Exam AD0-E331

Certification journey for Adobe Campaign Classic Developer Professional

Learn how to become a certified Adobe Developer Professional.

Minimum experience

You should have:

  • At least one year of Adobe Campaign Classic software experience
  • At least one year of combined experience in JavaScript programming, SQL development including ETL, and web technologies (XML, HTML and web services)
  • A basic understanding of marketing automation
  • An understanding relational database concepts

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Associate consultant
  • Junior technical consultant
  • Junior Marketing technology engineer
  • Junior Campaign developer

Exam details:

  • Level: Professional (0-12 months’ experience)
  • Passing Score: 33/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $125 (global) / $95 (India)
  • Exam ID: AD0-E331

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: System configuration (25%)

  • Demonstrate system-wide configuration of settings in the Administration node
  • Apply the process to extend the OOTB Recipient schema
  • Define schema details (primary keys, auto primary keys, database indexes)
  • Distinguish the applicable uses of Form Renderings
  • Distinguish system-wide configuration settings that affect the workspace/project level
  • Identify configuration settings for SFTP external accounts
  • Identify the configuration settings for Open and Closed enumerations
  • Differentiate Typology Rule Types
  • Identify requirements to utilize a custom Target Map and its effects to OOTB functionality
  • Describe how externally generated audiences from other Adobe Experience Cloud solutions are accessed in Adobe Campaign Classic
  • Describe the business use case for interactions and offers
  • Describe the business use case for Message Center
  • Identify V8 API data import functionality

Section 2: Customization (16%)

  • Apply the process to edit Campaign schemas
  • Identify the settings to ensure correct schema extension or configure custom schemas
  • Describe the use case for customized Options
  • Describe the use case for Seedlists
  • Modify the OOTB opt-out / Unsubscribe web app
  • Apply the process to create Content Management components
  • Identify the use cases to use Content Management
  • Apply to process to update the OOTB forms

Section 3: Operational security (10%)

  • Describe the process for adding user groups and roles
  • Apply the process to translate the user management matrix with correct user rights and hierarchy
  • Identify and define the correct permissions
  • Identify the security zone for a user group

Section 4: Technical Workflows (29%)

  • Apply the process to import/export
  • Identify the different sources of data that a workflow can access
  • Apply the process to transform data and manipulate the work table
  • Enumerate applicable workflow activities and their features/properties
  • Apply the process to configure workflow properties
  • Extend activity functionality using the Expression Editor
  • Distinguish the difference between the OOTB workflows and user-created workflows
  • Explain the purpose of the OOTB workflows
  • Troubleshoot custom workflows
  • Differentiate between variable types and their scope and usage
  • Identify the OOTB variables and their use
  • Apply the process to configure alerts and approvals
  • Identify types of campaign databases

Section 5: Instance Maintenance (4%)

  • Identify errors from different service logs
  • Explain Workflow Heatmap readings

Section 6: Campaign configuration (14%)

  • Apply the process to create campaigns using Campaign templates

  • Describe the process to create approvals

  • Identify errors by analyzing audit logs

  • Identify the usage of different deliveries, given a campaign scenario

  • Define the process to create the advanced process in workflows

  • Describe workflow execution methods

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: System configuration

Section 2: Customization

Section 3: Operational Security

Section 4: Technical Workflows

Section 5: Instance Maintenance

Section 6: Campaign Configuration


The following sections and links will function only after a successful login to the Adobe Credential Management System.

Now that you have successfully logged in, the following links will be directly accessible.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

  • PSI offers test center and Japanese exam options (where available)
  • Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E331

PSI Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.


View the certification FAQ.

Additional questions? Contact us.

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