Exam AD0-E603

Certification journey for Adobe Journey Optimizer Developer Expert

Learn how to become a certified Adobe Journey Optimizer Developer Expert.

Minimum experience

You should have at least one year experience working with various CDP and marketing automation systems, and be able to perform the following tasks:

  • Configuring user permissions
  • Creating and managing sandboxes
  • Brand configuration
  • Understand Schema design concepts
  • Setting up data sources and data ingestion
  • Creating segments
  • Setting up experience events
  • Creating and managing offers
  • Create simulations (testing offers)
  • Creating email, SMS, in app messages and push notifications
  • Content manipulation and personalization using helper functions
  • Validating, proofing, and publishing a message
  • Creating a multi-channel journey
  • Journey reporting
  • Testing/validating journeys

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Data Architect
  • Data Engineer
  • Solution Architect
  • Enterprise Architect
  • Marketing Automation Developer
  • CDP Developer
  • CDP Architect

Exam details:

  • Level: Expert (1-3 years experience)
  • Passing Score: 31/51
  • Time: 110 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E603

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Administration and Configuration (17%)

  • Identify the roles and which permissions apply to each role
  • Describe how to assign/reset/delete a sandbox
  • Demonstrate an understanding of Channel Administration
  • Demonstrate an understanding of Events/Actions/Data Sources

Section 2: Adobe Experience Platform Foundation (33%)

  • Demonstrate an understanding of Experience Data Model (XDM)
  • Explain how to set up data sources and data ingestion
  • Demonstrate an understanding of segmentation service
  • Explain how to configure schemas for AJO
  • Determine the behavior of the real-time customer profile on AJO

Section 3: Offer Decisioning (11%)

  • Demonstrate an understanding of creating and managing offers and components
  • Demonstrate how to use test profiles to run offer simulation

Section 4: Content Authoring (20%)

  • Demonstrate an understanding of how to create email, SMS, in app messages and push notifications
  • Demonstrate an understanding of content manipulation and personalization using helper functions
  • Demonstrate an understanding of validating, proofing, and publishing a message

Section 5: Journey Orchestration (19%)

  • Explain the process of creating a multi-channel journey

  • Identify where to access report dashboards

  • Demonstrate how to test and validate a journey

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Administration and configuration

Section 2: AEP Foundation

Section 3: Offer Decisioning

Section 4: Content Authoring

Section 5: Journey Orchestration


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E603

Go to Examity portal


View the certification FAQ.

Additional questions? Contact us.

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