Exam AD0-E608

Certification journey for Adobe Customer Journey Analytics Business Practitioner Professional

Learn how to become a certified Adobe Customer Journey Analytics Business Practitioner Professional.

Minimum experience

The ideal minimally qualified candidate is an analyst with at least 6 months of experience in Adobe Customer Journey Analytics and a foundational understanding of how it works in conjunction with Adobe Experience Platform. The candidate is able to use the appropriate reporting and visualization options to perform basic and advanced analysis for a given business need.


Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Business analysts
  • Business consultants
  • Data analysts
  • Web analysts
  • Digital analysts
  • Media/marketing analysts
  • Product owners and managers
  • Conversion/optimization specialists

Exam details:

  • Level: Professional (0-12 months’ experience)
  • Passing Score: 36/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access)
  • Available languages: English
  • Cost: $125 (global) / $95 (India)
  • Exam ID: AD0-E608

Exam objectives and scope

Section 1: Components (30%)

  • Translate business questions into relevant components
  • Create a subset of data using appropriate components and filters
  • Build non-admin components to address business questions

Section 2: Reporting (32%)

  • Determine appropriate visualizations or tables to address business questions
  • Determine which data view to use based on data sources, identities, and date ranges
  • Determine how to use and apply date ranges

Section 3: Distribution (12%)

  • Schedule and share reports with key stakeholders
  • Curate fields available in a particular report or dashboard
  • Organize projects in a logical manner

Section 4: Data Analysis (26%)

  • Perform exploratory analysis and interpret results to provide insights

  • Evaluate audiences to share with other AEP tools

  • Choose correct components for analysis

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Components

Section 2: Reporting

Section 3: Distribution

Section 4: Data Analysis


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E608

Go to Examity portal


View the certification FAQ.

Additional questions? Contact us.

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