Exam AD0-E331

Certification journey for Adobe Campaign Classic Developer Professional

Last update: 2023-12-05
  • Created for:
  • Experienced
    Developer

This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

Exam description

Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.


Exam details

  • Level: Professional (0-12 months’ experience)
  • Passing Score: 33/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access)
  • Available languages: English
  • Cost: $125 (global) / $95 (India)
  • Exam ID: AD0-E331

Intended audience

  • Associate consultant
  • Junior technical consultant
  • Junior Marketing technology engineer
  • Junior Campaign developer

Minimum experience

You should have:

  • At least one year of Adobe Campaign Classic software experience
  • At least one year of combined experience in JavaScript programming, SQL development including ETL, and web technologies (XML, HTML and web services)
  • A basic understanding of marketing automation
  • An understanding relational database concepts

Exam objectives and scope

This section provides information on the exam content.

Section 1: System configuration (25%)

  • Demonstrate system-wide configuration of settings in the Administration node
  • Apply the process to extend the OOTB Recipient schema
  • Define schema details (primary keys, auto primary keys, database indexes)
  • Distinguish the applicable uses of Form Renderings
  • Distinguish system-wide configuration settings that affect the workspace/project level
  • Identify configuration settings for SFTP external accounts
  • Identify the configuration settings for Open and Closed enumerations
  • Differentiate Typology Rule Types
  • Identify requirements to utilize a custom Target Map and its effects to OOTB functionality
  • Describe how externally generated audiences from other Adobe Experience Cloud solutions are accessed in Adobe Campaign Classic
  • Describe the business use case for interactions and offers
  • Describe the business use case for Message Center
  • Identify V8 API data import functionality

Section 2: Customization (16%)

  • Apply the process to edit Campaign schemas
  • Identify the settings to ensure correct schema extension or configure custom schemas
  • Describe the use case for customized Options
  • Describe the use case for Seedlists
  • Modify the OOTB opt-out / Unsubscribe web app
  • Apply the process to create Content Management components
  • Identify the use cases to use Content Management
  • Apply to process to update the OOTB forms

Section 3: Operational security (10%)

  • Describe the process for adding user groups and roles
  • Apply the process to translate the user management matrix with correct user rights and hierarchy
  • Identify and define the correct permissions
  • Identify the security zone for a user group

Section 4: Technical Workflows (29%)

  • Apply the process to import/export
  • Identify the different sources of data that a workflow can access
  • Apply the process to transform data and manipulate the work table
  • Enumerate applicable workflow activities and their features/properties
  • Apply the process to configure workflow properties
  • Extend activity functionality using the Expression Editor
  • Distinguish the difference between the OOTB workflows and user-created workflows
  • Explain the purpose of the OOTB workflows
  • Troubleshoot custom workflows
  • Differentiate between variable types and their scope and usage
  • Identify the OOTB variables and their use
  • Apply the process to configure alerts and approvals
  • Identify types of campaign databases

Section 5: Instance Maintenance (4%)

  • Identify errors from different service logs
  • Explain Workflow Heatmap readings

Section 6: Campaign configuration (14%)

  • Apply the process to create campaigns using Campaign templates
  • Describe the process to create approvals
  • Identify errors by analyzing audit logs
  • Identify the usage of different deliveries, given a campaign scenario
  • Define the process to create the advanced process in workflows
  • Describe workflow execution methods

Readiness questionnaire

This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.

Take the online readiness questionnaire


How to get certified

These steps take you through the certification process from beginning to end.

 Step 1: Create your account
IMPORTANT

Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed.

Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge.

You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.

It is necessary to have an Adobe ID for three reasons:

  • You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
  • You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
  • You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.

 Step 2: Prepare for your exam

Study Materials

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

NOTE

Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now.

Section 1: System configuration

Section 2: Customization

Section 3: Operational Security

Section 4: Technical Workflows

Section 5: Instance Maintenance

Section 6: Campaign Configuration


Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

View sample questions


 Step 3: Schedule & pay for exam
NOTE

Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now.

Exam delivery

Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.

Schedule, reschedule, or cancel exam

To schedule, reschedule, or cancel your exam:

  1. First, log in to the Adobe Credential Management System with your Adobe ID.

  2. Then, go to the Examity portal and follow the instructions provided on screen.

Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.

How to pay

Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.

Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.

Purchasing a voucher

You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. See below for voucher discount information.

All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.

For more information on vouchers, please see the FAQ.

Discounts

Bulk discounts are available:

Quantity Discount
10-24 20%
25-49 25%
50+ 33%

Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.

Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.

Note: Bulk discounts cannot be combined with any other offer or discount.


 Step 4: Before and after the exam

Before exam day

  • Run your system test.
  • Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
  • Turn off your pop-up blocker before starting the exam.
  • Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
IMPORTANT

Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed.

Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge.

Day of exam

  • Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
  • Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
  • Plug in your computer.
  • Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
  • Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.

After the exam

  • Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
  • If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.

 Step 5: Take the exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

NOTE

You must log in to the Adobe Credential Management System before clicking on the Examity button below.

Schedule or take exam AD0-E331

Go to Examity portal

 Step 6: Manage your badges

Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.

Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.

For existing users, there are two ways to accept your Adobe Certification badge:

  • Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
  • Step 2: Or go to the email you received from Credly to the accept the badge.
  • Step 3: Accept and share your badge.

For new users, follow the instructions below to accept your Adobe Certification badge:

  • Step 1: Go to the email you received from Credly to accept the badge.
  • Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
  • Step 3: Accept and share your badge.

Learn more


Renewing your certification

Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.


Questions

View the certification FAQ.

Additional questions? Contact us.

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