Certification journey for Adobe Marketo Engage Architect Master

Intended audience:

• Marketing technology manager
• Senior/Marketing operations manager
• Marketing operations director
• Senior Director/Manager for revenue operations
• Marketing operations/technology/automation consultants
• Marketing technologist
• Campaign manager
• Marketing automation manager
• Digital marketing
• Demand generation manager
• Solutions architect
• Business systems analyst
• CRM manager
• CRM/Lifecycle marketing manager

Exam details:

• Pre requisite: Adobe Certified Expert – Marketo Engage Business Practitioner expert
• Level: Master (3-5 years’ experience)
• Practitioner certification
• Passing Score: 30/50
• Time: 150 mins
• Delivery: Online proctored (requires camera access) or test center proctored
• Available languages: English
• Cost: $225 (global) / $150 (India)
• Exam ID: AD0-E556

Readiness self assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Project Leadership (16%)

• Given a case study, identify the right stakeholders
• Evaluate a set of requirements and recommend project boundaries, budget, resources, and scope
• Given a modified process, determine who needs enablement and efficient enablement rollout plan
• Evaluate an audit and recommend priorities and timeline

Section 2: Marketo Engage Architecture Design (48%)

• Gather requirements/needs and recommend a lead management and lifecycle design
• Review an existing implementation and provide findings
• Given a business need, identify the different behaviors for scoring
• Review an existing implementation, recommend actions to scale campaign execution
• Outline an operational procedure for lead routing multiple countries
• Given a scenario, evaluate the impact and requirements to incorporate new technology to the instance
• Identify the different types of integrations and when to use them
• Given a scenario, outline various stages in the person lifecycle impacted by proposed changes/requirements
• Appraise a set of requirements and recommend an approach to campaign logic

Section 3: Reporting and Attribution (20%)

• Given a model to review, explain the concept of detours in the lifecycle modeler
• Given an online advertising or organic social or content, recommend an approach for reporting
• Illustrate how to validate Marketo Engage reporting in tracking lifecycle changes
• Identify metrics to use in a given report type
• Identify how to track multi-channel attribution to evaluate ROI
• Identify and describe the pros and cons of different attribution models
• Given a business requirement, describe the effects of channel set up to reporting

Section 4: Advanced Operations (16%)

• Given a scenario, identify appropriate steps to improve management or governance

• Given a set of requirements, recommend an efficient data schema

• Evaluate a customer’s implementation and recommend actions to improve deliverability

• Evaluate a customer’s implementation and recommend actions to improve administration management

• Gather information about a client’s implementation and recommend security practices

• Explain the applicability of workspace and partitions for a given scenario

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Project Leadership

• Champion Blog - Marketo Nation
• Marketo Product Docs
• Documentation - REST API

Section 2: Adobe Marketo Engage architecture design

• Instructions for Creating a Custom Sync Rule
• The Definitive Guide to Lead Scoring

Section 3: Reporting and attribution

• Report Type Overview
• Understanding Attribution
• Champion Blog - Marketo Nation

Section 4: Advanced operations

• Marketo Product Docs

• Suppressing Soft Bounces

• Understanding Workspaces and Person Partitions

Now that you have successfully logged in, the following links will be directly accessible.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

• PSI offers test center and Japanese exam options (where available)
• Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E556

PSI Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.