Exam AD0-E559

Certification journey for Adobe Marketo Engage Business Practitioner Expert

Learn how to become a certified Adobe Business Practitioner Expert.

Minimum experience

You should have:

Approximately 18 months of experience with Marketo features and capabilities needed to create marketing campaigns and utilize customer behavior data

You should be a marketer with experience in:

Building, launching and analyzing campaigns
Working with underlying email behavior and technologies including HTML, integrations, databases, and CRM

Additionally, you should be familiar with the following tools and technologies:

Adobe Marketo Engage
Excel and CSV file format
API concepts
CRM basics
Social media platforms like Facebook and LinkedIn
Microsoft Office
Basic HTML

NOTE

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

Marketing operations manager/specialist/expert/analyst
Digital marketing manager/specialist/expert/analyst
Campaign manager/specialist/expert/analyst
Marketo Engage consultants
Digital/marketing automation manager/specialist/expert/analyst
Marketing systems manager
Demand generation manager
Email marketing manager
Revenue operations manager
Growth operations manager
Martech architect
Marketing technology manager
Integrated campaign managers
Business system analyst

Exam details:

Level: Expert (1-3 years’ experience)
Passing Score: 32/50
Time: 110 mins
Delivery: Online proctored (requires camera access) or test center proctored
Available languages: English & Japanese
Cost: $225 (global) / $150 (India)
Exam ID: AD0-E559

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Administration and Maintenance (12%)

Determine mapping process between Marketo and CRM
Identify what happened to an asset using the Audit Trail
Recognize differences between users and roles
Given a scenario, identify the best fit for using workspace and partitions
Identify CRM platforms with native Marketo synchronization
Given a scenario, locate where information is referenced

Section 2: Marketing Activities/Campaign Management (46%)

Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
Given a scenario, define the next step
Identify the root cause of a problem
Interpret the relationship between programs, channels, tags and period cost
Demonstrate/apply the correct configuration to Engagement Programs
Give examples of usage for different types of tokens
Summarize the utility of Webhooks in Marketo and how they are used
Identify and apply the appropriate use of the PMCF
Explain the benefits of Global Assets and how to use them
Demonstrate the capabilities of forms
Perform and analyze an A/B test strategy
Identify where a program or asset has been referenced with ‘Used By’
Troubleshoot communication limits
Use Webinar provider information in an event program

Section 3: Lead Management (12%)

Outline the key decision points in defining the lifecycle model
Apply best practices around lead scoring
Implement the appropriate interesting moments
Interpret the lead activity log
Given a scenario, identify the creation source

Section 4: Data Management (10%)

Demonstrate how to set up a data management program
Analyze an instance’s data quality
Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
Summarize how segmentation works

Section 5: Reporting (4%)

Given an outcome of a campaign, determine how to set up a program to provide the best reporting
Given a scenario, be able to investigate and assign the appropriate acquisition program

Section 6: Best Practices (16%)

Demonstrate the relevance of lead scoring in marketing and sales collaboration
Illustrate the benefits of the folder structure and naming conventions
Apply best practices around A/B testing
Explain the process to perform a quality check on any Marketo program
Explain the process to perform a quality check on an email

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Administration and maintenance

Section 2: Marketing activities/campaign management

Section 3: Lead management

Section 4: Data management

Section 5: Reporting

Section 6: Best practices

IMPORTANT

The following sections and links will function only after a successful login to the Adobe Credential Management System.

Now that you have successfully logged in, the following links will be directly accessible.

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

PSI offers test center and Japanese exam options (where available)
Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.