Exam AD0-E559

Certification journey for Adobe Marketo Engage Business Practitioner Expert

Learn how to become a certified Adobe Marketo Engage Business Practitioner Expert.

Minimum experience

You should have:

  • Approximately 18 months of experience with Adobe Marketo Engage features and capabilities needed to create marketing campaigns and utilize customer behavior data

You should be a marketer with experience in:

  • Building, launching and analyzing campaigns
  • Working with underlying email behavior and technologies including HTML, integrations, databases, and CRM

Additionally, you should be familiar with the following tools and technologies:

  • Adobe Marketo Engage
  • Excel and CSV file format
  • API concepts
  • CRM basics
  • Social media platforms like Facebook and LinkedIn
  • Microsoft Office
  • Basic HTML

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Marketing operations manager/specialist/expert/analyst
  • Digital marketing manager/specialist/expert/analyst
  • Campaign manager/specialist/expert/analyst
  • Marketo Engage consultants
  • Digital/marketing automation manager/specialist/expert/analyst
  • Marketing systems manager
  • Demand generation manager
  • Email marketing manager
  • Revenue operations manager
  • Growth operations manager
  • Martech architect
  • Marketing technology manager
  • Integrated campaign managers
  • Business system analyst

Exam details:

  • Level: Expert (1-3 years’ experience)
  • Passing Score: 32/50
  • Time: 110 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English & Japanese
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E559

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Administration and Maintenance (12%)

  • Determine mapping process between Marketo and CRM
  • Identify what happened to an asset using the Audit Trail
  • Recognize differences between users and roles
  • Given a scenario, identify the best fit for using workspace and partitions
  • Identify CRM platforms with native Marketo synchronization
  • Given a scenario, locate where information is referenced

Section 2: Marketing Activities/Campaign Management (46%)

  • Demonstrate an understanding of Smart Campaigns, logic, constraints and flow steps
  • Given a scenario, define the next step
  • Identify the root cause of a problem
  • Interpret the relationship between programs, channels, tags and period cost
  • Demonstrate/apply the correct configuration to Engagement Programs
  • Give examples of usage for different types of tokens
  • Summarize the utility of Webhooks in Marketo and how they are used
  • Identify and apply the appropriate use of the PMCF
  • Explain the benefits of Global Assets and how to use them
  • Demonstrate the capabilities of forms
  • Perform and analyze an A/B test strategy
  • Identify where a program or asset has been referenced with ‘Used By’
  • Troubleshoot communication limits
  • Use Webinar provider information in an event program

Section 3: Lead Management (12%)

  • Outline the key decision points in defining the lifecycle model
  • Apply best practices around lead scoring
  • Implement the appropriate interesting moments
  • Interpret the lead activity log
  • Given a scenario, identify the creation source

Section 4: Data Management (10%)

  • Demonstrate how to set up a data management program
  • Analyze an instance’s data quality
  • Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
  • Summarize how segmentation works

Section 5: Reporting (4%)

  • Given an outcome of a campaign, determine how to set up a program to provide the best reporting
  • Given a scenario, be able to investigate and assign the appropriate acquisition program

Section 6: Best Practices (16%)

  • Demonstrate the relevance of lead scoring in marketing and sales collaboration

  • Illustrate the benefits of the folder structure and naming conventions

  • Apply best practices around A/B testing

  • Explain the process to perform a quality check on any Marketo program

  • Explain the process to perform a quality check on an email

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Administration and maintenance

Section 2: Marketing activities/campaign management

Section 3: Lead management

Section 4: Data management

Section 5: Reporting

Section 6: Best practices


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E559 (English)

Go to Examity portal - English exam

Schedule or take exam AD0-E559-J (Japanese)

Go to Examity portal - Japanese exam

Japanese instructions for scheduling


View the certification FAQ.

Additional questions? Contact us.

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