Exam AD0-E604

Certification journey for Adobe Customer Journey Analytics Expert

Learn how to become a certified Adobe Customer Journey Analytics Developer Expert.

Minimum experience

You should have 12-24 months experience in Adobe Customer Journey Analytics, and be able to perform the following tasks:

  • Read and understand XDM schema (classes)
  • Demonstrate a familiarity with the platform interface
  • Validate data (query service), seeing your data in a dataset
  • Understand required Admin permissions for different access levels
  • Read and understand a QA script
  • Define a QC script to hand off to AEP engineer
  • Configure connections with primary identities (person ID)
  • Configure connections with multiple datasets
  • Configure a data view (Metric / dimension configuration)
  • Configure Adobe Customer Journey Analytics
  • Transform data within the dimensions and metrics
  • Analyze Workspace basics (visualizations, attribution settings, filters, calculated metrics)
  • Understand data governance in CJA (DULE)
  • Build across channel metrics or people-based filters
  • Distinguish/understand sandboxes in AEP
  • Understand audience publishing (sharing)

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Technical Architect
  • Technical Manager
  • Data Analyst
  • Data Architect/Engineer
  • Solution Architect
  • Enterprise Architect
  • Implementation Expert
  • Marketing Technology Lead

Exam details:

  • Level: Expert (1-3 years’ experience)
  • Passing Score: 33/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E604

Exam objectives and scope

Section 1: Connections (22%)

  • Design CJA connections with appropriate settings
  • Create CJA connections from XDM data sets available in AEP by sandbox

Section 2: Data Views (30%)

  • Configure data views for reporting and analysis
  • Modify components within data views

Section 3: Data Validation and Troubleshooting (34%)

  • Validate that data is populating accurately and completely
  • Troubleshoot connections and data views
  • Build or troubleshoot components
  • Monitor usage to licensure

Section 4: Reporting and Activation (14%)

  • Use Analysis Workspace to demonstrate cross-channel customer journeys with appropriate visualizations

  • Send the members of a CJA Filter to an RTCDP Audience

  • Design and create filters across datasets

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Connections

Section 2: Data Views

Section 3: Data Validation and Troubleshooting

Section 4: Reporting and Activation


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E604

Go to Examity portal


View the certification FAQ.

Additional questions? Contact us.

On this page