Exam AD0-E407

Certification journey for Adobe Target Architect Master

Learn how to become a certified Adobe Architect Master.

Minimum experience

You should have:

  • At least three years of digital marketing optimization experience including implementing Adobe Target activities
  • At least two years’ experience (or five engagements) implementing, deploying, and troubleshooting Adobe Target
  • Experience integrating Target with the Adobe Experience Cloud
  • Fundamental understanding of JavaScript, HTML, CSS, and front-end web development
  • Familiarity with/awareness of Adobe Target APIs/SDKs, server-side integration, reporting, and administration
  • Knowledge of implementing Adobe Target with Single Page Application (SPA) frameworks, mobile and email, and recommendations

Additionally, you should be familiar with the following technologies and environments:


  • Multiple Adobe Experience Cloud Programs (Adobe Analytics, Adobe Campaign, Adobe Experience Manager, Adobe Experience Cloud Debugger, Target APIs)
  • JavaScript (Ajax, JQuery, and so on)
  • Browser-based debugging tools (Chrome developer tools, VEC helper), JSON for debugging responses from Target
  • Debugging tools for native apps (Charles Proxy, Fiddler)
  • HTML, CSS, HTTP, XML configuration
  • Native mobile development IDEs, basics of iOS development, basics of Android development
  • API tools like Postman
  • VEC helper


  • Adobe Experience Cloud
  • Client-side implementation without tag manager
  • Tag Management Systems, especially Launch (IF)
  • Server-side environments (for API usage)
  • Email
  • Web and mobile environments
  • AMS hosted environment
  • Adobe I/O Runtime

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Conversion rate optimization engineer/architect
  • Personalization engineer/architect
  • Digital solutions architect
  • Digital transformation consultant
  • Experience optimization lead
  • Optimization manager
  • Online campaign manager

Exam details:

  • Level: Master (3-5 years’ experience)
  • Passing Score: 34/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E407

Exam objectives and scope

Section 1: Adobe Target fundamentals (12%)

  • Identify the appropriate Adobe Target usage for a given scenario
  • Explain the fundamental technologies of an Adobe Target implementation

Section 2: Integrating with Adobe Target (16%)

  • Apply the process to integrate Adobe Target with Adobe Analytics (A4T)
  • Apply the process to integrate Adobe Target to Adobe Experience Manager
  • Describe integration with other Adobe Experience Cloud Solutions
  • Describe the integration with Adobe Experience Cloud Audiences

Section 3: Adobe Target administration and governance (13%)

  • Define an ongoing Adobe Target implementation strategy and system governance
  • Apply the process and best practices to manage users
  • Describe the administration aspects of the implementation setup

Section 4: Adobe Target and supported touch points (15%)

  • Describe client-side delivery implementation
  • Describe server-side delivery implementation
  • Describe implementation requirements for mobile, email targeting, and APIs

Section 5: Leverage Adobe Target recommendations (9%)

  • Demonstrate an understanding of recommendations, catalogs, and environments
  • Apply the process to configure Target recommendations

Section 6: Architect, design and implement Adobe Target (15%)

  • Select the correct mbox implementation
  • Demonstrate designing an Adobe Target implementation
  • Describe the implementation of Adobe Target in Native Mobile Apps

Section 7: Troubleshooting (20%)

  • Troubleshoot mbox errors

  • Troubleshoot activity errors

  • Understand integration errors

  • Troubleshoot Adobe Target Recommendations Errors

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Adobe Target fundamentals

Section 2: Integrating with Adobe Target

Section 3: Adobe Target administration and governance

Section 4: Adobe Target and supported touch points

Section 5: Leverage Adobe Target recommendations

Section 6: Architect, design and implement Adobe Target

Section 7: Troubleshooting


The following sections and links will function only after a successful login to the Adobe Credential Management System.

Now that you have successfully logged in, the following links will be directly accessible.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

  • PSI offers test center and Japanese exam options (where available)
  • Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E407

PSI Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.


View the certification FAQ.

Additional questions? Contact us.

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