Exam AD0-E307

Certification journey for Adobe Campaign Standard Business Practitioner Expert

Learn how to become a certified Adobe Campaign Standard Business Practitioner Expert.

Minimum experience

You should have experience working in a channel delivery environment (email, direct mail, mobile, and social); familiarity with marketing campaign tactics such as multi-touch, life cycle, and reactivation; and an understanding of marketing metrics such as ROI, clickthrough rates, and conversion.

Additionally, you should have:

  • Field experience working with Adobe Campaign Standard with regular frequency
  • An ability to process data files
  • An understanding of the concepts of relational databases, triggers, APIs, and technical workflows
  • An understanding of how to build marketing workflows and work with the underlying data to launch marketing workflows
  • Experience configuring reports
  • An understanding of campaign delivery set up and approvals

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Email marketing manager
  • Digital marketing manager
  • Campaign specialist
  • Marketing operation manager
  • Campaign product manager
  • Campaign analyst
  • Data analytics manager
  • CRM manager
  • Solutions manager

Exam details:

  • Level: Expert (1-3 years experience)
  • Passing Score: 30/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English & Japanese
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E307

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Delivery management (25%)

  • Apply best practices in setting up and deploying a delivery
  • Determine the correct delivery configuration
  • Apply Email Designer functionalities to appropriate scenario

Section 2: Campaign management (25%)

  • Apply configurations to execute workflows
  • Apply best practices in planning, outlining, and modifying a campaign

Section 3: Requirements analysis (10%)

  • Design a new workflow based on business/campaign requirements
  • Interpret customer requirements

Section 4: Reporting (15%)

  • Given customer requirements, determine the appropriate report to generate
  • Given a scenario, customize an out-of-the-box dynamic report
  • Given sample OOTB report data, provide an interpretation of the results
  • Apply the process to schedule and send an OOTB report

Section 5: Troubleshooting (10%)

  • Monitor and identify errors
  • Analyze and interpret deployment results

Section 6: Data management and administration (15%)

  • Explain data model resources

  • Perform Campaign Standard administration

  • Apply the process to build targeted audiences

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Delivery management

Section 2: Campaign management

Section 3: Requirements analysis

Section 4: Reporting

Section 5: Troubleshooting

Section 6: Data management and administration


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E307

Go to Examity portal


View the certification FAQ.

Additional questions? Contact us.

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