Certification journey for Adobe Marketo Engage Professional

Intended audience:

• Campaign Operations Specialist / Coordinator
• Database Marketing Manager / Specialist / Coordinator
• Demand Generation Roles
• Digital Marketing Specialist
• Email Marketing Associates / Coordinators
• Event Organizers / Coordinators
• Marketing Automation Roles
• Marketing Generation Roles
• Marketing Campaign Roles
• Marketing Communication Roles
• Marketing Operations Specialist / Coordinator
• Marketing Technology Coordinator / Specialist / Associate
• Marketing Team Members

Exam details:

• Level: Professional (0-12 months’ experience)
• Passing Score: 36/55
• Time: 110 mins
• Delivery: Online proctored (requires camera access) or test center proctored
• Available languages: English
• Cost: $125 (global) / $95 (India)
• Exam ID: AD0-E555

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Building and managing programs (39%)

• Given a business need/question, identify an appropriate reporting strategy to perform an analysis
• Analyze data to answer business questions
• Identify conversion funnels (as a concept to understand business analysis)
• Consult the Solution Design Reference (SDR) to determine what data is available in reports
• Analyze report data to summarize and draw conclusions
• Recognize outliers and anomalies in reports

Section 2: Building assets (19%)

• Manipulating files in Design Studio (uploading/replacing images and files).
• Create/Modify a form using the Form Editor.
• Create/Edit an email using the Email Editor.
• Create/Edit a landing page using the Landing Page Editor.
• Create/Edit a Snippet in the Snippet Editor.
• Distinguish the difference between draft and approved assets.
• Distinguish the difference between local and global assets.

Section 3: Defining and targeting audiences (33%)

• Create/Modify Smart Lists.
• Understand Smart Campaign flow steps.
• Understand how to schedule and/or activate Smart Campaigns.
• Interpret Smart Campaign results.
• Describe the purpose of a segmentation and its use.
• Identify and navigate the Database.
• Explain how to set privacy settings in Adobe Marketo Engage.
• Differentiate between Smart Lists and Static Lists.
• Define system Smart Lists.
• Compare and contrast the different types of Smart Campaigns.
• Understand how Smart Campaign triggers and filters work.
• Differentiate the different list imports.

Section 4: Analyzing and building reports (9%)

• Explain the standard Adobe Marketo Engage reports and when they should be used (Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, and so on)

• Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard)

• Comprehend Email Insights metrics

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Building and managing programs

• Understanding Programs
• Understanding Email Programs
• Understanding Engagement Programs
• Understanding Event Programs
• Understanding My Tokens in a Program
• Marketo Glossary
• Understanding Program Membership

Section 2: Building assets

• Understanding a Local Asset in a Program
• Create a Form
• Tokens Overview
• Understanding Landing Page

Section 3: Defining and targeting audiences

• Understanding Smart Campaigns
• Best Practices for Smart Lists
• Create a Segmentation
• Understanding Dynamic Content

Section 4: Analyzing and building reports

• Create a Report in a Program

• Understanding Smart Lists

• Report Type Overview

• Manage Report Subscriptions

Now that you have successfully logged in, the following links will be directly accessible.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

• PSI offers test center and Japanese exam options (where available)
• Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E555

PSI Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.