Exam AD0-E409

Certification journey for Adobe Target Architect Master

Learn how to become a certified Adobe Target Architect Master.

Minimum experience

You should have:

  • At least three years of digital marketing optimization experience
  • At least two years’ experience (or five engagements) implementing, deploying, and troubleshooting Adobe Target
  • Experience integrating Target with the Adobe Experience Cloud
  • Fundamental understanding of JavaScript, HTML, CSS, and front-end web development
  • Familiarity with/awareness of Adobe Target APIs/SDKs, server-side integration, reporting and administration
  • Knowledge of implementing Adobe Target with Single Page Application (SPA) frameworks, mobile and email, and recommendations.


  • Multiple Adobe Experience Cloud Programs (Adobe Analytics, Adobe Campaign, Adobe Experience Manager, Adobe Experience Cloud Debugger, Target APIs)
  • JavaScript (Ajax, JQuery, and so on)
  • Browser-based debugging tools (Chrome developer tools, VEC helper), JSON for debugging responses from Target
  • Debugging tools for native apps (Charles Proxy, Fiddler)
  • HTML, CSS, HTTP, XML configuration
  • Native mobile development IDEs, basics of iOS development, basics of Android development
  • API tools like Postman
  • VEC helper


  • Adobe Experience Cloud
  • Client-side implementation without tag manager
  • Tag Management Systems, especially Launch (IF)
  • Server-side environments (for API usage)
  • Email
  • Web and mobile environments
  • AMS hosted environment
  • Adobe I/O Runtime

Intended audience:

  • Conversion rate optimization engineer/architect
  • Personalization engineer/architect
  • Digital solutions architect
  • Digital transformation consultant
  • Experience optimization lead
  • Optimization manager
  • Online campaign manager

Exam details:

  • Level: Master (3-5 years’ experience)
  • Passing Score: 32/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E409

Exam objectives and scope

Section 1: Adobe Target fundamentals (13%)

  • Identify the appropriate Adobe Target usage for a given scenario
  • Explain the fundamental technologies of an Adobe Target implementation

Section 2: Integrating with Adobe Target (18%)

  • Apply the process to integrate Adobe Target with Adobe Analytics (A4T)
  • Apply the process to integrate Adobe Target to Adobe Experience Manager
  • Describe integration with Adobe Experience Cloud Solutions and Adobe Experience Platform solutions
  • Describe the integration with Adobe Experience Cloud Audiences

Section 3: Adobe Target administration and governance (6%)

  • Define an ongoing Adobe Target implementation strategy and system governance
  • Apply the process and best practices to manage users
  • Describe the administration aspects of the implementation setup

Section 4: Adobe Target and supported touch points (6%)

  • Describe client-side delivery implementation
  • Describe server-side delivery implementation
  • Describe implementation requirements for mobile, email targeting, and APIs

Section 5: Leverage Adobe Target recommendations (11%)

  • Demonstrate an understanding of recommendations, catalogs, and criteria
  • Apply the process to configure Target recommendations

Section 6: Architect, design and implement Adobe Target (18%)

  • Select the correct Target Request implementation (Global, Order Confirm, Hybrid)
    Evaluate and design an Adobe Target implementation
  • Describe the implementation of Adobe Target in Native Mobile Apps

Section 7: Troubleshooting (28%)

  • Troubleshoot mbox errors

  • Troubleshoot Target Request and Response errors

  • Troubleshoot activity setup errors

  • Understand integration errors

  • Troubleshoot Adobe Target Recommendations Errors

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

Section 2

Section 3

Section 4

Section 5

Section 6

Section 7

Activity QA
Troubleshoot content delivery
Design FAQ
Recommendations FAQ
Adobe Analytics for Target (A4T) logging in the Platform Web SDK


The following sections and links will function only after a successful login to the Adobe Credential Management System.

Now that you have successfully logged in, the following links will be directly accessible.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E409

Go to Examity portal


View the certification FAQ.

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