Renew your Adobe Campaign Classic certification

Last update: 2024-02-22
  • Created for:
  • Experienced
    User
    Developer

Your Adobe certification is valid for two years. If you are nearing this two-year mark, it’s time to renew your certification to keep it active.

First, select the appropriate level on the tab below (Professional, Expert, or Master). Then carefully review what you’ll need to do to renew your certification.

Be sure that you provide ample time to complete all the requirements before your certification expires.

It’s important to note that if your certification expires, you’ll have to retake the certification exam, which is NOT free of charge.

IMPORTANT

Log in first: The following links will function only after a successful login to the Adobe Credential Management System.


To share a link: If you would like to share the link to a renewal exam or assessment with a colleague, please link to the overall exam renewal page, not the URL of the exam itself, to avoid login issues.

 Adobe Campaign Classic Business Practitioner Professional Renewal Exam

You must have the following active certifications to renew:

Adobe Campaign Classic Business Practitioner Professional

How to renew your certification:

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page
  • Step 2: Review the exam objectives and resources
  • Step 3: Take and pass the exam

Get ready

Exam details

  • Passing Score: 27/35
  • Time: 70 minutes
  • Cost: FREE/non-proctored
  • Delivery: On-demand
  • Available languages: English
  • Exam ID: AD5-E841 - Adobe Campaign Classic Business Practitioner Professional

Scope and objectives

Section 1: Build a Campaign 31.4%

  • Recognize the different Digital Marketing concepts and objectives
  • Identify and define key tool features and structure, in relation to the interface
  • Determine the appropriate delivery template with subdomain to use given Business Requirements
  • Identify the appropriate delivery preparation or personalization requirements given Business Requirements
  • Determine the correct target audience among profiles and analyze the results of the expected outcomes
  • Recommend and apply the correct campaign approval settings
  • Determine scheduling based on campaign requirements
  • Recognize where to locate delivery results or output
  • Differentiate between different error and warning types (delivery, campaign, and workflow level)

Section 2: Workflow Management and Platform Capabilities 11.4%

  • Given a scenario, determine which workflow activities should be selected
  • Differentiate between campaign and technical workflows
  • Given a scenario, determine which workflow solution is optimal for continuous, waits, recurring, aborts situations
  • Identify the new capabilities and features of Campaign V8 compared to previous versions

Section 3: Data Operations 22.9%

  • Determine how to modify columns within a view in order to test data/output
  • Describe the purposes of the union, intersection, exclusion, and split workflow targeting activities
  • Determine appropriate method to reconcile data, generate a complement, deduplicate, and import data
  • Given a scenario, identify which data enrichment rule should be used
  • Given a scenario, determine how to segment an audience and store as a list and cells
  • Given a scenario, determine the best method to export data to destinations by configuring them

Section 4: Delivery Configuration 22.9%

  • Given a scenario, determine the correct delivery type
  • Given business requirements, determine how to create templates
  • Given business requirements, determine the correct delivery properties
  • Identify and apply OOTB personalization options available for a delivery (link to mirror page, greeting, un-sub link)
  • Given a scenario, determine the appropriate typology rule (control, filtering, pressure, capacity)
  • Identify the cause of a recipients’ exclusion of a delivery in the log and check delivery diagnostics
  • Indicate where/how to test delivery content and personalization
  • Differentiate among the various delivery states that occur during processing and apply actions

Section 5: Reporting 11.4%

  • Identify common OOTB reports and where to access them
  • Determine which OOTB report is needed based on reporting requirements
  • Identify the Descriptive Analysis functionality inside Adobe Campaign
  • Given a scenario, apply the right authorizations to limit/allow access to Campaign objects

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

Section 2

Section 3

Section 4

Section 5

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click the Adobe Campaign Classic Business Practitioner Professional Renewal Exam - AD5-E841 link below.

Take the Adobe Campaign Classic Business Practitioner Professional Renewal Exam - AD5-E841

NOTE

This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.

 Adobe Campaign Classic Developer Professional Renewal

You must have the following active certifications to renew:

Adobe Campaign Classic Developer Professional

How to renew your certification:

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page
  • Step 2: Review the exam objectives and resources
  • Step 3: Take and pass the exam

Get ready

Exam details

  • Passing Score: 31/41
  • Time: 82 minutes
  • Cost: FREE/non-proctored
  • Delivery: On-demand
  • Available languages: English
  • Exam ID: AD5-E851 - Adobe Campaign Classic Developer Professional

Scope and objectives

Section 1: System Configuration 26%

  • Demonstrate system-wide configuration of settings in the Administration node
  • Apply the process to extend the OOTB Recipient schema
  • Define schema details (primary keys, auto primary keys, database indexes)
  • Distinguish the applicable uses of Form Renderings
  • Distinguish system-wide configuration settings that affect the workspace/project level
  • Identify configuration settings for SFTP external accounts
  • Identify the configuration settings for Open and Closed enumerations
  • Differentiate Typology Rule Types
  • Identify requirements to utilize a custom Target Map and its effects to OOTB functionality
  • Describe how externally-generated audiences from other Adobe Experience Cloud solutions are accessed in Adobe Campaign
  • Describe the business use case for interactions and offers
  • Describe the business use case for Message Center
  • Identify V8 API data import functionality

Section 2: Customization 16%

  • Apply the process to edit Campaign schemas
  • Identify the settings to ensure correct schema extension or configure custom schemas
  • Describe the use case for customized Options
  • Describe the use case for Seedlists
  • Modify the OOTB opt-out / Unsubscribe web app
  • Apply the process to create Content Management components
  • Identify the use cases to use Content Management
  • Apply to process to update the OOTB forms

Section 3: Operational Security 10%

  • Describe the process for adding user groups and roles
  • Apply the process to translate the user management matrix with correct user rights and hierarchy
  • Identify and define the correct permissions
  • Identify the security zone for a user group

Section 4: Technical Workflows 30%

  • Apply the process to import/export
  • Identify the different sources of data that a workflow can access
  • Apply the process to transform data and manipulate the work table
  • Enumerate applicable workflow activities and their features/properties
  • Apply the process to configure workflow properties
  • Extend activity functionality using the Expression Editor
  • Distinguish the difference between the OOTB workflows and user-created workflows
  • Explain the purpose of the OOTB workflows
  • Troubleshoot custom workflows
  • Differentiate between variable types and their scope and usage
  • Identify the OOTB variables and their use
  • Apply the process to configure alerts and approvals
  • Identify type of campaign databases

Section 5: Instance Maintenance 4%

  • Identify errors from different service logs
  • Explain Workflow Heatmap readings

Section 6: Campaign Configuration 14%

  • Apply the process to create campaigns using Campaign templates
  • Describe the process to create approvals
  • Identify errors by analyzing audit logs
  • Identify the usage of different deliveries, given a campaign scenario
  • Define the process to create the advanced process in workflows
  • Describe workflow execution methods

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

Section 2

Section 3

Section 4

Section 5

Section 6

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click the Adobe Campaign Classic Developer Professional Renewal Exam - AD5-E851 link below.

Take the Adobe Campaign Classic Developer Professional Renewal Exam - AD5-E851

NOTE

This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.

You should be currently certified (not expired) in:

  • Adobe Campaign Classic Developer Expert
  • Adobe Campaign Classic Business Practitioner Expert
  • Adobe Campaign Classic Architect Master

How to renew your certification:

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page
  • Step 2: Review the exam objectives and resources
  • Step 3: Take and pass the exam

Get ready

Exam details

  • Passing Score: 42/55
  • Time: 110 mins
  • Cost: FREE/non-proctored
  • Delivery: On-demand
  • Available languages: English
  • Prerequisite: current (not expired) Adobe Campaign Classic expert and/or master certification
  • Exam ID: AD5-E823

Scope and objectives

Section 1: Installation and system configuration (23%)

  • Given a scenario, determine which options should be used (i.e., moving things from stage to production)
  • Ability to use Packages to migrate between instances
  • Explain how deployment Wizard settings impact deliverability
  • Outline the underlying infrastructure of the hosting model available for Adobe Campaign Classic v8
  • Describe commonly used OOTB functions
  • Explain integration with other Adobe Experience Cloud products
  • Explain integration using standard external accounts

Section 2: Customization (18%)

  • Describe best practices for using SQL functions in Adobe Campaign
  • Describe best practices for developing with JavaScript in Adobe Campaign
  • Given a set of requirements, apply best practices around a data model
  • Describe the requirements and processes for access management
  • Describe folder structure management

Section 3: Data architecture (22%)

  • Identify the data storage differences in v8
  • Identify the built-in workflows that synchronize local data to Snowflake
  • Explain when to use staging tables vs direct writes to Snowflake
  • Identify the new API commands in Batch processing and when/how to use
  • Given a scenario, explain how to create custom schemas (how to use other schemas as template, sys filters, locking down data, links)
  • Explain the integration between different solutions and Campaign such as Adobe Experience Platform and Journey Optimizer

Section 4: Campaign, workflow, delivery, and reporting (37%)

  • Apply best practices to build a campaign
  • Given a scenario, analyze workflow errors
  • Given a scenario, analyze delivery errors around target mapping
  • Describe workflow practices that have a negative impact on performance
  • Given a use case, recommend targeting workflow design
  • Apply delivery and approval settings
  • Given a scenario, determine the appropriate report(s) to generate
  • Given a scenario, select the best approach to integrate with external data sources
  • Apply data integration techniques within a workflow
  • Describe functionality in the workflow activity palette
  • Troubleshoot or configure an instance using Control Panel

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Installation and system configuration

Section 2: Customization

Section 3: Data architecture

Section 4: Campaign, workflow, delivery, and reporting

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click the Campaign Classic renewal - AD5-823 link below.

Take the Adobe Campaign Classic renewal for Business Practitioner, Developer and Architect exam now - AD5-823

NOTE

This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.

Questions

View the certification FAQ.

Additional questions? Contact us.

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