Exam AD0-E121

Certification journey for Adobe Experience Manager Sites Business Practitioner Expert

Learn how to become a certified Adobe Experience Manager Business Practitioner Expert.

Minimum experience

You should have:

  • Experience with AEM features and capabilities needed to engage developers to find business solutions
  • The ability to use AEM products to manage content to drive digital experiences
  • An understanding of what modules are present
  • A deeper insight into modules such as Sites, Assets, and Forms

Additionally, you should be familiar with the following technologies and environments:

  • Content management tools
  • Digital asset management tools
  • Projects
  • Forms
  • Experience fragments and content fragments
  • Screens
  • Workflows
  • Launches
  • CRXDE Lite
  • User administration
  • Multi-site management
  • Monitoring tools
  • Versioning
  • Personalization and context hub
  • SPA Editor
  • Tagging
  • Browser usage
  • General understanding of the Web
  • Responsive web design concepts

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Solution consultant
  • Consumer experience professionals
  • Product owners of solution being designed and implemented
  • Business analysts
  • Solution architects
  • Individuals in partner organizations and freelancers who perform an analyst job role for AEM solutions
  • Marketing specialists who know the features and capabilities needed to engage developers to define a solution for business needs
  • Customers who use the product (i.e., Power Users)

Exam details:

Level: Expert (1-3 years’ experience)
Passing Score: 32/50
Time: 100 mins
Delivery: Online proctored (requires camera access) or test center proctored
Available languages: English & Japanese
Cost: $225 (global) / $150 (India)
Exam ID: AD0-E121

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Education (22%)

  • List relevant AEM features and capabilities
  • Recommend how to leverage AEM features to meet business needs
  • Apply procedural concepts necessary to conduct training for content editors

Section 2: Architecture (24%)

  • Recommend an Information Architecture to leverage AEM Standard Features to meet business needs using on-prem or Adobe hosted (Cloud) environment
  • Describe how AEM integrates with third-party services
  • Determine how to define roles and permissions
  • Describe caching approaches

Section 3: Business Analysis (38%)

  • Map standard modules of AEM to different business problems for the customer
  • Apply content management concepts for AEM modules
  • Identify typical project stakeholders
  • Apply procedural concepts necessary to support collaboration of all parties involved
  • Determine how to meet the core business goals while remaining within budget and/or scope
  • Determine how questions from developers should be answered with respect to the business goals

Section 4: Setup and Implementation (16%)

  • Determine how to configure and use content components to show best practices of AEM

  • Verify the correct implementation of features, and locate and describe occurring errors

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Education

Section 2: Architecture

Section 3: Business analysis

Section 4: Setup and implementation


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E121 (English)

Go to Examity portal - English exam

Schedule or take exam AD0-E121-J (Japanese)

Go to Examity portal - Japanese exam

Japanese instructions for scheduling


View the certification FAQ.

Additional questions? Contact us.

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