You should be currently certified (not expired) in:

• Adobe Campaign Standard Business Practitioner expert

Instructions for renewing your certification:

• Step 1: Successfully log in to Adobe Credential Management System, then return to this page
• Step 2: Review the exam objectives and resources
• Step 3: Take and pass the exam

Get ready

Exam details:

• Passing Score: 23/30
• Time: 110 mins
• Cost: FREE/non-proctored
• Delivery: On-demand
• Available languages: English
• Prerequisite: current (not expired) Adobe Campaign Standard Business Practitioner expert certification
• Exam ID: AD5-E822

Scope and objectives

Section 1: Campaign management

• Organize hierarchies based on a given use case
• Given sample business requirements, determine what can be fulfilled by OOTB features
• Given a scenario, apply best practices to design a multi- or cross-channel campaign
• Identify channels (push notification, email, SMS, direct mail, in-app) in Campaign Standard

Section 2: Delivery management

• Given sample requirements, design and configure a delivery
• Apply best practices in delivery design

Section 3: Workflow design and execution

• Manipulate data for use in a campaign, configure targeting, enrichment
• Identify targets: data collection, segmentation, audiences, lists, filtering
• Given a use case, identify the use of the main marketing-related tables

Section 4: Administration, monitoring and reporting

• Interpret delivery error logs and identify and solve workflow errors
• Determine and measure the success of deliveries and campaigns
• Recognize access and named rights

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Campaign management

• Adobe Campaign Standard Documentation (working with marketing activities, building email content, communication channels, deliveries, configuring channels)

Section 2: Delivery management

• Adobe Campaign Standard Documentation (building email content, preparing and testing messages, communication channels – email, application settings)

Section 3: Workflow design and execution

• Adobe Campaign Standard Documentation (managing processes and data, managing audiences, scheduling messages, adding or extending a resource)

Section 4: Administration, monitoring, and reporting

• Adobe Campaign Standard Documentation (executing a workflow, testing and sending, customizing reports, profiles and audiences, users and security)

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your exam click the Campaign Standard Business Practitioner renewal - AD5-822 link below.

• Campaign Standard Business Practitioner renewal - AD5-822

You should be currently certified (not expired) in:

• Adobe Campaign Standard Developer expert

Instructions for renewing your certification:

• Step 1: Successfully log in to Adobe Credential Management System, then return to this page
• Step 2: Review the exam objectives and resources
• Step 3: Take and pass the exam

Get ready

Exam details:

• Passing Score: 23/30
• Time: 60 mins
• Cost: FREE/non-proctored
• Delivery: On-demand
• Available languages: English
• Prerequisite: current (not expired) Adobe Campaign Standard Developer Expert certification
• Exam ID: AD5-E821

Scope and objectives

Section 1: Data Modeling and Management (30%)

• Apply the process to utilize the API interface across different use cases
• Apply the process to create a custom resource
• Determine the correct strategy to assign data model best practices
• Recommend an approach for using an import or export workflow

Section 2: Campaign Management (40%)

• Given a scenario, identify the event trigger
• Explain the reconciliation process
• Configure a custom report for a delivery
• Determine the correct approach to configure communication channels (real-time and non-real time)
• Describe the process to configure and personalize a landing page
• Given a scenario, troubleshoot workflow errors and integrations
• Identify use cases for new Campaign features

Section 3: Administration (30%)

• Configure privacy management
• Identify the list of activities to delegate a subdomain to Adobe (including brand configuration)
• Describe the features of the Control Panel
• Analyze the configuration for Campaign to access external SFTP
• Describe the benefits of integration between Adobe Campaign and the broader Adobe Experience Cloud
• Apply the process to import and export a configuration package
• Recommend the process to manage user access and permissions, or organizational structure

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Data modeling and management

• Create a custom resource
• Creating or extending the resource
• Configuring a screen definition for a custom resource
• Configure the screen definition
• Linking custom resources
• Configuring the resource’s data structure
• Approval process
• Updating the database structure
• Technical workflows

Section 2: Campaign Management

• Programs and campaigns
• Workflow best practices
• Programs and campaigns
• Get started with profiles and audiences
• About typologies and typology rules
• Filtering rules
• Marketing activity templates
• Configuring a landing page
• Subscription Services
• Key steps to send a message
• Track and monitor
• Delivery summary
• Campaign Email Designer
• Get started with dynamic reporting

Section 3: Administration

• Managing groups and users
• Organizational units
• Managing packages
• Exporting / importing custom resources
• External accounts
• Managing execution options
• Monitoring workflow execution
• Branding
• About channel configuration
• Get started with communication channels

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click on the Campaign Standard Developer renewal - AD5-821 link below.

• Campaign Standard Developer renewal - AD5-821