Exam AD0-E555

Certification journey for Adobe Marketo Engage Professional

Learn how to become a certified Adobe Marketo Professional.

Minimum experience

You should have:

Approximately 6 months’ hands-on experience
The ability to understand the marketing needs expressed by task requirements in order to apply a technical solution
The ability to build a simple program from beginning to end
The ability to create a Smart List and Smart Campaign
Knowledge of how to create segmentations
An understanding of Data review (cleanup)
An understanding of Database (how to create people, Activity Log, unsubscribe, blocklist, email invalid concepts)
The Ability to understand the importance of privacy regulations
Understanding of Email marketing

And, you should be familiar with the following tools and technologies:

Adobe Marketo Engage
Excel or Google Sheets/Doc

NOTE

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

Campaign Operations Specialist / Coordinator
Database Marketing Manager / Specialist / Coordinator
Demand Generation Roles
Digital Marketing Specialist
Email Marketing Associates / Coordinators
Event Organizers / Coordinators
Marketing Automation Roles
Marketing Generation Roles
Marketing Campaign Roles
Marketing Communication Roles
Marketing Operations Specialist / Coordinator
Marketing Technology Coordinator / Specialist / Associate
Marketing Team Members

Exam details:

Level: Professional (0-12 months’ experience)
Passing Score: 36/55
Time: 110 mins
Delivery: Online proctored (requires camera access) or test center proctored
Available languages: English
Cost: $125 (global) / $95 (India)
Exam ID: AD0-E555

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Building and managing programs (39%)

Given a business need/question, identify an appropriate reporting strategy to perform an analysis
Analyze data to answer business questions
Identify conversion funnels (as a concept to understand business analysis)
Consult the Solution Design Reference (SDR) to determine what data is available in reports
Analyze report data to summarize and draw conclusions
Recognize outliers and anomalies in reports

Section 2: Building assets (19%)

Manipulating files in Design Studio (uploading/replacing images and files).
Create/Modify a form using the Form Editor.
Create/Edit an email using the Email Editor.
Create/Edit a landing page using the Landing Page Editor.
Create/Edit a Snippet in the Snippet Editor.
Distinguish the difference between draft and approved assets.
Distinguish the difference between local and global assets.

Section 3: Defining and targeting audiences (33%)

Create/Modify Smart Lists.
Understand Smart Campaign flow steps.
Understand how to schedule and/or activate Smart Campaigns.
Interpret Smart Campaign results.
Describe the purpose of a segmentation and its use.
Identify and navigate the Database.
Explain how to set privacy settings in Adobe Marketo Engage.
Differentiate between Smart Lists and Static Lists.
Define system Smart Lists.
Compare and contrast the different types of Smart Campaigns.
Understand how Smart Campaign triggers and filters work.
Differentiate the different list imports.

Section 4: Analyzing and building reports (9%)

Explain the standard Adobe Marketo Engage reports and when they should be used (Email Link Performance, Email Performance, Landing Page Performance, People Performance, Program Performance, Web Page Activity, and so on)
Comprehend Dashboard information and metrics (Email Program Dashboard, Engagement Program Dashboard)
Comprehend Email Insights metrics

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Building and managing programs

Section 2: Building assets

Section 3: Defining and targeting audiences

Section 4: Analyzing and building reports

IMPORTANT

The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
Take your exam.