• Given a scenario, identify activity qualification issues

• Identify the features of browser debugging tools (including Experience Cloud Debugger)

• Identify metrics and reporting

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Planning and strategy

• Adobe Target Business Practitioner Guide
• Adobe Target Documentation
• Visitor Profiles
• Adobe Target welcome kit
• Success Metrics
• Categories for audiences

Section 2: Configuring, executing and managing

• Visual Experience Composer (VEC))
• Adobe Target welcome kit
• A/B Test overview
• Create an Experience Targeting activity
• Multivariate Test overview
• Recommendations
• Create audiences
• Activity QA

Section 3: Analyzing and reporting

• Report settings
• A/B Test overview

Section 4: Troubleshooting

• Adobe Target Business Practitioner Guide

• Adobe Experience Cloud Debugger overview

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Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

• PSI offers test center and Japanese exam options (where available)
• Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E408

Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.