Learn how to become a certified Adobe Business Practitioner Expert.
You should have:
You should be a marketer with experience in:
Additionally, you should be familiar with the following tools and technologies:
Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.
Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.
Exam objectives and scope
Section 1: Administration and Maintenance (12%)
Section 2: Marketing Activities/Campaign Management (46%)
Section 3: Lead Management (12%)
Section 4: Data Management (10%)
Section 5: Reporting (4%)
Section 6: Best Practices (16%)
Demonstrate the relevance of lead scoring in marketing and sales collaboration
Illustrate the benefits of the folder structure and naming conventions
Apply best practices around A/B testing
Explain the process to perform a quality check on any Marketo program
Explain the process to perform a quality check on an email
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
Section 1: Administration and maintenance
Section 2: Marketing activities/campaign management
Section 3: Lead management
Section 4: Data management
Section 5: Reporting
Section 6: Best practices
The following sections and links will function only after a successful login to the Adobe Credential Management System.
Now that you have successfully logged in, the following links will be directly accessible.
Take a practice test
We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.
Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.
Please remember that passing a practice test does not guarantee you will pass the certification exam.
Go to the Adobe Certification Exam Prep Portal now to take a practice test.
Take the certification exam
Adobe uses two vendors to administer proctored exams, PSI and Examity.
To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!
Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.
Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
View the certification FAQ.
Additional questions? Contact us.