Exam AD0-E306

Certification journey for Adobe Campaign Standard Developer Expert

Learn how to become a certified Adobe Campaign Standard Developer Expert.

Minimum experience

You should have:

  • At least two years of Adobe Campaign Standard software experience
  • At least two years of relevant experience in multi-channel digital marketing campaigns and web development (such as, REST API)
  • The ability to perform tasks in Adobe Campaign including template development, technical workflows, schema development, and integrations, and be able to monitor the instance using control panel
  • Experience working in a channel delivery environment (email, direct mail, mobile, and social)
  • Familiarity with marketing campaign tactics such as multi-touch, life cycle, and reactivation
  • An understanding of marketing metrics such as ROI, click-through rates, and conversion.
  • Experience administering a marketing automation platform
  • Basic knowledge of CSS, HTML, and JavaScript, emails
  • Basic knowledge of relational database and data modeling
  • An understanding of technical workflows and configured them
  • Experience extending a recipient table or schema and data management
  • Created typology rules, workflows, delivery and Campaign templates
  • Configured roles and rights
  • Experience with the administration console and integration with other Adobe applications
  • Awareness of Adobe I/O and Adobe I/O Runtime
  • Experience with transactional messaging, and message delivery on multi-channels
  • Experience with managed packages

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Marketing automation administrator
  • Adobe Experience Cloud developer
  • Email marketing analyst
  • Application developer
  • Campaign developer
  • Martech developer

Exam details:

  • Level: Expert (1-3 years experience)
  • Passing Score: 29/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E306

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Data modeling and management (26%)

  • Given a scenario, transform a client requirement into a custom resource
  • Determine how to configure screen and filter definitions
  • Given a scenario, determine the correct strategy to define keys, indexes, and links
  • Determine the correct method to publish resource updates
  • Troubleshoot data modeling issues
  • Determine the correct approach to build technical workflows

Section 2: Campaign management (50%)

  • Troubleshoot workflow errors
  • Determine the correct approach to build campaigns
  • Determine the correct approach to work with audiences and profiles
  • Apply and create filter rules through typologies
  • Determine the correct approach to create and manage templates
  • Determine the correct approach to configure landing pages
  • Determine the correct approach to work with services and subscriptions
  • Given a scenario, validate delivery mechanisms
  • Determine the correct approach to build emails using creative designer
  • Determine the correct approach to create custom reports

Section 3: Administration (24%)

  • Determine the correct approach to create user security groups and organizational units

  • Determine the correct approach to manage and deploy packages

  • Determine the correct approach to configure external accounts

  • Determine the correct approach to configure options

  • Determine the correct approach to create brands

  • Determine the correct approach to develop channel configurations

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Section 1: Data modeling and management

Section 2: Campaign management

Section 3: Administration


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E306

Go to Examity portal


View the certification FAQ.

Additional questions? Contact us.

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